1. How to rank with google first
Staying Under the Radar
How to rank with google first

2. The Magic Numbers OFF PAGE

3. Off Page - Anchor Text Main keywords you want to rank 25%
Phrases and unrelated keywords 25%
Branded keywords and URLS 50%
Links to Home page <40%
Don’t forget to us RSS, Sitemap.xml
Easy way to do this…..
Variation of link type and link velocity
Don’t go above 30% for any type especially blog comments
Facebook shares ranking very high now!

4. Staying Under the Radar
ON PAGE

5. On Page - Anchor Text Keyword H1 in header H2 & H3 keyword in phrase
Make one keyword bolded
Add one keyword to Image ALT
Use the keyword once in a URL

6. On Page - Anchor Text Place keyword once or twice in Meta
Don’t link with keyword anchor to another page
Link to trusted sites like Wikipedia
Make sure page load is fast
Name picture with keyword ALTS
Link to inner pages – help bounce rate and time on site giving better info

7. MAKE MONEY without google www.molecularfoods.com.au Launched 1st July

11. Molecular Foods Website bought 24 May 2012 Website live 01 July 2012
Exact Match top 30 keywords is 1100 searches per month

12. Case Study Stock arrived mid July Sales $24K+ in 10 weeks $10k profit
20 web sales avg basket of $186.04
Web revenue $
2 – 3 sales a week on Ebay
2 sales a week on the website
4 sales a day for the business total
20% Professional Market
80% retail market
4% visitor to sale

13. Make Money Without Google
Treat your website as an online business not just a website online
If I waited for Google I would be broke
Its about engagement, marketing, social and a few Guerrilla tactics

14. SEO Point of View

15. SEO Set Up Hot Frog account Twitter account Pinterest account
Stumble upon account
delicious account
Auto post to facebook
Joined 3 websites that are food wholesale related
No articles yet on website but posted to 10 article directories with 2 links

16. Molecular Foods Link Profile – 65 links
Staying Under the Radar
Molecular Foods Link Profile – 65 links

17. Website Link Profile

18. Ranking

19. Webmaster tools

20. Domains Linking

21. What the…..

22. Web interactivity and engagement
Dropped links in top 20 rankings of website competitors where we could
Used Twitter every day and interacted with famous Chefs and bloggers
Called people from Twitter once they made an effort
Participated in conversions while MC was going on
Auto Post to Facebook
Set up Pinterest Boards

23. Old School Marketing still works
Find out who is your market
Find out how your market communicates
Find out where your market hangs out
Test your market
Segment your market

24. Market Cooking enthusiasts Professional Chefs Bar Staff
Events organisers
Gifts Stores
Retailers
Cooking Schools

25. Where they hang out Twitter Trade fairs and expos Food Events
Heavy food blogger community
Mums and Dads who watch MKR or MC

26. Building a List Got a list of Gift suppliers
Got a list of wholesale food suppliers
Got a list of high ranking SEO sites
Created a widget for wordpress blogs
Slowly contacting people
No press, No PR, no Product Launch as yet

27. Using Google Set up Google Places
Set up Google Merchant / Google Products
List on Ebay
Create Google Groups
Post articles to a Blogger account to get indexed in no time

28. Process See who ranks and create affiliates
Attack other You Tube listings – Guerilla Style

29. youtube

31. ebay

32. Ebay Strategy

33. Widget Testing for WP

34. Sites.google.com

35. Facebook Facebook gets more traffic than Google
Google loves to see people talking about your site on facebook and the more chatter you get on facebook, the higher you can actually rank in google.
Google loves facebook fan pages and ranks them highly if you give them a little help.

36. Facebook On Your Website
Add “facebook like” buttons to your blogs and websites.
Build facebook fan pages for each major market, brand or product you promote
Encourage people to use your facebook like buttons by offering incentives, or by just asking them to do so.
Link your blog to your fan page(s)
Do a status update and including a link to your blog
Build incoming links to your fan page(s)
Post videos to your Facebook Pages
a. Upload directly to Facebook
b. Link to Youtube video in status update

37. You Tube Ranking Optimisation
Youtube is the second most used search engine in the world
Youtube is by far the #1 Video site in the world

38. 4 Most important Factors
Keywords in your Title
Keywords are Important for discoverability in the Youtube search engine so choose them wisely.
Keywords in your Description
You are allowed to include 5,000 characters in your description, and since every single word you use can help you grab more free traffic you should definitely use every single one of them if you can.
Keywords in your Tags
The more relevant keywords you use in your tags the better. Don’t forget to go back and update your tags with new keywords when things change in your market place or niche.
Incoming Links
Building incoming links to each of your videos with your primary keyword phrase is a powerful way to make sure you rank high for that primary keyword phrase, not only in Youtube, but also in Google.

39. 9 Other Factors Likes and Dislikes – Comments Shares Video Views
Encourage viewers to “like” your videos whenever possible (in the video itself, in the description, in your announcing the video, etc).
Comments
Community engagement is very important to Youtube and helps broaden your viewership so encourage comments at every opportunity (in your s, in the video, when sharing on Facebook, etc).
Shares
Facebook, Twitter and Google + can help it go viral, fast. Plus Google is moving more and more towards social media engagement in their ranking algorithms so social sharing in Youtube = more traffic from Google for your videos.
Video Views
Use Marketing and cheap PPC to quickly increase your views.

40. 9 Other Factors Embeds Playlist Additions Subscribers Channel Views
Use Article Marketing and Press Releases to distribute your embedded videos to potentially thousands of sites.
Playlist Additions
Considering running a contest for the best Playlist that incorporates your video(s).
Subscribers
Design your Channel to encourage visitors to subscribe plus ask your viewers to subscribe (there are several key roles that subscribers can play in your “get youtube views” efforts, trust me, you want more subscribers).
Channel Views
Link to your channel from your blogs and Social Media profiles, etc.
Flags
Just one flag can lead to your Youtube channel being shut down, but it’s possible to fight that flag and save your channel, so my advice is… Fight every single flag notification you receive, don’t accept them without a fight!