1. LVCVA CASE STUDY ONE SHEET
OBJECTIVES
Build awareness & excitement for Las Vegas as a travel destination
Educate consumers by showcasing Las Vegas’ entertainment offerings
Drive conversion & incremental visitation, proven via measurement
SOLUTIONS
Branded Content: Vegas 24/7 Radio featuring LV residency artists
Audio Everywhere: Cross-platform messages promoting specific events
Pioneering Attribution: Placed location analytics quantifies impact of Pandora campaign on LV tourism
RESULTS
+6%
Lift in visitation to city of Las Vegas driven by Pandora campaign
152k
Additional visitors to Las Vegas generated by Pandora campaign
$110M
Incremental Revenue* for Las Vegas from increased visits
“Pandora was an outstanding partner to LVCVA for this campaign. The 24/7 Vegas playlist and cross-platform audio messaging were on-brand solutions that accomplished our campaign objectives, and they provided us with a first-to-market measurement opportunity to prove that when Pandora plays, our message truly works.”
-Caroline Coyle, VP of Brand Strategy, LVCVA
Source: Placed Study, 2015
*Revenue calculated from average spend per visitor to Las Vegas ($724) from LVCVA Website
Pandora Confidential