1. Amp Up Your Online Presence
June 20, 2012

2. Reaching Core Audiences
Integrated Communications Strategy
Face to face
Word of mouth
Traditional print (flyers, postcards, flyers, etc.)
Public display (signs, banners, giveaways, etc.)
Advertising (print, online)
Media (publications)
Virtual tools (website, blog, , e-newsletters, etc.)
Social media (FB, Twitter, LinkedIn, YT, Flickr, etc.)

3. The Life of a Message

4. Please tell me if you think social networking sites are an excellent, good, fair, not so good or poor way to do each of the following:
The AP-Viacom Survey of Youth on Education: March, 2011
By Stanford University, Conducted by GfK Roper Public Affairs & Corporate Communications

5. Top Social Media Platforms
Most popular
Build community
Organize and promote events
Promote content
Stay connected with students
Promote events
Promote content
Professionally-oriented
Build community
Stay connected with students and alumni

6. Other Social Media Platforms: Videos
YouTube
Host videos
Share videos via social network
Larger and more versatile
Vimeo
Smaller and nicer, but need a Pro account for most benefits

7. Other Social Media Platforms: Photos
Flickr
Share photos
Share videos
Free vs. Pro
Instagram
Both a smartphone app for photo filters…
…and a social network
Very hip!

8. Take It To the Next Level
Keep your content fresh
Think about your brand
Be visible
Understand this is a conversation
Follow Penn’s policies

9. Look for Opportunities for Synergy
Link from your website to social media accounts
Link from social media accounts to your website
Stream from social media to your website

10. Managing your Workflow
Know why you’re doing what--and how each tool fits into your integrated communications strategy.
Set clear expectations and delegate responsibility.
Plan ahead with a content calendar.
Use a social media dashboard.
Schedule time for yourself to make online communication a priority.
Get more “bang for your buck” by cross posting.
Understand that effective use of any strategy takes time.

11. Plan Ahead With a Content Calendar
Facebook
Twitter
Flickr
Vimeo
Monday
09/19/11
Event reminder for open house
Link to blog post
Reminder to RSVP for open house
Tuesday
09/20/11
Link to clip of guest speaker
Event invitation for next guest speaker
Announce next guest speaker
Video clip from last week's guest speaker event
Wednesday
09/21/11
Link to profile in DP
Xpromote OSA Event
Thursday
09/22/11
10am Reminder: open house today
7 pm Thank open house attendees
Friday
09/23/11
Link to open house photoset
Update profile picture
Post photos from open house

12. Use a “Dashboard” to Drive Content

13. Schedule time