1. APP Store Optimization With the objective of attract, convert, close and delight customers
Promote

2. What is APP Store Optimization
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to app’s page in the app store.” With the following ways:-
Understand Target Audience
Identify the keywords that are using by potential customer to find apps in our niche
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading app.

3. Why is ASO Important?
More apps are discovered through search than any other method

4. Google Play store v/s Apple iStore
Activities
Google Play Store
Apple i-Store
App Title Length
30 Characters
30-40 Characters (Recommends – 25)
App Description Length
325 characters
It will not give importance to description
Screenshots
320x480 pixels or 480x854 pixels
Registration Fee
$25
URL
Featured Image
1024X500
Short Description
80 Characters
Long Description
4000 characters
It will not give
Promo Video Length
15-30 sec
Keywords
100 characters

5. On-Page ASO
Keywords – Create the list of keywords that potential customers are using in app stores like Google Playstore and i-Store.
Divide the keywords into Primary and Secondary keywords.
Title – Prepare the catchy with targeted keywords. Target primary keywords in title.
Description – Create well optimized description using targeted keywords. A single keyword can not be used more than 5 times in the entire description. We can follow a technique called LSI when situation demands to use the same keyword more than 5 times.
Make sure that keyword incorporated in description should not look like artificially incorporated.
App Icon – It connects with people easily as we are an established brand and it will help increase your downloads and reviews and ratings.

6. On-Page ASO
App Type & Category – There are two types of categories available in App stores – “Applications” and “Games”.
Submit App in “Applications” category.
Screenshots – People usually look at screenshots or demo before they download the app. So put as much as info in the screenshots.
Add Google+ Plugin in App - The more +’s that your app gets, the more visible it will be in Google Play.

7. Off-Page ASO
App Ratings & Reviews - Google Play as well as the iOS store like to see apps that have a good number of positive reviews and ratings.
With a good number of genuine reviews, app will improve in the rankings in both of these mobile app.
How to achieve App Ratings & Reviews?
Asking your loyal customers to please leave a review
Adding a review button on your website
Running Contests
Review Plugins in App
App Downloads – Run paid campaigns to improve downloads. Search bots improves rankings in App stores when we have more number of downloads.

8. ASO Techniques Keywords and Description
iOS accepts keywords up to 100 characters max.
Don’t use spaces, use commas (don’t include a space after your commas, this list is not visible to users and works without using spaces)
Repetition of keywords has no effect.
In the Apple iOS App Store, the app description does not influence the app store algorithm to rank apps since it will take the keywords from the field into account instead.
iOS app description should however be tuned and optimized in terms of SEO. The reason is that Google web search engine indexes and ranks iTunes pages, so it recommended to use relevant keywords based on Google searches and web traffic in iOS app description.
Google Play Store takes keywords from description
It is recommended to repeat targeted keywords no more than 5 times in the description in Google Play Store.

9. ASO Techniques Social Factors and Google +1s
+1s have a huge influence in Google Play algorithm and therefore influence an app’s rankings.
Categorization and Discoverability
Apple App Store can be categorized in two different categories. Plus, it’s a game, the app developer can publish it into 3 distinct categories.
In Google Play apps, there’s only 1 category possible for both apps and games.

10. Overview of iOS and Google Play Store