1. Chapter 13
Informative Speaking

2. What Will We Discuss… Continuum of Informative to Persuasive
Adapting to audience learning styles
Informative speaking throughout lifetime
Techniques that make your speech
Involving
Appropriate
Accessible
Life-enriching

3. What We Will Discuss… Decide on your general speech purpose
Explanation
Instruction
Description
Speaker Credibility
Ways to establish

4. Continuum of Informative to Persuasive Speaking
What is the ultimate goal of your speech?
Present facts and information necessary to educate audience
Informative speech
Affect people’s attitudes and behaviors
Persuasive speech

5. Adapting to Different Learning Styles
Auditory linguistic = learn by hearing words
Visual linguistic = learn by seeing words
Auditory numerical = learn by hearing numbers
Visual numerical =learn by seeing numbers
Audio-visual-kinesthetic = learn by hearing, seeing and touching
Individual vs. Group
Oral Expressive vs. Written Expressive

6. Combining Learning Styles
Take the Learning Styles online Inventory:
Linguistic
Numerical
learning by seeing numbers
learning by seeing the printed word
Visual
learning by hearing the spoken word
learning by hearing numbers
Auditory
Are visual aids important? 2

7. Informative Speaking Throughout our Life Span
The classroom
oral reports and panel discussions
The workplace
proposals, mission statements, policy guidelines, training sessions
The community
coaching, tutoring, and appearing before a city council

8. Message Keys to Effective Informative Speaking
Audience involvement = Attention
Get them into an experience of statistics
Audience appropriateness = Relevance
Consider occasion and belief systems
Audience accessibility = Content
Consider their ability to understand content
Life enrichment = Audience
What’s in it for them 3

9. Explaining, Instructing, and Describing
Is your topic a Worthwhile topic?
Explain a concept such as democracy
Symbolic abstraction
Explain a process such as photosynthesis
Continuous phenomenon without an obvious beginning or end
Instruct on a new subject or important current event
Describe the why and effects of our environment in crisis

10. Speaker Credibility Delivery Establish Speaker… Formal style
Use volume variety
Maintain continuous eye contact
Use small gestures and movements
Use credible information NOT arguments
Establish Speaker…
Trustworthiness
Goodwill toward audience
Competence
Knowledge of topic
Attire