1. Effective Social Media
Alexa Brill
The Arc Of PA Social Media and Website Manager

2. Social Media Calendar • Plan posts • Track and monitor
• Be more effective and it helps tailor your posts for your selected audience

4. Find What To Post
Stay Relevant
Events
What People “Like”

5. Stay relevant
Pay attention to what’s going on, what other organizations you support are posting (Disability Scoop, Disability Rights PA, AAPD, Press Releases etc.)

6. Events
Events your organization is having, or events that are important to your cause - Repost these at least once a week leading up to the event

7. What people “like”
Pay attention to what people “Like” and post more about it

8. #Hashtags
A Hashtag is a word or words put together with a “#” right before it. The purpose of a hashtag is to allow people to view posts about a specific topic.
If you type a specific hashtag in a search box (primarily on Facebook, Twitter, or Instagram), all the posts about that topic will come up **As long as they all have the SAME HASHTAG **
This is useful when posting about a cause or event
Examples of Hashtags - #DisabilityAdvocacy #TheArcPA

9. Tagging When you mention a person or organization in your post
Creates a link on your post to that person or organization’s page
Your post will show up on their page
They’ll be aware that you mentioned them, and more people will see your post

10. Tagging - Facebook
On Facebook, use the “ before typing the name of the person or organization you want to tag
This will bring up a list of possible options
When you find the name you want, click on it
The name will turn blue which means it’s tagged

13. Tagging - Twitter
Twitter works in a similar way, but you have to be more specific and make sure you get the names exactly right, or they won’t come up.
IMPORTANT! On Twitter, if tagging at the beginning of a post, you must put a “.” before the Twitter Handle. If you don’t, then your post will only be visible to that one person or organization.

16. Website Can post more information than Facebook and Twitter
Put links to website in Facebook and Twitter
Captures the essence of the organization
Provides resources

17. Website Challenge - Keeping it up to date
Ask to be copied on all staff distribution lists to stay current on what staff are doing
team members to ask if posted information is current
Challenge - Finding the right platform

18. Questions???