1. Advertisements
Desktop Publishing 2

2. Let’s take a brief quiz…
Take out your phones!
Type kahoot.it in your web browser (do on computer if you don’t have a phone)
KAHOOT IT ADVERTISING QUIZ!

3. Advertisements
Common goal is to sell a product, a service, or a brand.
Text, visuals, or a combination of the two are the main elements
Most contain the following:
Artwork
Titles
Body
Contact
Extras such as a coupon

4. Advertisements Let’s look at some: THE WORLD’S BEST PRINT ADS 2012-13
10 Most Effective Magazine Ads
MAGAZINE ADS FOR EVERYTHING!
More ads
What do you think?

5. Factors to Consider Layout Colors and Graphics Typography Tone
How were these items used in the ad?

6. What Do You See?
When readers look at your ad what do they see first? Research indicates that readers typically look at:
Visual
Caption
Headline
Copy
Signature (Advertisers name, contact information)
How to Produce the Best Advertisement (in groups of two look over the article and write the key points)

7. Objectives Analyze and evaluate advertisements Design for a client
Plan ad manage project with multiple steps
Identify audience
Design for an audience
Create design that meets clients requirements
Create comps

8. Project Management Project Planning A Step by Step Guide
The process of planning, organizing, motivating, and controlling resources to achieve specific goals
There are four basic elements:
Resources (people, equipment, materials)
Time (task durations)
Money (costs)
Scope (project size, goals, requirements)

9. Project Create graphic elements in Photoshop (add watermark)
Import graphic elements into InDesign and create ad
With a partner (we will pair in class) you will pick a company (from a list that I have)
You will research the company to find out their mission, background, history, etc. – client interview
Take notes and gather information
Brainstorm design ideas for the ad/sketch layouts (3)
Take photos of relevant products, people (with permission), etc.

10. Project (continued)
Hold a focus group to learn how ad is perceived and how to improve it
Create and present final ad to class
Explain design decisions
Include focus group feedback