1. Investor Pitch Deck Template
A free resource from national entrepreneurship network

2. About Us
We are a global not-for-profit organization with operations in U.S., India, Pakistan, Malaysia and Indonesia.
Our aim is to create millions of jobs by helping entrepreneurs like you create and grow their companies.
We help entrepreneurs through:
Mentoring by successful entrepreneurs, CEOs and business owners
Assisting in raising funds and obtaining low-cost support services like business registrations, legal, IP, tax & accounting
Provide knowledge and net working opportunities through local meet-ups, workshops and webinars
Our equity fundraising service helps entrepreneurs to:
Prepare and refine their pitch in our Pitching Labs
Connect with angel investors and VCs
We do not take % equity or a commission for our services; All we want is to see you succeed and create lots of jobs.

3. Your Pitch Deck Is Designed To…
Start the conversation, and hook your target. Keep it casual, and don't try to close the deal in the first meeting.
The purpose of your first pitch is to get them to ask you for a second meeting.
You want to give enough information to grab their interest, but not too much as to overwhelm them or have your story
lose clarity & focus.
Your deck should be able to stand on its own, without your presentation.
Compelling decks are concise and tell the story within slides.

4. Common Deck Mistakes
Rushing into the pitch: VCs invest in people first and their ideas next. So, don’t rush into the pitch right away. Talk about your and your team and humanize your story. “I used to work at Microsoft and had this idea..” etc.
Information overload: Too many slides, too many product details, or too many financial details., Limit to slides / 20 minutes to present the slides.
Belittling or ignoring competitors (common mistake ‘we have no competitors’).
False/silly assumptions you can’t back up or don’t have data on
False confidence or arrogance.

5. Investor Pitch Deck Template

6. Investor Pitch Deck Outline
Elevator Pitch
Momentum, Traction, Expertise: Your key numbers
Problem & Your Solution: What need do you fill? Other solutions
DEMO
Market Opportunity: Define market size & your customer base
Product or Service: Your solution
Business Model: Key revenue streams
Market Approach & Strategy: How you grow your business
Team & Key Stakeholders : (Investors, Advisors)
Financials
Competition
Investment: Your ‘Ask’ for funding, Basic use of funds

7. Vision / Elevator Pitch
A quick one-liner summary that combines your vision/product and the mission of your company.
Keep it short, simple and memorable
Keep it broad and avoid getting into too many details
Avoid jargon (no ‘out-of-the-box’, ‘paradigm shift’, ‘synergy’ etc.)
Use terms that are easily understood by a layman, rather than filled with acronyms and industry terminology
Make it relatable… as in “We are X for Y”.
(“We are the Flipkart for Office Supplies”)
(“We are the Café Coffee Day of Natural Ice Creams”)
The most important slide.
Most VCs will have made the decision whether your startup is of interest or not, by the end of this slide.
For example: We solve [problem] by providing [advantage], to help [target] accomplish [target’s goal].

8. Traction
The purpose of this slide is to demonstrate that what you are offering is wanted by the market (‘Product Market Fit’).
Show your timeline, current status, milestones reached, and milestones soon to be achieved.
Growth metrics are key at early stage.
Highlight press, partnerships, accolades.
Customer success stories and/or testimonials.

9. Your (unique) Solution
The Problem
Define the real problem/need (current or emerging) you’re solving, and for who.
Your (unique) Solution
Describe how your solution makes your customers happy and does it better or different than anyone else.
Who else is already doing this, and how are they going about it and what are they not getting right or doing wrong?

10. Demo This is where you can demo your product or
show a prototype or a sample
or give a taste of what you are building

11. Market Opportunity Define Your Market: What business/space you are in.
How is this market evolving and what are the trends (e.g.. Growing 50% annually).
Total Market Size: How big is the market (e.g.. 10 billion, 50K crores etc.), Your place/niche.
Customers: Clearly define exactly who you serve, show that you really understand where your prospective
customers are from.

12. Product / Service
Tell the story of your customer and how customers use/value your product or service.
Images and visuals are better than lots of text: show don’t tell.
State clearly and quantify to the extent possible the three or four key benefits you provide, and who specifically realizes these benefits.

13. Revenue Model
Who is your primary customer & how do you make money & why you are going to be especially profitable.
What is the pricing / model.
What are the unit economics (how much profit per unit of your product/service).
Revenue and # of customers to date.
Show basic math on revenues and conversion rates.
Life-time value of an average Customer (How many months, how many rupees/dollars).
Show the top revenue source and then identify 2 other sources. Remember the rule. What will bring 80% of the revenues.

14. Marketing & Growth Strategy
How will your potential customers find you?
What are the most important and unique channels and methods you will use to find and win customers?
How much will cost you to get a customer (customer acquisition cost)?
How will you achieve your target growth rates?
How are you doing it differently than others in the space?

15. Team
Highlight key team members and their prior positions, successes, domain expertise.
Highlight relevant experience.
Which roles are the keys to success in your company/space?
Investors should be confident that there is a good credible core team (minimum viable team) that believe in the company and can execute.
Share how your team came together to create this startup. VCs want to know your team dynamics and if the team will stick together for the long term.

16. Forecast / Financials Include 3-5 years of financial projections.
Mention key & critical assumptions in your model of expenses, customer conversion, market penetration %
Highlight each of these yearly for at least 3 years:
Total Customers
Total Revenue
Total Expense
EBITDA
You need to communicate an overall picture of the economics of your business, the trends in the market segment, and an understanding of your business.

17. Competitive Advantage
Having competitors is a good thing. Have no competition is in fact a bad sign. Do not knowingly hide your competitors. Embrace competition and use it as a way to prove the market is hot.
Remember, competition is not necessarily others doing the exact way you are solving a particular problem. Competition is often disguised as other alternatives that your potenatial customers are currently using.
Provide an overview of existing players and competitors. You will come across as credibile by showing that you are aware of all the major competitors and have a strategy to compete with them.
What are your ‘unfair’ advantages over your competition? Is it some unique technology, patents, contacts, agreements in place? And how long can you sustain that advantage?
Target the bigger players in the market too. As much as no one wants to compete head-to-head with the Googles, Facebooks and Microsofts, it is almost worse if these guys have absolutely no interest in your space.

18. The Ask
State how much money you are raising, and with what general Terms: Equity, Debt, Convertible Note.
What milestones do you plan to reach with that money? (give a clear picture of where your startup will be after the money is raised)
What are the key areas that the money will be used for?
Sales & Marketing
New hires
Technology / Product or Service development
Capital expenses / equipment
Who are your existing & notable investors, if any?
Your Logo

19. Summary Summarize your pitch in about 3 bullets.
Your differentiation and unfair advantage over others
What your startup does and how it does it uniquely
The total market size of the problem you are solving

20. Thanks & Attribution We used many sources to compile this template.
Some of the sources we used are:
Crowdfunder Blog
Guy Kawasaki Blog on Business Plan
Garage Technology Ventures
For assistance with this template or general entrepreneur support queries, please contact