1. LG man – how does the brand look like?
Mobile phones
RTV
Household goods
Brand awareness (high/low)
Brand image (positive/negative)

2. Tie – that makes a man LG brand in the RTV categories
TV sets
Monitors
Home entertainment

3. I forgot to take an umbrella LG brand in the household goods categories
Refrigerators
Washing machines

4. How to chat with such a moustache
How to chat with such a moustache? LG brand in the mobile phones category
Mobile phones category

5. LG man – tips for the brand
Moustache makes you memorable, but it doesn’t mean it suits you
High level of the brand awareness does not go along with the image, it is necessary to change the stereotype of the brand as a poor quality brand
Everyone notices you wear a tie, but keep it elegant
Well known producer of the RTV devices needs to work on the image to compete with the leaders, it is already happening in the category of the monitors
Change umbrella for the hat
While the awareness of the brand is low, it is necessary to work on it before working on the image x