1. E-commerce Strategy Ing. Athanasios Podaras, Ph.D Faculty of Economics
Department of Informatics
Technical University of Liberec

2. Content E-commerce Organizational Strategy
E-commerce Strategy Performance Cycle
E-commerce Strategy goals and objectives
E-commerce Strategy Initiation
E-commerce Strategy Formulation
E-commerce Strategy Implementation
E-commerce Strategy Assessment
SMEs and E-Commerce

3. Organizational Strategy
strategy is a comprehensive framework for expressing the manner in which a business plans should be executed to achieve the enterprise mission, what goals are needed to support it, and what plans and policies will be needed to accomplish these goals Starts with the company’s current status (where we are today, how competitive we are today, market share)

4. E-Commerce Strategy Performance Cycle

5. Strategies for gaining Competitive advantage
Niche
Growth
Alliance
Innovation
Time
Entry barriers
Customer or supplier lock-in

7. E-COMMERCE Strategy – Goals and Objectives
Improved performance
Gain of competitive advantage
Increased sales and revenue
Improved customer and partner service and relationships
Generation of new business models and facilitating innovation

8. E-commerce Strategy Initiation
In the strategy initiation phase, an organization is setting its vision, goals, and objectives.
Included tasks
company’s strengths and weaknesses
examines the external factors that
undertake a competitive and competitor analysis to determine its strategy

9. E-commerce Strategy Formulation
Strategy formulation refers to the development of specific strategies and tactics to exploit opportunities and manage threats in the business environment in light of corporate strengths and weaknesses
Included tasks
Business Opportunities
Cost-Benefit Analysis
Risk Analysis, assessment and management

10. E-commerce Strategy Implementation
Project planning. Project planning includes setting project objectives, metrics, a project schedule, and EC initiatives.
Resource allocation. All internal and external resources need to be properly planned and allocated.
Project management. Each project needs to be managed during the implementation phases. Activities here range from purchasing parts to developing an Internet security system.

11. Assessment
Strategy assessment refers to the continuous performance monitoring, the comparison of actual to desired performance, and the evaluation of the progress toward the organization’s goals, resulting in corrective action and, if necessary, in strategy reformulation

12. SMEs and e-Commerce
E-commerce can be one of the most effective business tactics for small and medium-sized enterprises (SMEs).