1. Propaganda Techniques

2. Bandwagon technique which attempts to make one feel alone if he/she
doesn’t go along

3. Bandwagon
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4. Glittering Generalities
sounds good, says nothing
("I want to make America better")

5. Glittering Generalities
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6. Plain Folks
attempt to connect with the “grass roots,” ordinary people by using "their" language and sounding like "them"

7. Plain Folks

8. Testimonial use of someone respected to speak
well on your behalf about your ideas and/or products

9. Testimonial
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10. Card Stacking to build a case with only favorable
evidence or part truths

11. Card Stacking
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12. Transfer
attempt to associate a positive
symbol with an idea

13. Transfer
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14. Name Calling
to label or associate one with
something negative

15. Name Calling
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16. Dehumanize the Enemy
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17. Dehumanize the Enemy
Portray the opposition as inhuman or as monsters/beasts
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18. Emotional Appeal – Women/Children
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19. Emotional Appeal -- Animals
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20. Patriotic Appeal -- Military
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21. Patriotic Appeal -- Symbols
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