1. Nuance Power PDF & Adobe Acrobat: Competitive Reference Card June 2016
Adobe Business Profile
Why Nuance product wins against competing product
Private: founded in 1982 in Calif., USA
Size: 14,000 employees globally
CEO: Shantanu Narayen
Revenue: 4.7 Billion
Partners: DELL Marketing LP, PC Connection Inc.
Customers: IRS, Bombardier, JVC, Sony
Value / freedom of choice
Power PDF can save you as much as £274 (57%) over a 3 year Acrobat Pro DC subscription (with optional M&S included for Power PDF)
Volume licences include worldwide use and multi-language editions
Includes features that most businesses use, does not force buying special features that are valuable only for a few users
Ease of use
Easy to learn and works the way customers expect
Works with the same navigation experience you are used to in Microsoft Office
Optimised for use on 2-in-1 touch enabled laptops
Flexibility to customise
Quick Access Toolbar allows users to create shortcuts to the frequently used functions and position above or below the ribbon
The ability for custom panel arrangements. Integrations, rich options and assistants are a few of the ways a user can customise the interface for maximum efficiency and effect
Features for every business use
Power PDF has all the compelling features your business users need such as PDF publishing/creation, commenting, security, editing, conversion, searching, scanning, forms, file storage and many more
Adobe Strengths
Credited with introducing PDF in 1993 and is now an International Standard: ISO :2008
Worldwide presence
Longtime player in desktop publishing, creative design and PDF tools
Strong alliances with Microsoft and Apple
Adobe Weaknesses
Sales strategies against competitive product
Adobe has recently been involved in licence audits with its Acrobat customers
Company involved in class action suit in 2014 along with other software giants
2013 Adobe endured a major security breach
Better value
Power PDF can save you as much as £274 (57%) over a 3 year Acrobat Pro DC subscription (with optional M&S included for Power PDF)
Contrast to Adobe subscription model, Power PDF licences are owned in perpetuity
Better features and user experience
Power PDF has multiple advantages over Acrobat DC by way of superior usability, flexible security options, unique editing capabilities, unequaled conversion & scanning, and superior searching
Power PDF provides additional functionalities that Acrobat does not have, such as Microsoft RMS support, watched folder automation, and powerful utilities for PDF conversion and creation

2. Countering Acrobat Sales Tactics Acrobat Pricing & Licensing
What they say
How to respond
Cost management/ Leverage Investments
I understand that you are looking to better manage licensing costs of PDF software. Nuance Power PDF offers the most dynamic, mobile & easy to use PDF product at a fraction of the cost of Acrobat. Better yet, Power PDF will work perfectly in your existing hardware and software environment, which include your scanners and copiers, desktops and laptops, Microsoft Office, document management systems and Windows system.
Improve Productivity/User Experience
When I hear you say you’d like to improve the productivity of your users, I can see how that would produce positive outcomes for your business. Nuance Power PDF offers a ribbon style interface that makes tool locations obvious, resulting in fewer clicks to get work done. To improve the experience even further, we provide users with several customisation options to optimise the layout of panels and tools they frequently use.
Security & Compliance
I realise you are looking to maintain or improve the upmost security measures when considering the exchange of information that occurs with PDF. Nuance is committed to providing secure yet flexible measures of securing documents. Power PDF Advanced allows for securing documents using the local Microsoft Active Directory RMS services for files located both on the desktop or the company’s SharePoint system. It also provides clear and accessible security tools with industry standard capabilities for password protection, redaction and digital signing.
Conversions & Scanning
I recognise the challenge with converting paper documents and the negative impact it means for your business. Power PDF offers unequaled levels of accuracy from the leader in document conversion technology. Furthermore, you can leverage your Copier/MFP for the fastest, most effective way to turn paper into PDF files. You can even combine multiple actions in one step, such as scan and highlight, redact or cross out text.
Item
Price
Adobe Acrobat DC
Standard
£136 (1 year/user)
£408 (3 year)
Pro
£159 (1 year)
£477 (3 year)
Licensing
Subscription term-based licence
Nuance Power PDF
Item
Price
Nuance Power PDF Standard
£79.99/user
Nuance Power PDF Advanced
£139.99/user
£21 M&S/year, optional
Licensing
Perpetual licence
Software Maintenance and Support is optional

3. No Evernote and Google Drive
Capability
Nuance Power PDF
Adobe Acrobat DC
Compatibility
Compatible with Microsoft Windows 7, 8, 8.1, 10
Microsoft Windows 10 touch-enabled device support with “Touch Mode” option
No “touch mode” option
Supports Dropbox, Evernote, Box, Google Drive and Microsoft OneDrive cloud storage services
No Evernote and Google Drive
PDF Creation
Create PDF documents from any application that prints
One-click professional scanning with auto find-and-mark technology
Watched folder processing to automate routine PDF and TIFF creation tasks
Security
Add passwords with 128-bit and 256-bit AES secure encryption and permission controls to PDF files
View protected PDF and apply protection using Active Directory Rights Management Services (AD RMS)
Enable server side protection to be applied on PDF documents stored on SharePoint using AD RMS
Conversion
Convert PDF to Word and Excel
Convert Assistant desktop utility or similar
Convert a selected area of a page to Word, Excel, PowerPoint and WordPerfect using OCR
Auto-detects scanned (image) PDF files and offers to convert them to searchable PDFs
PDF Editing
Edit your PDF files like in a word processor using the Advanced Editor
Create table of contents from bookmarks