1. Keith Pollard Managing Editor International Medical Travel Journal
THE MEDICAL TOURISM DESTINATION THE SECRET OF SUCCESS AND THE RECIPE FOR FAILURE
Keith Pollard Managing Editor International Medical Travel Journal

3. THE SEVEN FACTORS THAT DETERMINE DESTINATION ATTRACTIVENESS
SIGNIFICANT
SEVEN
THE SEVEN FACTORS THAT DETERMINE DESTINATION ATTRACTIVENESS

4. THE SEVEN FACTORS THAT DETERMINE COMPETITIVE
SIGNIFICANT
SEVEN
THE SEVEN FACTORS THAT DETERMINE COMPETITIVE
ADVANTAGE

5. "IF YOU DON'T HAVE A COMPETITIVE ADVANTAGE, DON'T COMPETE."

6. SIGNIFICANT THE SEVEN GEOGRAPHY CULTURE IMAGE INFRASTRUCTURE
ENVIRONMENT
RISK AND REWARD
PRICE

7. THE MEDICAL TOURISM MARKET

8. THE
SIGNIFICANT
SEVEN
1. GEOGRAPHY

9. UK MEDICAL TOURISTS
POLAND
BELGIUM
CZECH
HUNGARY
SPAIN
TURKEY

10. AIR TRAVEL RESTRICTIONS
“... travel should be avoided for 10 days following abdominal surgery”
“...wait three months before flying after a joint replacement”
“We do not recommend any form of prolonged travel within 6 weeks of surgery”

11. PROXIMITY

12. 2. CULTURE LANGUAGE, RELIGION, FOOD....
THE
SIGNIFICANT
SEVEN
2. CULTURE LANGUAGE, RELIGION, FOOD....

13. TREATMENT ABROAD SURVEY

14. TREATMENT ABROAD SURVEY
“THEY DIDN’T UNDERSTAND ME”

15. THE
SIGNIFICANT
SEVEN
3. DESTINATION IMAGE

16. INDIA

17. TURKEY

18. THAILAND

19. 4. INFRASTRUCTURE.... CAPABILITY... QUALITY
THE
SIGNIFICANT
SEVEN
4. INFRASTRUCTURE CAPABILITY... QUALITY

21. “Where do you go for great health care in Las Vegas?”
“The airport…...”

22. THE
SIGNIFICANT
SEVEN
5. ENVIRONMENT

23. MALAYSIA

24. HUNGARY

25. THE
SIGNIFICANT
SEVEN
6. RISK AND REWARD

26. MEDICAL TRAVEL IS A DECISION OF LAST RESORT
THE
SIGNIFICANT
SEVEN
MEDICAL TRAVEL IS A DECISION OF LAST RESORT

29. THE
SIGNIFICANT
SEVEN
7. PRICE

30. THE USA PRICING MYTH

31. THE USA PRICING MYTH HEART BYPASS SURGERY MTA “PRICE” $144,000
BLUEBOOK
$40,000
HIP REPLACEMENT
MTA “PRICE”
$43,000
BLUEBOOK
$22,500

32. IT’S NOT ABOUT PRICE
Source: Treatment Abroad: Medical Tourism Survey 2012

33. SIGNIFICANT THE SEVEN GEOGRAPHY CULTURE IMAGE INFRASTRUCTURE
ENVIRONMENT
RISK AND REWARD
PRICE

34. DIFFERENT NEEDS?

35. “I DON’T KNOW THE KEY TO SUCCESS...”
KEY MESSAGE?
“I DON’T KNOW THE KEY TO SUCCESS...”
“BUT THE KEY TO FAILURE IS TRYING TO PLEASE EVERYBODY" 

36. WANT TO KNOW MORE?

37. IN APRIL 2017 IN OPATIJA

38. IMTJ MEDICAL TRAVEL SUMMIT 2017

39. IMTJ MEDICAL TRAVEL AWARDS 2017