1. Entertainment Marketing
Then….and Now
Consumer have limited money and time. They have numerous entertainment options that vary in cost. Even staying home to watch television costs money.
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2. Learning Targets The student will define entertainment.
The student will describe the impacts of advances in entertainment technology on entertainment marketing.
The students will explain how marketing entertainment is associated with selling related products.
The student will describe the history and evolution of entertainment.
The student will explain the importance of customer feedback for the entertainment industry.
The student will explain the growing popularity of reality television shows.

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What is Entertainment?
Whatever people are willing to spend their money and spare time viewing rather than participating in.
Entertainment involves the personal choices of consumers. Different demographics tend to demand different types of entertainment.
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4. What did entertainment look like in…..
Medieval times?
1800’s-1900’s?

5. What did entertainment look like in…..
Early 1900’s
Early-mid 1900’s

6. Evolution of Entertainment and Entertainment Marketing
Beginning of Twentieth Century (1900’s)
Audiences needed to travel to the entertainment source
Audience feedback was instantaneous and live
BUT….lack of technology distanced entertainers from their audiences
Many reality shows allow views to text their vote to influence the results. Early entertainment required individuals to travel to the location of the entertainment. The audience feedback at early events was unpredictable since it was spontaneous. Unsatisfied customers three tomatoes at performers on the stage if they did not like the entertainment.
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7. Radio and Television – Big Eye in Every Room
Early days of radio, television and marketing
Radio and television changed the marketing of entertainment in a profound way.
Ralphie - A Christmas Story
Television had a huge impact on the world of entertainment. Color television was the rage in the 1960s. Flat screen televisions the size of movie screens are now sold for reasonable prices. Television programming was rated for audience viewing and parents had the option to lock out shows that they did not want their children to watch.
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8. Influence of Television
Television ratings- Nielsen Ratings
Number of viewers the programming attracted
Viewers = Commercials = $ Revenue
Television networks strive for high ratings or large viewing audiences. Even newscasts strive to earn the highest television ratings.
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9. Evolution of technology and Customer Feedback - 1950’s
Viewing the show-counted in the ratings – Nielsen Ratings
The
Audimeter
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10. Group Activity – The Nielsen Ratings
Choose a Decade:
1950’s
1960’s
1970’s
1980’s
1990’s
2000’s
2010’s
Complete the Worksheet

11. 1960’s Trend: Family based and western centered
Why: Family morals. Way families stayed together and bonded

12. 1970’s
Trend: American sitcoms and family based comedies. All in the family and Three’s company
Why?

13. 1980’s
Trend: most shows star families (usually larger families) and are comedies. Ex: The Cosby Show, Dallas, Full House, Dukes of Hazard. There are also a lot of late night shows.
Why? : the families were bigger back then and it was important to have big families also people wanted to keep in touch with the new celebrities.

14. 1990’s
Theme: Comedies/ animated cartoons. Ex: Friends, Seinfeld, Family Guy, The Simpsons
Why? Relatable to many types of people. Technology (animation) was improving.

15. 2010’s
Theme: “Interactive” shows such as Dancing With the Stars, American Idol,
Why? Mobile and integrated technology continues to improve.

16. Group presentation Create slide (google/powerpoint,etc)
One (or more) students to present:
What trend or “theme” of show did you notice?
Hypothesize and share 3+ reasons why this may have been a trend in your year/decade.

17. Why the change in trends?
Advancements in Technology
Internet
Cable Television
Satellite Television
Facilitated Distribution of Entertainment to the Masses
Technology has impacted many changes in entertainment. When you are away from home and local networks, you can watch your favorite sporting event on the Internet.
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18. The beginning of a big shift…..Disney
Disneyland (1955) / Disney World (1971) represented a new approach to the marketing mix of entertainment.
Connected two previously separate entertainment industries.
Disneyland opened in Anaheim, California in 1955 and Disney World opened in Orlando, Florida in Disney parks are very popular for family entertainment. Universal Studios offer an edgier type of entertainment.
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19. What other shifts have you seen in…..
2015
What is the next big shift in Entertainment Marketing?