2. Building to Scale Your Business
BN Marketing Creed
Building to Scale Your Business
SAVE TIME
Market to the bottom 80% of your customers without lifting a finger.
MAKE MONEY
Showcase your competitive advantage and advanced offerings to your most profitable relationships.
*80% Automated *15% On-Demand *5% Customized *100% Personalized

3. Marketing touches sent on your behalf.
What is automated?
Marketing touches sent on your behalf.
MARKETING CAMPAIGNS
Good to Go E-Blasts | 2x per month
Boundless Promo Community News | 1x per month
GROUPBUY CAMPAIGNS
Close-Out Offers powered by BrandForge
Cross-Company Group Buys powered by BrandForge

4. Variable print pieces fulfilled as you need them.
What is On-Demand?
Variable print pieces fulfilled as you need them.
PROGRAMS WITH PURPOSE
Sales and Marketing Kits built to help you move popular
end-user programs. We take care of the process and details,
your client simply picks the product.
DIRECT MAIL CAMPAIGNS
Professionally designed promotions.
Variably printed with your contact info, photo and client data.
Door Openers, Customer Appreciation Programs and more.

5. Leverage your professional team.
What is customized?
Leverage your professional team.
RFP’S FOR LARGE OPPORTUNITIES
Assistance with requirements definitions, content and
presentation.
PRESENTATION & MATERIALS FOR TOP CLIENTS
Strategy, Pitch, Proposal, Presentation assistance
for qualified clients and opportunities

6. Communication & Community
COMMUNITY GROUPS
NEWS
CONTACT INFORMATION

7. BN MARKETING 2008 Theme Q1 GREEN Q2 GOLF/SAFETY Q3 Office/Uniforms
Q4 HOLIDAY
Monthly Campaigns
(G2G)
New For 2008
Green Products
Recruiting
Golf
Safety
Close Outs
Calendars
Office Staples
Uniforms
Tradeshows
Holiday Gifts
Vertical Programs (Sitelet)
Golf/Safety
Holiday
On Demand Store
New for 08 Promo Kit
Green Promo Kit
Client Appreciation
Golf DM Kit
Safety DM Kit
Prospecting Kit
Office Staples DM kit
Uniforms DM kit
Holiday Concierge Kit
Tradeshow DM Kit

8. Good to Go E-Blast

9. Good to Go E-Blast

10. GROUPBUY OPPORTUNITIES

11. PROGRAMS WITH PURPOSE

12. ON-DEMAND DIRECT MAIL

13. Marketing Introduction Kit

14. BENEFITS OF MARKETING INTRO KIT
Informs clients of your move
Showcases your new contact information
Addresses the benefits of being Boundless for clients
Gets clients excited about your new services
Primes the pump for meetings

15. INTRO KIT PROCESS Prepare you client list (A,B,C format)
Choose your Marketing Intro Kit look
Approve proofs
Follow-up with your recipients

16. A,B,C Format
Boundless uses the A,B,C format to help determine the level of importance of your clients to your business.
Group A | Will receive product kit, postcard and
Suggested # of A clients : 25 of your top clients, or prospects
Group B | Will receive the postcard and the .
Suggested # of B clients : 100
Group C | Will receive only the .
Suggested # of clients: unlimited (great way to prospect)

17. PREPARING YOUR CLIENT LIST
Begin with your client list in Excel format
Separate clients into A, B, C groups based on importance to your business (see next slide)
Transfer groups to the Variable Data Upload Template
Verify that all appropriate fields are complete
Send the Variable Data Upload template, along with a headshot (size 150x150, 150 dpi or higher) to
You will receive a call to verify progress

18. Variable Data Upload Template
Begin by filling out the tab for Group A, then tab for Group B etc.
Enter your contact info beneath the green boxes
Enter clients complete info in the blue boxes
Verify that all fields are complete
Send completed list to to verify that the format is correct.

19. CHOOSE YOUR LOOK
Building Promotions Kit OR
Now Boundless Kit

20. Proofs
You will receive a PDF proof set of your Marketing Intro Kit via
Please respond to the as requested with APPROVED or NOT APPROVED
Please explain any necessary changes to the print coordinator
You will be informed when your kits have been shipped
If you have any questions, please

21. FREQUENTLY ASKED QUESTIONS