1. Jill Forrester and David Kelly| October 20, 2011
DELIVERING MOBILE TECHNOLOGY APPLICATIONS AND SERVICES: GETTING STARTED
Jill Forrester and David Kelly| October 20, 2011

2. Copyright Jill Forrester and David Kelly 2011
Copyright Jill Forrester and David Kelly This work is the intellectual property of the authors. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.

3. IS THERE AN APP FOR THAT? Why mobile services?
How do we provide mobile services?
What services do we provide?
What impact is mobile having?
What should you consider?

4. REALIZING THE NEED

5. REALIZING THE NEED Explosion of mobile devices
83% of all Americans own a cell phone
Smartphone growth (2008 Q1 < 10% - today 40%)

6. REALIZING THE NEED Explosion of mobile devices

7. REALIZING THE NEED Peer analysis (Summer 2010) Consumer expectations
Limited services, beginning to plan
Consumer expectations
Competitive edge

8. THE CHALLENGES Meeting consumer expectations Vendors unprepared
Limited technology resources
Security challenges
Mindset Changes
Mobile First vs. Mobile Only
Disposable App Development

9. DEVELOPING THE STRATEGY
Provide mobile technology services through a framework that is
Comprehensive
Flexible
Reliable
Branded
Secure

10. DEVELOPING THE STRATEGY
Mobile Computing Cross Functional Team (CFT)
8 Member Team
Technology
Library
Communications
August 2010 – December 2010
Provided a recommended strategy for the development, deployment, and support of mobile services.

11. MOBILE COMPUTING CFT REPORT
The Audience
Casual User: Mobile version of college web site
Engaged User: Mobile application to deliver core services
Mobile Development Platform
Mobile Web Apps or OS Native Apps
MIT Framework
Sungard Framework
Hosted Service (Boopsie)

12. MOBILE COMPUTING CFT REPORT
Service Prioritization
Survey community
Catalog existing web applications and services
Identify core services
Directory Searching
Campus Mapping and Parking
News and Event listing (Campus and Alumni)
Athletic Schedules
Dining Menus
Emergency Announcements and Contact Information
Course Schedules
Computer Lab Availability
Library Catalog Search

13. MOBILE COMPUTING CFT REPORT
Service Prioritization
Focus first on services that do not require authentication
Mobile Governance
Administration and maintenance of the mobile delivery framework
Enterprise Systems Department
Approval and prioritization of proposed mobile projects
ISPPG (Existing technology project review committee)
Consider interoperability with mobile delivery framework

14. MOBILE COMPUTING CFT REPORT
Support
Ensure applications function as expected on baseline device configurations
New Policies
Personal Information used only by application
Location Data
Individual’s responsibility for maintaining security for personal devices

15. MOBILE COMPUTING CFT REPORT
Deployment Plan
Stage 1: Rapid development of core services
Design and deployment of a mobile application
Provide a core set of services
Account for areas of expansion
Restyling of a subset of related college web pages
Stage 2: Targeted development
Stage 3: Long Range Planning

16. MOBILE COMPUTING CFT REPORT
Deployment Plan
Stage 1: Rapid development of core services
Stage 2: Targeted development
Deploy targeted content (visitors, alumni)
Expand the mobile-friendly template to main areas of college web site
Establish mobile development governance
Stage 3: Long Range Planning

17. MOBILE COMPUTING CFT REPORT
Deployment Plan
Stage 1: Rapid development of core services
Stage 2: Targeted development
Stage 3: Long Range Planning
Framework commitment
Authenticated Services and Messaging

18. The dickinson app

19. The mobile impact

20. The mobile impact Admissions Faculty
Showcase App for High School Visits
Travel Reports
Binders to iPads
Timely information from and to our SIS
s and Publications
Points of Interest
Faculty
Class Rosters w/Photos
Generating awareness of mobile possibilities!

21. GOING MOBILE: THINGS TO CONSIDER
How smartphone users describe their phone. (May 2011)…Do our services measure up?

22. Going mobile: Things to consider
Know the consumer
Know the environment
Know the resources
Focus on outcomes
Promote Security
Measure your Success

23. Discussion and Questions
Jill M Forrester Associate Vice President Library and Information Services
David Kelly Associate Director Enterprise Systems

24. THANK YOU