1. Media English
Advertisements

2. What are the 3 main types of ads we see in newspapers?
Classified Advertisements
Display Advertisements
Business Directory

3. Classified Advertisements

4. Display Advertisements

5. Business Directory

6. Today’s Lesson will focus on Display Advertisements.

7. Why is advertising important?
Advertising makes customers aware of what products are available.

8. Why is advertising important?
Advertising helps launch
a new product.

9. Why is advertising important?
Advertising helps create more demand for a product.

10. Why is advertising important?
Advertising helps increase sales.

11. Why is advertising important?
Advertising helps educate people.

12. Before deciding on a product, advertisers need to decide on a TARGET GROUP.

13. A target group may be a certain group of people or a certain lifestyle.

14. A certain group of people may include, for example:
parents
children
businesspeople
housewives
students
teenagers
athletes
women

15. A certain lifestyle may include, for example:
sporty
adventurous
rich
techy
scholarly
fashionable
carefree
on-the-go

16. You will see a list of products.
Write each product under the group of people you think would most likely buy it.
You can use each item only once.

17. make-up
frying pan
toy car
4-color pen
briefcase
running shoes
video game
minivan
planner
stopwatch
high heels
cleanser
dictionary
car seat
bicycle
concert tickets

18. parents: mini van, car seat
children: toy car, bicycle
businesspeople: briefcase, planner
housewives: frying pan, cleanser

19. students: 4-color pen, dictionary
teenagers: video game, concert tickets
athletes: running shoes, stopwatch
women: make-up, high heels

20. You will see a list of products.
Write each product under the lifestyle you think would most likely buy it.
You can use each item only once.

21. Gucci jeans iPhone Puma sneakers travel pillow pajamas Mercedes-Benz
documentary DVD
pajamas
Mercedes-Benz
rock climbing gear
science book
world atlas
gold watch
tent
Spring wardrobe
Samsung S5
hoodie
flip flops

22. sporty: Puma sneakers, hoodie
adventurous: rock climbing gear, tent
rich: Mercedes-Benz, gold watch
techy: iPhone, Samsung S5

23. scholarly: documentary DVD, science book
fashionable: Gucci jeans, Spring wardrobe
carefree: pajamas, flip flops
on-the-go: travel pillow, world atlas

24. You will see some pictures.
Write a product you think the person might buy.
Write why you think so.
You may do this alone or with a friend.

25. Example:
I think he might buy a briefcase because he looks like a businessman.

32. When making an advertisement, think about:
target group
graphics
brand name
characters
copy
story
motivation

33. Making an Advertisement
You will make an ad in groups of two.
Think of your target group.
Think of what kind of product you’d like to advertise.
It cannot be an existing product.

34. Making an Advertisement
Think of a name for your product.
Think of what colors, words, or other features you’d like to put in your ad.

35. FRZR SOX

36. Making an Advertisement
Make your ad on PPT.
it to me by Monday, November 17.
Download the PPT “My Ad Info” and it together with your ad.