1. SELFUN

2. PRODUCT DESCRIPTION 8-40" pole Wi-Fi Bluetooth Memory card Micro USB
MP3 player
Lifelong
warranty

3. EMOTIONAL BENEFITS Independence Convenience Fun Confidence Security
Comfortability

4. BRAND NAME & TAGLINE
Tap FOR FUN

5. LOGO

6. TARGET MARKET GROUP People aged 14-40 People who like: Travelling
Photography
Partying
Family &
Friends meetings
Capturing memories
Entertaining events

7. QUESTIONNAIRE
5. Is there anything you would like to change in our product? What?
No. (79%)
3. What is the most impressive thing about our product?
a) new functions; (37%)
b) easy to use; (42%)
c) high quality materials; (21%)
d) other. (0%)
Have you heard about selfie sticks before our presentation? Yes (100 %).
2. Would you buy SELFUN? Why/Why not?
Yes (85 %);
Maybe (10%);
No (5 %).
4. How often and when would you use our SELFUN?
Often. On holidays;
On trips;
With friends and family.

8. PRICING STRATEGY
Premium price
99.99 €

9. PLACE STRATEGY
Distribution in shops for technology
Internet website

10. PROMOTIONAL PLAN