2. Background & History
Google Inc. is an American multinational technology company that specializes in Internet
Related services and products. These include online advertising technologies, search,
cloud computing, software, and hardware.
Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students
at Stanford University, in California.
Together, they own about 14 percent of its shares, and control 56 percent of the
stockholder voting power through supervoting stock. They incorporated Google as a
privately held company on September 4, 1998.

3. Background & History
An initial public offering (IPO) took place on August 19, 2004, and Google moved to its
new headquarters in Mountain View, California, nicknamed the Googleplex.
In August 2015, Google announced plans to reorganize its various interests as a
conglomerate called Alphabet Inc.
Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests.
Upon completion of the restructure, Sundar Pichai was appointed CEO of Google; he replaced Larry Page, who became CEO of Alphabet.

4. Background & History
The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine (Google Search) to offer
services designed for work and productivity (Google Docs, Sheets and Slides),   (Gmail/Inbox),
scheduling and time management (Google Calendar), cloud storage(Google Drive), social networking (Google+),
instant messaging and video chat (Google Allo/Duo),
language translation (Google Translate),
mapping and turn-by-turn navigation (Google Maps/Waze),
video sharing (YouTube),
notetaking (Google Keep),
and photo organizing and editing (Google Photos).

5. Background & History Besides,
in 2014, Google acquired DeepMind Technologies to aid GOOGLE growth in the artificial intelligence and robotics community
in 2015, Google invested in a China-based artificial intelligence (AI) company, Mobvoi to further enhance GOOGLE’s core AI technologies, and develop new consumer products empowered by AI.

6. Background & History The company has lead the development of the
Android mobile operating system, 
Google Chrome web browser, and
Chrome OS, a lightweight operating system based on the Chrome browser.
Google has moved increasingly into hardware.
from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and
in October 2016, it released multiple hardware products (including the Google Pixel smartphone, Home smart speaker, Wifi mesh wireless router, and Daydream Viewvirtual reality headset).

7. Background & History
The new hardware chief, Rick Osterloh, stated: "a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience".
Google has also experimented with becoming an Internet carrier.
in February 2010, it announced Google Fiber, a fiber-optic infrastructure that was installed in Kansas City;
In April 2015, it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and
2016, it announced the Google Station initiative to make public Wi-Fi around the world, with initial deployment in India.

8. IPO took place in Year August 19, 2004

9. Market Cap: USD 649.5B
P/E: 33.86

10. Search Engine Market Share
According to Net Market Share
(as of April 2017) the global
marketing share percentage, in
terms of the use of Search Engines
heavily favours Google, with over
77%. This again reinforces the fact
that Google is the market leader.
It's interesting to note that
Google's large market share is
still on the increase. Last year
Google market share was 67%.
So, Google has taken another 10%
of the market from its rivals in just
the past 12 months..

12. Growing Headcount

13. Google Inc
VISION
“To provide access to the world’s information in one click”

14. Google Inc

25. Annual Financials for Alphabet Inc. Cl C

26. Brand Value: $101.8 Bil