1. Information Systems for Managers Assignment FACEBOOK
Section F Group 3
Aditya Gupta(2016PGP018)
Ambati Giridhar Ravikumar (2016PGP049)
Chandran M (2016PGP099)
Mehta Rushit Dinesh (2016PGP213)
Pranjali Silimkar (2016PGP278)
Priyanka Mohanta (2016PGP288)
S. Vishnu Priya (2013IPM074)

2. Company History Competitors : Facebook Features
Facebook is a social networking website which was founded in 2004 by Harvard student Mark Zuckerberg and two of his roommates
Facebook was originally developed for Harvard students, then expanded to other colleges, high schools, workplaces and soon after it began allowing everyone to sign up
Competitors :
Twitter, Google, Snapchat
Facebook Features
News Feed: News feed displays the recent activities of users’ friends reorganized and summarized on a daily basis. It uses an algorithm called EdgeRank that selects a small subset of items to place in a user’s News feed using signals based on user behavior throughout the site.
Timeline: It organized the user’s posts, content and activities chronologically over the span of a lifetime.
Privacy Concerns: Users could limit the visibility of their status updates and personal photographs to individual people or specific groups

3. Facebook Ads:
Display Ads – Advertisers target campaigns on the basis of gender, age, geographic location, marital status, languages spoken, places of education, workplaces and interests as stated on a user’s Facebook profile. These ads involved advertising per click and per thousand ad impressions and generated low levels of engagement with the user.
Social Ads – This form of advertising leveraged users’ social relationships. This allowed companies that had a Facebook page to target friends of fans of that page.
Sponsored stories and Ads for Applications – Turned user interactions into advertisements
Facebook Pages –
Corporate Pages – Businesses can create free custom Facebook pages and attract users to “like” them. Users will then see status updates, pictures and videos posted by the firm on their page.
Promoted Posts - Brand page owners pay to push the content to a broader audience.
Mobile – Mobile ads were designed to appear naturally within a user’s newsfeed. Three types of units: Mobile sponsored stories, Mobile page post ads, mobile app installed ads

4. Targeting: Facebook Platform:
Facebook Exchange – A real time bidding platform designed to show Facebook ads based on users’ online browsing history
Custom Audience Targeting – Advertisers could upload their own contact list of customers to Facebook and match up information with Facebook’s data to find their customer base. Businesses can segregate ads and promotions for existing and new prospects.
Facebook partnered with online and offline data companies to allow businesses to upload customer contact lists from third parties.
Facebook Platform:
Enabled third party developers to develop applications on top of Facebook
Ability to post to user’s profile directly after permission from user
New Industries such as social gaming were built entirely on Facebook platform which built greater user engagement and growth in the site’s traffic
Facebook credits, a virtual currency, was introduced that could be exchanged for virtual goods in applications across Facebook but was scrapped later
Facebook became mobile games publisher and provided visibility to small and medium sized games developers

5. Facebook for Websites and Applications :
Users can use their Facebook Account credentials to register at other websites thus saving time as the third party websites pulled out their personal data from their Facebook profile to establish the account
Users can interact with their Facebook friends in the context of the third-party website
A third party website could send information on a user’s activities on the website to Facebook for their friends to see
Open Graph :
Open stream API activity allowed developers to incorporate Facebook’s activity stream of users’ updates, photos, links and comments inside third party applications and websites
User experiences can be automatically shared with friends when the user engages with a website or application in a meaningful way
Adoption of mobile apps using Facebook Open Graphs by facilitating visibility of user engagement with the app on Facebook to user’s friends

6. Facebook Graph Search :
Search engine that allows users to discover people, photos, places and interests on Facebook with greater ease
Can be used to find recommended products and services, identify local businesses and recruit new employees
Graph Search indexed solely Facebook’s social graph and worked best with more precise requests
It used Bing, Microsoft’s search engine, to deliver search result’s from the web when unable to find the results
This product did not include advertisements
The company may incorporate paid search results and local advertising listings in future
Open future prospects for growth in mobile space by providing local search information on mobiles