1. COLOR THEORY

2. COLOR
Color is produced when light strikes an object and reflects back in your eyes. This element of art has three properties:
HUE
VALUE
INTENSITY

3. Hue -the name of a color (ex
Hue -the name of a color (ex. – red-yellow, yellow-green, Blue-green, etc..)

4. Intensity -the purity and strength of a color (ex- bright red or dull red)
Saturated
Unsaturated

5. VALUE –
Value refers to the lightness or darkness of a color. Colors mixed with white are called tints. Pink is a tint of red. Colors mixed with black are called shades. Burgundy is a shade of red.

6. Value vs Intensity

7. Monochromatic Colors
Objects that use only one color and the tints and shades of that color are called monochromatic (one=mono; color=chromatic).

8. Color Wheel An arrangement of colors in a circular format
The color wheel was created in the 1666 by Sir Isaac Newton.

9. Goethe’ s color wheel from his 1810 Theory of Colours

10. Primary colors: colors that cannot be made from any other colors: red, yellow, blue
Secondary Colors: colors that are exact mixes 50/50 of 2 primary colors (orange, green, purple)
Tertiary Colors: The combination of a primary color with a secondary color, Tertiary colors are also known as intermediate colors
Types of Color

11. Analogous Colors: colors that are next to each other on the color wheel, similar or related colors they tend to blend together
Complimentary Colors: colors that are opposite each other on the colors wheel, they tend to stand out from each other

12. Warm vs. Cool Colors
Warm Colors: Colors such as red, yellow, and orange. These colors evoke warmth because they remind us of things like the sun or fire.
Cool Colors: Colors like blue, green, and purple (violet). These colors evoke a cool feeling because they remind us of things like water or grass

13. Warm colors are often said to be hues from red through yellow, browns and tans included; cool colors are often said to be the hues from blue green through blue violet, most grays included.

14. A color scheme based on analogous colors

15. A color scheme based on complementary colors

16. Color Context
How color behaves in relation to other colors and shapes is a complex area of color theory. Compare the contrast effects of different color backgrounds for the same red square.

17. .
Different readings of the same color

18. Lavender, Peach, Turquoise