1. TEMPLATED WEB PRODUCTS A Guide to Understanding Landing Pages + Small Business Packages

2. LP/SBP | AGENDA
Landing Pages
Small Business Packages · Product Overview · Where to Start · After Submission + Timeline · Costs
Questions

3. What are Landing Pages used for?
LP | PURPOSE
What are Landing Pages used for?
Typically lead generators with prominent call-to-action “Sign-up today to receive exclusive offers” “Call us now for a free estimate”
Act as end point to other agency products such as: · SEM Campaigns · Marketing · Social Ads · Banner Ads

4. LP | WHAT WE OFFER
What is included in a Landing Page?

5. FIND TEMPLATES/CONTENT SHEETS/CONTRACTS AT:
LP | GETTING STARTED
What does the station need to submit to Compulse?
FIND TEMPLATES/CONTENT SHEETS/CONTRACTS AT:
JIRA – WEB/SEO » LANDING PAGE
COMMUNICATION – ALL ASSETS, COMMENTS, REVISIONS SHOULD LIVE IN THE TICKET. ALL COMMUNICATION HAPPENS BETWEEN COMPULSE + THE STATION ONLY WITHIN THE TICKET.

6. LP | CONTENT SHEET CONTENT SHEET TEMPLATED LP
IMAGES – IF CLIENT DOES NOT HAVE GRAPHICS, COMPULSE CAN PROVIDE STOCK IMAGES/VIDEO.
SIMPLY MAKE NOTE IN CONTENT SHEET.

7. LP | CONTRACT (1 of 2)

8. LP | CONTRACT (2 of 2)

9. LP | PRODUCTION TIMELINE
How long does it take to complete a landing page?

10. How much does a landing page cost?
LP | PRICING
How much does a landing page cost?
$ for a single templated landing page
Custom Landing Pages If request extends beyond template specs, this requires a custom quote · JIRA – Web/SEO » Custom Web Design
Additional Services · Call Tracking – $30/line · Call Recording Dashboard – $200/month · Tracking Pixels – Provided by Service

11. SMALL BUSINESS PACKAGES | OVERVIEW

12. What are Small Business Packages used for?
SBP | PURPOSE
What are Small Business Packages used for?
Businesses with employee count of 25 or less
Help establish web presence or modernize site to be responsive
4 Page Site – Typically set up as: · Home Page · Contact Us Page · 2 Content Pages (Ex: Gallery, Services, FAQ, Product Listings - up to 10, no e-commerce functionality)

13. SBP | WHAT WE OFFER
What’s included in a Small Business Package?

14. https://atemplatesbp2.wpengine.com/
SBP | GETTING STARTED
What does the station need to submit to Compulse?
FIND TEMPLATE/CONTENT SHEET/CONTRACT AT:
JIRA – WEB/SEO » SMALL BUSINESS PACKAGE:
COMMUNICATION – ALL ASSETS, COMMENTS, REVISIONS SHOULD LIVE
IN THE TICKET. ALL COMMUNICATION HAPPENS BETWEEN COMPULSE AND THE STATION ONLY.

15. SBP | CONTENT SHEET
IMAGES – IF CLIENT DOES NOT HAVE GRAPHICS, COMPULSE CAN PROVIDE STOCK IMAGES/VIDEO.
SIMPLY MAKE NOTE IN CONTENT SHEET.
COMPLETION – AS SBP’S ARE 4 PAGES, THE CONTENT SHEET DOES NOT HAVE TO BE 100% COMPLETED UPON SUMBISSION, HOWEVER WE ASK FOR ABOUT 70% IN ORDER FOR OUR DESIGNERS TO BE ABLE TO START PRODUCTION.

16. SBP | CONTRACT (1 of 4)

17. SBP | CONTRACT (2 of 4)

18. SBP | CONTRACT (3 of 4)

19. SBP | CONTRACT (4 of 4)

20. SBP | PRODUCTION TIMELINE
How long does it take to complete a Small Business Package?

21. How much does a Small Business Package cost?
SBP | PRICING
How much does a Small Business Package cost?
$ for standard SBP
Recurring $100 per year after 1st year · For Hosting of site + DNS · Hosting due at effective date (date of signing), not site launch
Storage Fee If project is not complete within 6 months of signing due to client, $100/month will be charged

22. IMPORTANT RESOURCES JIRA/Infinity http://infinity.compulse.com
LP Templates/Content Sheets/Contracts
SBP Template/Content Sheet/Contract
SBP + LP Site Examples

23. ANY
QUESTIONS?

24. SBP/LP | CONTACTS CUSTOMER SERVICE MANAGEMENT TEAM WEB DESIGN
Kristin Cook
Joseph Hritz Front-End/UX Design Manager
Liz Raton Senior Web Designer
Joshua McComas Back-End/Technical Manager
Brianna Bolling Web Designer