2. Sheikh Atikur Rahman (ID-07304008))
Md. Enamul Karim (ID )
Md. Shafi-uz-Zaman (ID )
Sabbir Mahmood (ID )
Sayeda Nabila Mahabub (ID )

3. Ben & Jerry's first Homemade ice cream scoop shop in a renovated gas station in Vermont, on May 5, 1978
Funky and Caring approach
Super premium product
Annual Free Cone Day
100 different flavors at present
Made the world’s largest ice-cream sundae
Open to suggestions- Banana Ice-cream with walnut and chocolate chips
Spent a huge amount on environment and other causes

7. Names of some of the flavors
Cherry Garcia
Chunky Monkey
Rainforest Crunch
American Apple Pie
Neopolitan Dynamite
Turtle Soup
Vermonty Python
Jamaican Me Crazy Sorbet
Dilbert’s World Totally Nuts
Americone Dream
Willy Nelson’s Country Peach Cobble
Coffee Coffee BuzzBuzzBuzz
Late Night Snack
What a Cluster?

8. Summary of the case

9. Continue… -Reasons for failure in International market
Traditional promotional activities
Lack of media coverage in the international
- Overview of the Japan market

10. YAMADA VS SEVEN-ELEVEN
If Ben & Jerry were to enter the Japanese market the following summer, should it do so with Mr. Yamada or Seven Eleven? Why?
YAMADA VS SEVEN-ELEVEN

11. Should Ben & Jerry’s commit to entering the Japanese market the following summer?
Japanese market for ice cream
Consumer Behavior towards such product
Asian financial crisis
Exchange rate: $1= 125 yen
Might reach to 160 yen per dollar
Exporting ice-cream from Vermont to Japan
Advantage to Haagen-Dazs
ANSWER= “NO”

12. Recommendation They should not enter the Japanese market
If they were to enter should go with Yamada
Adapt some flavors to local demand
Focus in one country at a time
Increase media coverage
Innovative advertisements
Should keep the same packaging

14. Appendix Yamada’s experience in the frozen food market was commendable
Ben & Jerry’s were too small to enter comparing competitors
“The crisis started in Thailand with the financial collapse of the Thai baht caused by the decision of the Thai government to float the baht, cutting its peg to the U.S. dollar, after exhaustive efforts to support it in the face of a severe financial overextension that was in part real estate driven. At the time, Thailand had acquired a burden of foreign debt that made the country effectively bankrupt even before the collapse of its currency. As the crisis spread, most of Southeast Asia and Japan saw slumping currencies, devalued stock markets and other asset prices, and a precipitous rise in private debt.”-
Krispy Kreme is doing so well in Japan is because they have a concrete simple brand image”