1. Create a Consumer Technology Integration Plan in Five Steps
Enterprise technology has no place in the enterprise. Stop expelling consumer technology and start exploiting it.
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2. Introduction
Consumerization affects all technology in your organization, and it is here to stay. Create a plan for exploiting it.
This Research Is Designed For:
This Research Will Help You:
CIOs, CTOs, and CMOs involved in your organization’s innovation strategy and wishing to incorporate consumerization.
IT managers and directors responsible for developing and implementing new technology.
IT professionals seeking insight into the direction that consumerization is taking in the coming decade.
Build a consumer technology integration plan to capitalize on the consumerization trend.
Optimize the value that existing consumer technology brings to your organization.
Understand the top consumer technology trends that will affect your organization.
Design a customized timeline to reach your consumer technology adoption goals.
Bolster your enterprise against consumerization disruptions.

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4. Info-Tech is ready to assist throughout the Create a Consumer Technology Integration Plan project
Recommended Info-Tech Assisted Implementations
Section 3: Evaluate and Exploit Cutting Edge Consumer Technology
Evaluate and prioritize emerging consumer technologies that could benefit your organization. Use the Consumerization Strategy Tool Set to assess the relevant technologies.
Section 5: Manage and Measure Success
Identify tools and processes to manage and measure consumerization:
Create acceptable use policies.
Outline a consumerization communication plan.
Identify metrics to measure the success of consumer technologies and your consumerization strategy.

5. Create your Consumer Technology Integration Plan
Understand Consumerization
Assess your Current and Ideal Consumerization State
Evaluate Emerging Consumer Technology
Plan and Execute
Manage and Measure Success
Consumerization is more than BYOD
Create an inventory of consumer technology
Current and emerging trends
Treat consumerization as a portfolio
Manage the technology and the people using it
Case Study: Cecil College
Outline current consumer technology integration plan
Brainstorm consumer technology use cases
Create your annual consumerization calendar
Determine policy requirements
Set goals for your consumerization strategy
Tech Monitor and SWOT analysis
Create a successful business case
Create a communication plan
Outline BYOD and innovation strategy
Cost/benefit analysis
Form a consumerization advisory team
Measure the impact of specific technologies
Innovation spending breakdown
Document consumer technologies
Measure consumerization strategy performance

6. Consumerization is only part of a progressive IT strategy
Use Info-Tech’s library of solution sets to develop a complete technology plan.
Consumerization is only part of a larger innovation strategy. For more on increasing innovation in your organization see Info-Tech’s Institutionalize Innovation Through IT.
Consumerization
BYOD
Mobile
Disruptive Technology
Innovation
Incorporating disruptive technology is key to innovation, and disruptions often begin with consumer technology. See Info-Tech’s Exploit Disruptive Technology.
Use this set in combination with Info-Tech’s Tackle the Technology of Consumerization to build a consumer technology integration plan to fit into your broader IT strategy.
BYOD and consumerization are often used interchangeably, but consumerization goes beyond personal devices. For BYOD-specific advice see Info-Tech’s Transition to BYOD and Beyond.
Mobile devices were the gateway to consumerization, but are only part of the consumer tech picture. To refine the mobile aspects of your strategy see Info-Tech’s Architect the Mobile Strategy in Two Days.

7. Step 1 Step 2 Step 3 Step 4 Step 5 Executive Summary
Understand Consumer-ization
Assess Your Current State
Evaluate and Exploit Cutting-Edge Consumer Tech
Plan and Execute
Manage and Measure Success
To capitalize on consumer technology, you first need to define and understand it. BYOD is only a part of it—plan for every aspect of consumer tech.
Consumer technology is already being used in your organization. Document what you already have and look for opportunities to improve.
Assess the top trends within various aspects of consumer technology. Evaluate and prioritize technology that could be valuable to your organization.
Formalize your pilot projects, your team, and your communication plan for integrating consumer technology. Manage consumerization like a portfolio.
Focus on both the technology and the people using it to successfully manage consumerization. Measure the success of your plan in order to make continuous improvements.

8. Understand Consumerization to Start Adapting to It
An overview of what consumerization is – and what it isn’t.
A case for integrating consumer technology into your company today. Make it your competitive advantage.
An example of one college that exploits a variety of consumer technologies to make life better for employees and students alike.
Understand Consumerization to Start Adapting to It
Assess your Current and Ideal Consumerization State
Evaluate and Exploit Cutting- Edge Consumer Technology
Plan and Execute a Consumerization Plan
Manage and Measure Success

9. Formal Consumer Technology Policies Increase Success with Technology
Understand that consumerization is inevitable and all-encompassing; it goes far beyond BYOD
The bring your own device (BYOD) trend has driven consumer technology into the enterprise, but is only one aspect of a broader trend.
Consumerization goes beyond devices. Applications and networks are also transformed by consumerization and management technology needs to adapt to keep up. Ultimately, it is a fundamental shift in how all technology is acquired, created, and used in every organization.
Consumerization goes beyond bring-your-own. Technology that is issued to employees will increasingly have origins in the consumer space. IT and other businesses units should consider purchasing and using consumer technology for business purposes, in place of clunky enterprise technology.
Formal Consumer Technology Policies Increase Success with Technology
Success Level
Source: Info-Tech Survey; N=32. t(31) > 1.81, p (one-tailed) < .04.
A formal consumerization plan can reduce management complexity and prevent excess IT spending. Having a consumer integration plan is essential for unlocking the benefits of consumerization and avoiding its pitfalls.
“From my point of view, BYOD is a component or a subset of the consumerization concept. Consumerization is all inclusive.”
– Stephen diFilipo, Consumerization Expert and Executive Leader at Cecil College
Success Factor
Info-Tech survey respondents rated success on a scale of one to six. Those with consumer technology policies implemented were more successful than those with no plans to introduce policies.

10. Source: Info-Tech Survey
The time between consumer and enterprise is shrinking. Soon it will disappear
Consumer technology makes its way into the business in less and less time while it becomes more and more disruptive. You need to stay on top of it.
The time has almost come for consumer technology to immediately be considered for adoption in businesses.
Percentage of IT leaders who agree that “it is difficult to keep up with rapid changes in consumer technology.”
69%
Technology also rises in capability exponentially, ensuring that each advancement is much more disruptive than the last.
See the Info-Tech solution set Exploit Disruptive Technology for more on how incredibly quickly new technology is advancing.
Prepare now. Organizations that do not have a process for integrating consumer technology will fall behind in no time.
Time between introduction of consumer advancement and utility in the enterprise
Power and disruptive potential of consumer technology
Year
Source: Info-Tech Survey

11. “We need to deal with consumer technology, whether we like it or not.”
Adapt your organization to integrate consumerization’s multi-pronged invasion of IT
Consumerization is not an iterative step. It is a fundamental change in how technology enters and is used in every organization.
The consumerization of the business affects IT in several ways:
Managing employees’ personal consumer technology within the business. Like it or not, BYOD is a reality that IT has to deal with.
Taking advantage of employees’ personal consumer technology outside the business. Technology is becoming infused in every aspect of life. From always-on connectivity to shorter commute times, consumer technology will help employees’ lives become more pleasant and efficient.
Issuing consumer technology to employees. Often, the best hardware and apps to provide to employees will have started out as consumer technology.
Using consumer technology within IT. Consumer hardware, apps, and networks are now often better fitted – and less expensive – than technology built for IT departments.
Recommending and supporting consumer technology for different business units. The innovative technology that can help improve every aspect of the business will often come from the consumer space and IT needs to be proactive in discovering and supporting it.
Consumer technology has many advantages over enterprise technology. It is:
Easy to use without training.
Integrated with a broader ecosystem of hardware, apps, social media, and documents.
Increasingly mobile across various platforms.
Able to advance more quickly than enterprise technology.
“We need to deal with consumer technology, whether we like it or not.”
– Patrick, VP of IT,
Construction Industry
IT needs to be proactive with consumer technology, not reactive. By the time a new consumer technology radically affects a business, it is already too late to properly react to and exploit it. IT needs to keep up with consumer technology, anticipating developments before they happen and having a plan for adopting, exploiting, or protecting against new technology.

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