1. Infinite Luck- Digital Game Outreach BACKGROUND INFORMATION
DPR: Colorado Lottery
Infinite Luck- Digital Game Outreach
The Colorado Lottery is facing a revenue challenge to find new ways to increase revenues and fulfill its mission. This is becoming more difficult to accomplish with traditional Lottery offerings (Scratch tickets and in store Jackpot purchased games). This game will help us meet the revenue challenge by creating awareness and a level of new interaction with a group that doesn’t currently play the Lottery.
OBJECTIVES:
Talking Points:
The Colorado Lottery has created “Infinite Luck”, a game that plays off the idea of winning a thousand dollars a day to encourage free digital play.
This game is completely free and no ticket purchase is necessary.
Infinite Luck provides potential Lottery customers with a fun and unique way to engage in free play and learn more about the Lucky for Life game
Messages:
The Colorado Lottery strives to stay relevant by utilizing advances in technology, including social media and mobile apps.
2. By familiarizing customers with the new "Lucky for Life" game, we potentially increase proceeds that help keep Colorado beautiful.
Launch Support:
The recommended tactics have been put in place to support “Infinite Luck.”
1. Promo s will be sent to MyLottery
2. Reminder Content: Include leader board call-out; prompting to beat current leaders
Winning Numbers s - Details include a call to action to play the game in all winning number s.
Social media support including Facebook paid posts, Twitter and Instagram.
Internal Newsletter Content: Include call-out as appropriate to internal newsletters.
Web and App Support:
BACKGROUND INFORMATION
In an effort to encourage customers to engage with the Colorado Lottery digitally, we have created “Infinite Luck”, a free digital game that pays off the idea of winning a thousand dollars a day. This game is completely free and no ticket purchase is necessary.
CDOR DESIRED ENDSTATES:
Utilize a ‘free play’ game to build greater brand affinity for the Colorado Lottery among people outside the traditional core player demographic. .
Issues:
There are no known issues. There are no prizes. It is a free digital play game. There are no purchase requirements.
Previous engagements:
There are no previous engagements.
Mobile Application Details: App “Alert Banner” to encourage users to play Infinite Luck.
Home Page Hero –Encourage game play through simple hero that showcases game visuals