1. Pitsford Consulting Ltd
Using Data to Plan
More Effectively
Richard Hinton
Pitsford Consulting Ltd

2. Alan Lakein
Why plan?
“The purpose of planning is not to eliminate risk but to take the right risks…exploring an environment for opportunity”
“Planning is bringing the future into the present so that you can do something about it now”
Peter Drucker
Alan Lakein
“Let our advance worrying become advance thinking and planning”
“Think ahead. Don’t let day-to-day operations drive out planning”
Winston Churchill
Donald Rumsfeld

3. Do conveyancers plan? No clear picture, but: Personal experience
Alan Lakein
Do conveyancers plan?
No clear picture, but:
No SRA requirement
No PI requirement for established firms
Personal experience

4. Should conveyancers plan?
Alan Lakein
Should conveyancers plan?
Profile of the conveyancing industry 2015

5. Should conveyancers plan?
Alan Lakein
Should conveyancers plan?
Number of firms in activity bands
18%
17% 6%
54%
27%
16%

6. My central premise
Using data to substitute fact for assumption will the likelihood of success and risk.

7. Core plan components
Internal
Statement of ambition
Team competencies
Financial projections
External
Market research
Competitor analysis
Product offering
Sales & Marketing plan

8. Target Data Your own businesses Your markets
Profitability by segment / by channel
Source of business
Conversion performance
Customer satisfaction
Your markets
Competitor identification / profiling
Benchmarking performance
Market characteristics

9. Data sources Internal metrics Public sources Personal insight
Trade bodies – CML, SLC, Law Society
Land Registry
Industry – Press, Portals, agents, conveyancers
Personal insight
Commissioned research
New industry specific sources

10. Available data 2015 Heatmap Q1-Q3 2015 Cases 2015 Cases
2015 Relative density by County

11. Available data Residential purchase completions by month
MFG Solicitors residential purchase completions by month
Year on year comparison
Oct ‘13 – Sep ‘14
Oct ‘14 – Sep ‘15

12. Available data
Residential purchase completions by branch and by month

13. Available data
Market share analysis by County

14. Available data
Market share by town or radius

15. Available data Top conveyancers 2013 – 2015 within 10 mile radius
Market share

16. Available data
Completions by top 10 conveyancers 2013 –2015 within 10 mile radius
Percentage change in
completions

17. Available data
Values of property acquired for clients 2013 –2015 within 10 mile radius
Average values across 2013 – 2015

18. Available data Average number of days between completion and receipt
by the Land Registry of the AP1
Percentage of cases registered within 30 days of completion

19. Available data Heatmap of law firm’s cases 2015
Heatmap of all residential purchase cases 2015

20. Available data
Leading conveyancers within 3 miles of Hereford 2013 – 2015 Total cases - 2,075
Leading conveyancers within 3 miles of Redditch 2013 – 2015 Total cases - 3,058
Leading conveyancers within 3 miles of Malvern 2013 – 2015
Total cases - 1,476

21. Available data Leading selling agents 2014 & 2015
Leading selling agents of HNW properties 2014 & 2015
Leading selling agents 2014 & 2015

22. Planning is ever more important in today’s competitive market.
Summary
Planning is ever more important in today’s competitive market.
Data improves plans .
We are surrounded by data in our businesses.
Other data is comfortably within your reach.
Pitsford Consulting Ltd W: E:

23. About The Conveyancing Map www.theconveyancingmap.com
The Conveyancing Map has extensively refined, cleansed and improved authoritative Land Registry data and makes it available either as a bespoke report or as an online service that allows a user to search, filter and export the latest data at will.
Contact details
Richard Hinton
Pitsford Consulting Ltd
Chase House
The Chase
Pitsford
Northamptonshire NN6 9AY T: M: E: