1. GS1 DataBar 2010 Program BarCodes & Identification Business Unit August 2007

2. Introduce GS1 DataBar™ [formerly called Reduced Space Symbology (RSS)]
Presentation Agenda
Introduce GS1 DataBar™ [formerly called Reduced Space Symbology (RSS)]
GS1 Decision on GS1 DataBar
GS1 DataBar comparisons to EAN/UPC and EPC
Business Case for GS1 Adoption
GS1 DataBar 2010 Program
Last Oct the GS1 Board commissioned a Task Force to summarize the Business Case for RSS Adoption as an open standard for trade item identification. The TF created a 40 page report based on the outline you provided and is made its recommendation in May 2006.
In this presentation, we will cover who supported the TF, introduce RSS, review the case for adoption, review retail readiness to adopt, explore where data beyond the current data will be used, and how and when to make RSS an open standard.

3. Introducing the GS1 DataBar Family
POS Symbols
GS1 DataBar
Truncated
Limited
Stacked
GS1 DataBar
Omnidirectional
GS1 DataBar Stacked
Omnidirectional
RSS is like EAN/UPC in that it contains more than one type of symbol, but is different because it has three types that cannot be scanned at POS.
RSS-14 and RSS-14 Stacked Omnidirectional can be scanned by high-volume Point-of-Sale scanners and can carry GTIN.
RSS Expanded and RSS Expanded Stacked Omnidirectional can be scanned by high-volume Point-of-Sale scanners and can carry GTIN plus additional attributes like Serial Number or Expiry Date.
RSS-14 Truncated, RSS Limited, and RSS Stacked are very small symbols that carry GTIN but in a very small space. They are not designed for high-volume Point-of-Sale scanning and RSS Limited can only carry GTIN Indicator digit 0 or 1.
GS1 DataBar
Expanded
GS1 DataBar
Expanded Stacked

4. Make GS1 DataBar a Global, Open Standard
GS1 Board and General Assembly agreed:
“The GS1 DataBar and *GS1 Application Identifiers
shall be available in all trade item scanning systems beginning Jan 1, 2010.”
The TF Business Case Report goes into more detail about the proposal such as placing restrictions and providing adoption plans, but this slide summarizes the proposal the TF recommendation. With the Board’s endorsement, the action plans in the Business Case document can proceed and a clear decision of GS1 can be communicated to the market.
The proposal states that we expect scanners of GS1 trade items to be capable of scanning a new bar code called RSS and to process the data that GS1 defines (called Application Identifiers) for use in bar codes.
* GS1 Application Identifiers are the collection of around 100 data
elements defined for use by GS1 for use inside bar codes and EPC tags

5. Task Force Companies and GS1 DataBar Application Areas
Small
Products
2010
Fresh
Foods
Variable Measure
Retailers:
Dorothy Lane Market, Carrefour, Metro, Loblaws, Target, Wal-Mart, and Woolworths
CPG Manufacturers: Kraft, Nestle, P&G, RB, and Tyson
Kraft & Tyson
Kraft & Tyson for mpXML, NCA, & NPB
Healthcare Manufacturers:
B.Braun, Baxter, J&J, Metronics, and Pfizer NA
While RSS was identified for use in other areas, the primary areas of focus for the development of global application standards were:
Small or hard to mark products
Fresh foods
Variable measure product categories (product identification).
It was also viewed as a traceability and product authentication solution for specific product categories like pharmaceutical, alcohol, food, tobacco, etc.
Traceability/Authentication at POS and for Global Patient Safety
To be Determined by Product Type (e.g., alcoholic beverages, tobacco)

6. Who Supported the GS1 DataBar Task Force?
Retailer
CPG MFG
Healthcare MFG
GS1
Trade Assoc
Aeon Company
GS1 Japan
Nestle
B.Braun
GS1 US
P&G
Baxter
J&J
Pfizer
Dorothy Lane Market
Kao Corporation
Reckitt-Benckiser
FMI
Kraft
Target
GS1 Brazil
Loblaws
Tyson Foods
GS1 France
(Carrefour representative)
Metronics
Wal-Mart
GS1 Germany
(Metro representative)
National Cattlemen’s Beef Association
Woolworths
GS1 Global Office
National Pork Board
VICS
The TF had a balance of retailer, manufacturer, and Member Organization representation.
There were six retailers directly involved and two asked MOs to represent them.
Five CPG Manufacturers served as active members on all calls.
Five healthcare manufacturers from the GS1 Healthcare User Group Leadership were consulted once a proposal had reached maturity within the Task Force.
Because of the impact of RSS on fresh foods, Tyson Foods joined the Task Force as the representative for mpXML members.
Beyond support from mpXML, FMI, VICS, and two Trade Associations representing the meat and poultry also participated.

7. How does GS1 DataBar compare to EAN/UPC?
Our first generation bar code (EAN/UPC)…
Retailers: “EAN/UPC only carries GTIN”
GS1 DataBar, the next-generation bar code, carries over 100 different bar code data elements like serial or lot numbers, expiration dates, & measurements
EAN/UPC has been used across all trade item scanning environments (open standard) for 35 years and is very successful but it can only carry identification for trade items to the stock keeping unit level.
RSS, the next generation trade item bar code, can carry the 100+ GS1 data elements called Application Identifiers used in bar codes or RFID.
The Application Identifiers include attributes like Serial Numbers, Lot Numbers, Expiration Dates, Weight and Measurement Attributes, Date Codes, and more.

8. EAN/UPC and GS1 DataBar Point-of-Sale Symbols: Data - Size Comparisons
Same Data,
Less Space
Manufacturers: “It’s too large for many packages”
GS1 DataBar
Omnidirectional
GS1 DataBar
Stacked Omnidirectional
GTIN
GTIN/Price/Weight
EAN-13
Symbol
Area
More Data,
Same Space
GS1 DataBar Expanded
EAN/UPC is too large to fit on many product packages especially with the demands for other consumer communications.
RSS can carry GTIN in less than half the space of EAN/UPC and can replace poor performing EAN/UPC symbols whose height are below specifications (truncated).
In slightly less space than EAN/UPC carrying a GTIN, RSS can carry a GTIN + Serial #.
In less than half the space or EAN/UPC, RSS can carry GTIN and it can be printed tall and skinny or short and wide.
GS1 DataBar
Expanded Stacked
GTIN + Serial #
GS1 DataBar Expanded
GS1 DataBar Expanded Stacked

9. How does GS1 DataBar compare to EPC?
Standards Exist
Yes – Mature
Yes - Evolving
Support for full GTIN
Yes
Support for serialization
Cost
Relatively Low
Still High
Line of Sight Required No
Maturity of Technology
High
Low
Rewriteable
Availability of Technology
Low - Growing
GS1
DataBar
RFID
Many have asked, “With EPC coming in the future, why adopt RSS now?”
This slide provides the top level comparison of performance and readiness.
Before covering this slide, it is important to note that there was a unanimous consensus among the Task Force that bar code and RFID, as technologies, would co-exist and compliment one another for as far into the future as anyone can predict.
The key to RSS and EPC is that they are the only carriers that are capable of performance in high-volume Point-of-Sale applications (when scanners/readers are installed of course) and that can carry information beyond GTIN that is needed for the future. The comparisons above will change rapidly as EPC evolves but point to macro differences in The major difference in considering adoption timelines is that RSS is supported today in the majority of installed trade items scanners, where pervasive EPC reading of trade items is some number of years away. The consensus of the industry is GS1 members will need both because bar code and RFID technology will co-exist for many, many years to come.

10. GS1 DataBar Adoption Business Case
Utilizing GS1 DataBar labels generates an annual operating savings at retail of over $2.32 million in produce and $2.33 million in meats for an average 100-store chain.
GS1 DataBar accuracy generates an annual reduction in shrink dollars of over $7.3 million for an
average 100-store chain.
A 100-store chain that upgrades to GS1 DataBar will gain over $4.2 million in savings during the first year.
Source: GS1 US Study
Benefit Areas
Enable category management and control of a number of products not able to support a standard bar code due to size of packaging.
Better control of inventories, shrinkage, and product recalls.
Better control over products exceeding their expiry dates
Enable scanning of fresh food products (i.e. produce) reducing key punch errors, allowing for self check out options, and supplier identification.
This slide repeats the GS1 US 2001 findings related to RSS. Major cost reduction were due to shrink reduction and data accuracy improvements. Shrink reduction was decreased by almost 2% on produce and 1% on meat.
This complete study is available as well as a 2005 study by the Joint Industry Coupon Committee.
Finally a BarCodes & Identification Technology Group (formerly Global Symbology Committee) study, conducted to support the Task Force, found RSS performance equals or exceeds EAN/UPC in every instance.

11. Business Case Application Considerations
Meat, produce, deli, bakery
Shrink management, category management
More data, small symbols
Global identification migration
Retail pharmacy
Dual inventory reduction
Consumer products
Small or hard to mark products
Replace low performing, truncated symbols
Increase consumer communication
Coupon Issue (USA)
Other (books, periodicals)
The RSS Business Case document details adoption rationale across a broad range of product categories. An Executive Summary is also available.
For more information, visit:

12. Business Case Macro Considerations
Implementation Divergence Avoided
Retail Point-of-Sale Systems (all categories)
Manufacturer dual inventories for different markets
Category management (fresh food)
Timing Compromise Needed
Now: Early adopters need scanner performance return
Later: Late adopters need scanner life cycle return
Compromise: 2010
Scanner versus Back Office Systems
Application standards changes (new data, new key) will be justified through individual business case and standards WGs (Global-Fresh Foods, US-Coupons)
GTIN-8, GTIN-12, & GTIN-13 supported at this stage
Beyond shrink and category management tools and the associated Business Case, there were macro considerations for RSS adoption, that began with the question, “What happens if the retail industry does not move forward together?”
This slide summarizes the three primary considerations.
The first underscores the fundamental benefit of GS1 standards. 35 years ago, GS1 was formed by a group of retailers and manufacturers who decided it was in their collective interest to standardize on one automatic identification solution. Before this visionary decision, the lack of standards produced greater inventory levels, greater waste, and less information. RSS is a fundamental automatic identification tool and without an industry consensus about whether to and how to deploy it, these fundamental benefits would begin to erode. In addition, advances in information management would become regionalized and the 40+ systems for fresh foods would be cemented for the next 35 years.
The second shows the different dilemmas for those who have been specifying RSS capable scanners in their purchasing cycles for many years (they need a return on their investment) and those who have not (they need to protect their current investment). The early adopters wanted to see 2008, later adopters wanted to see 2010 to In the end after studying scanner readiness and considering the result of early adopters not waiting for a global adoption date, GS1 decided 2010 was the correct balance.
The third key compromise of the adoption decision was to separate the timeline for scanner readiness adoption from standards changes that would require applications (back-end systems) changes. To be clear, the RSS 2010 means all trade item scanners will be capable of reading all RSS symbols and presenting GS1 Application Identifiers according to GS1 definitions/rules to applications. This does not mean GS1 has decided to begin using the additional data carrier capacity of RSS yet. It will establish standards WGs to look into the best solutions, document the business case, then recommend adoption dates. For example, in the RSS 2010 Program, GS1 is sponsoring a Fresh Foods Identification WG that will be looking to create a global standard for all to migrate to over time.

13. GS1 DataBar Capable Scanner Projection
Most scanners shipped
for the last 4 years
are GS1 DataBar capable
85%
60%
Most scanners shipped
in the last 7 years
are upgradeable for
GS1 DataBar
Between the GSC and GS1 Japan, we polled in excess of 95% of the scanner market OEMs to produce these findings.
85% was considered by the Task Force as an appropriate “Tipping Point” as early adopters will have been waiting for several years by 2010.
GS1 Europe’s recommendation and GS1 Japan’s scanner readiness studies helped the Task Force understand the difference in early and late adopter readiness. Because of this, the original dates for RSS adoption were pushed back by two years.
GS1 Japan feels GS1 Member Organizations should monitor implementation in retail systems conversions each year to ensure manufacturers have a good assessment of market conditions.
GS1 Japan also recommends a clear signal be sent to the marketplace by the Board so that retailers know the direction and will not continue purchasing systems that are not capable of scanning RSS or processing Application Identifiers.
2006
2010
Source: GS1 Global Symbology Committee
& GS1 Japan Surveys. Estimates +/-5%

14. When Will Retailers Be Ready?
Retailer Readiness
GS1 DataBar Capable Scanners 2007 (%)
GS1 DataBar Capable Scanners 2010 (%)
Aeon 0%
Ahold US
95%
100%
Carrefour
80%
98%
Daiei
1-2%
DLM
Foodstuffs
TBD
Karstadt
Loblaws
Metro
Seiyu
Target
88%
Uny
67%
Wal-Mart
Wegmans
Woolworths
75%
Again this slide depicts the Tipping Point.
Today, while early adopters are significant, in 2010 we begin to pervasive implementation readiness.

15. GS1 to support five development areas
Next Steps
GS1 to support five development areas
Marketing, education, and communication
Fresh Foods Identification Work Group
GS1 MO, Retailer, & Manufacturer implementation
Measure scanner readiness for Top 100 retailers
Serialized bar code printing research
RSS represents a new bar code that will touch the lives of consumers. We must focus adequate marketing and education resources on ensuring a successful roll-out. This was a critical factor for the retailers and MOs on the Task Force.
With pilot activities already in progress regionally, the need to organize for global results is paramount. The objective for global standards development would be to ensure retailers systems consolidation to reduce costs and elimination of multiple inventory carrying costs for manufacturers.
To support evolving applications, the GS1 set of 100+ Application Identifiers used in bar codes need to be versioned inside scanning systems. The TF supports a GS1 feasibility study to determine how GS1 Standards and retailer systems can be kept in synch at the least possible cost and effort.
Over the next 3 ½ years we will work with MOS and industry groups to establish Top 100 retailer readiness. This will show us how successful our efforts are and where to concentrate more focus.
Finally, the group to study variable bar code printing must be supported.

16. GS1 DataBar 2010 Program Overview by Project September 2006 Updated February 2007 for new name

17. GS1 DataBar Program 2010 The Big Picture
GS1 Board Decision Announced
Jan
2007
2010
2009
2008
2006
Planning &
Development
We begin with…
We Are Here! 39 months until 2010
Deployment &
Measurement
We proceed with…
RSS represents a new bar code that will touch the lives of consumers. It is critical that GS1 and industry leaders manage the rollout of RSS professionally and consistently.
The decision was announced in June During July and August, the RSS 2010 Program was designed, reviewed, and approved.
In the later months of 2006 and early months of 2007, GS1 will work with industry to develop the deployment and measurement tools under the RSS 2010 Program.
The slides that follow detail initial communication and the RSS 2010 Program.

18. GS1 DataBar Homepage http://www.gs1.org/databar
The RSS Web site contains many of the communications expected early in a Program like:
RSS Press Release
Frequently Asked Questions
Basic information on RSS and GS1 Application Identifiers

19. GS1 DataBar Starter Kits
The RSS 2010 Getting Started site provides the next level of detail by providing:
RSS Business Case document
Executive Summary
Current RSS 2010 presentation
Related business case documents

20. GS1 DataBar Buyers Guides
The RSS 2010 Getting Started site provides the next level of detail by providing:
RSS Business Case document
Executive Summary
Current RSS 2010 presentation
Related business case documents

21. GS1 DataBar Program 2010 Roadmap
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Starter Kits
Fresh Foods
ID WG
Buyer’s Guide
Scorecard
GS1 Inside
Serialized Printing WG
Global Forum occurs in Feb each year
General Assembly (GA) occurs in May each year
The GS1 BarCodes & Identification Business focuses on two major communication dates each year. The RSS 2010 Program Slides will detail deliverables for these events for each of the seven RSS 2010 Projects.

22. GS1 DataBar Program 2010 Roadmap
Join
This
Team
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Recommend
then approve
Starter Kits
CEO, MO, & Retailer Kits
Manufacturer Kits
Implementation & Tools (TBD)
Fresh Foods
ID WG
Organize & build case
Board reviews
the case
Application
Standards
Implementation Tools
Buyer’s Guide
Scanners & Printers
Design Software
Scorecard
Retailer Test Kit Ready
Top 100 Retailer 70%
Top 100 Retailer 80%
GS1 Inside
Project Approval
TBD
Serialized Printing WG
Organize WG
Conduct Research
Complete Work
To join this GS1 DataBar 2010 Project, send a mail to: or
GS1 DataBar Program Manager: Greg Rowe –
Problem Statement
GS1 DataBar Implementation Steps are different for different groups
For each group, we need sound advice step-by-step
We want advice to be consistent across GS1 MOs and retailers
Objectives
Address audience specific impact of GS1 DataBar 2010
Industry Executives & GS1 MO
Retailers
Manufacturers
Harmonize MO and retailer approaches to adoption
Build momentum for adoption
Problem Statement
RSS, Reduced Space Symbology, is a development name for a symbol destined to become a household word.
RSS is a term for Web document transfer
There is no deliberate GS1 relationship in the name
The current name tells ½ the story.
Objectives
Make name a household word like EAN or UPC
Ensure availability of term for GS1 use
Help users reach GS1 by building GS1 name recognition
Ensure name is not associated with one benefit of the symbol (small size) while ignoring the other (more data)

23. GS1 DataBar Program 2010 Roadmap
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Recommend
then approve
Starter Kits
CEO, MO, & Retailer Kits
Manufacturer Kits
Implementation & Tools (TBD)
Fresh Foods
ID WG
Organize & build case
Board reviews
the case
Application
Standards
Implementation Tools
Buyer’s Guide
Scanners & Printers
Design Software
Scorecard
Retailer Test Kit Ready
Top 100 Retailer 70%
Top 100 Retailer 80%
GS1 Inside
Project Approval
TBD
Serialized Printing WG
Organize WG
Conduct Research
Complete Work
Join
This
Team
To join this GS1 DataBar 2010 Project, send a mail to: or
GS1 DataBar Program Manager: Greg Rowe,
Objective: We see a world where fresh food product ID:
Provides shrink reduction & category management tools used in the “center store”
Allows manufacturers to mark once, ship to all
Allows grocers to have compatible systems across borders
Allows backward compatibility with PLU for seamless migration
Scope
Unite regional/national product identification initiatives
Present the Board with the business case for global adoption
Approve standards and roadmap for deployment

24. GS1 DataBar Program 2010 Roadmap
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Recommend
then approve
Starter Kits
CEO, MO, & Retailer Kits
Manufacturer Kits
Implementation & Tools (TBD)
Fresh Foods
ID WG
Organize & build case
Board reviews
the case
Application
Standards
Implementation Tools
Buyer’s Guide
Scanners & Printers
Design Software
Scorecard
Retailer Test Kit Ready
Top 100 Retailer 70%
Top 100 Retailer 80%
GS1 Inside
Project Approval
TBD
Serialized Printing WG
Organize WG
Conduct Research
Complete Work
Join
This
Team
To join this GS1 DataBar 2010 Project, send a mail to: or
GS1 DataBar Program Manager: Greg Rowe,
Problem Statement
Users do not know what software and hardware works
GS1 MOs do not know what to recommend
Vendors do not want delayed purchasing decisions
Objectives
Determine approach to showing what works
Publicize the results and speed adoption

25. GS1 DataBar Program 2010 Roadmap
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Recommend
then approve
Starter Kits
CEO, MO, & Retailer Kits
Manufacturer Kits
Implementation & Tools (TBD)
Fresh Foods
ID WG
Organize & build case
Board reviews
the case
Application
Standards
Implementation Tools
Buyer’s Guide
Scanners & Printers
Design Software
Scorecard
Retailer Test Kit Ready
Top 100 Retailer 70%
Top 100 Retailer 80%
GS1 Inside
Project Approval
TBD
Serialized Printing WG
Organize WG
Conduct Research
Complete Work
Problem Statement
GS1 and its users now have a clear direction from the Board
Need a way to measure industry readiness
Many retailers have GS1 DataBar-ready scanners but do not know it
GS1 has no tools to show them how to determine readiness
Objectives
Assess retailer scanner system readiness
70% of Top 100 retailers scanners ready (May 2007)
80% (May 2008)
90% (May 2010)
Join
This
Team
To join this GS1 DataBar 2010 Project, send a mail to: or
GS1 DataBar Program Manager: Greg Rowe,

26. GS1 DataBar Program 2010 Roadmap
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Recommend
then approve
Starter Kits
CEO, MO, & Retailer Kits
Manufacturer Kits
Implementation & Tools (TBD)
Fresh Foods
ID WG
Organize & build case
Board reviews
the case
Application
Standards
Implementation Tools
Buyer’s Guide
Scanners & Printers
Design Software
Scorecard
Retailer Test Kit Ready
Top 100 Retailer 70%
Top 100 Retailer 80%
GS1 Inside
Project Approval
TBD
Serialized Printing WG
Organize WG
Conduct Research
Complete Work
Problem Statement
Application Identifiers not implemented broadly yet
Need mechanism to ensure scanners/readers
Process AIs according to GS1 rules
Change when the standards change
Objectives
Test the plausibility of developing reference software for scanning and reading systems to make them compliant and keep them that way

27. GS1 DataBar Program 2010 Roadmap
Project
Now to Forum 2007
Forum 2007 to GA 2007
GA 2007 to Forum 2008
Forum 2008 to GA 2008
Renaming
Recommend
then approve
Starter Kits
CEO, MO, & Retailer Kits
Manufacturer Kits
Implementation & Tools (TBD)
Fresh Foods
ID WG
Organize & build case
Board reviews
the case
Application
Standards
Implementation Tools
Buyer’s Guide
Scanners & Printers
Design Software
Scorecard
Retailer Test Kit Ready
Top 100 Retailer 70%
Top 100 Retailer 80%
GS1 Inside
Project Approval
TBD
Serialized Printing WG
Organize WG
Conduct Research
Complete Work
Problem Statement
Worst case scenario for bar code printing
Potential cost increase for marking
Need improved solution provider links
Objectives
Develop a list of industry stakeholders
Understand the technology
Understand the pros and cons
Join
This
Team
To join this GS1 DataBar 2010 Project, send a mail to: or
GS1 DataBar Program Manager:

28. GS1 Member Organization and Retailer Summary
Now - Jan 2008:
Appoint a Project Lead
Engage each other
Share information with leadership
Support GS1 DataBar Starter Kit (early adopters)
Integrate GS1 DataBar 2010 into HW/SW buying criteria
January Dec 2007:
Assess and report scanner readiness
Develop retailer specific GS1 DataBar 2010 project
This slide provides a high level and near term engagement model for GS1 MOs and retailers. Because the first phase ( ) RSS 2010 Marketing Strategy is focused on direct MO to retail contact, the slide highlights the need for organization and information sharing in the initial months and project planning early in the 2007 Business Cycle. Finally, the industry needs to engage our solution provider community about their products to ensure the scanners, printer/scales, printers, bar code verifiers, and bar code design software packages can support RSS 2010.

29. Manufacturer Summary Now - December 2007: Now - 2009
Engage Serialized Bar Code Printing WG
Engage Fresh Foods ID WG (Fresh Food suppliers)
Integrate GS1 DataBar 2010 into HW/SW buying criteria
Now
Assess product packaging where panel space for consumer communications is an issue
Identify all products where EAN/UPC symbols have been printed below specifications
Assess, by market, when design changes are planned and make decisions about using GS1 DataBar
For manufacturers the impact of RSS differs from retailers and is specific to manufacturer type. For a consumer product where EAN/UPC works well and panel space for consumer communication is not an issue, EAN/UPC will continue to work well, but if these are issues then assessments must be completed and design plans made. For fresh food manufacturers, they should engage their GS1 MO to follow the progress or directly participate in the progress of the Fresh Foods ID WG at a global level. Finally, the industry needs to engage our solution provider community about their products to ensure the scanners, printer/scales, printers, bar code verifiers, and bar code design software packages can support RSS 2010.

30. Contact Details Greg Rowe GS1 DataBar Program Manager
GS1 BarCodes & Identification
P +1 (609) (US)
F (BE) E
Address
Avenue Louise, 326
BE 1050 Brussels, Belgium
GS1 BarCode Helpdesk E W