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AGENCY NAME TAGLINE ABOUT US, MEN & THE CATEGORY YOU’RE SEEING
CLIENT OPPORTUNTIES
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AGENCY NAME TAGLINE ABOUT US, MEN & THE CATEGORY YOU’RE SEEING
CLIENT OPPORTUNTIES
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WE WIN OUR AUDIENCE’S ATTENTION THROUGH CONTENT THAT SPEAK TO THEIR INTERESTS
ENTERTAINMENT LIFE & STYLE GAMING 3
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THE GORILLA NATION PORTFOLIO
Gorilla Nation reaches over 18.2MM of A1849/ and 10.4MM of M1849 The Gorilla Nation Advantage: 24.5 MM Unique Visitors We are a publisher first with authors and editors who are creating engaging content that our audience is truly passionate about. We provide creative, innovative paths into those passion points. 4
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NATIVE EDITORIAL Crave will position ________ as the must-see movie of the Summer with our Millennial audience by creating a contextually germane messaging environment. This content will position the movie as ________ and will create a powerful ”one-two” punch between editorial and media. ________ will have media “ownership” of the editorial content across Crave’s lifestyle O&O sites saturating fans with the brand campaign. Thought Starters May Include: ________ …And More 6
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TECH SPIN Crave will partner with ________ to create GIF-driven reviews of new tech products and trends to promote the launch / release of ________ . Partnership Elements: Native editorial 100% SOV of all ad units on Crave Logo integration on top of each article/video Promotion via Crave homepage, cobranded units, and social media channels
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LAUNCH HUB Launch Hub is a content hub on Crave’s gaming site, GameRevolution that contains news, features and guides for the hottest video games. To promote the launch of ________ , Crave and GameRevolution will team up with ________ , to tell fans all that they need to know around this much-anticipated release. Partnership Elements: Native editorial 100% SOV of all ad units on GameRevolution Logo integration on top of each article/video Promotion via Crave homepage, cobranded units, and social media channels
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ORIGINS AND EVOLUTIONS
Origins and Evolutions explores various iterations and fictional histories of characters in movies, TV shows, games, comics and more. In this iteration of Origins, Crave and ComingSoon will partner with ________ to take a deep dive into the fictional histories of characters in ________ to promote the launch of ________ . Partnership Elements: Native editorial 100% SOV of all ad units on ComingSoon Logo integration on top of each article/video Promotion via Crave homepage, cobranded units, and social media channels
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THIS WEEK ON BLU-RAY, DVD AND DIGITAL
This Week on Blu-Ray, DVD and Digital, is a custom slideshow that is released every Tuesday on the latest and greatest in the entertainment world. For ________ , Crave and ComingSoon will include images of ________ to get fans excited for the release of ________ . Partnership Elements: Native editorial 100% SOV of all ad units on ComingSoon Logo integration on top of each article/video Promotion via Crave homepage, cobranded units, and social media channels
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STORYTELLING SERIES Wall to Wall
Art-centric, video-centric, Crave’s enormously popular Wall To Wall feature is a visually rich execution that showcases diverse artists and the slick skills of their craft. Inspired An original documentary series that features young creators and their sources of inspiration across music, sports, technology, and style.
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CRAVE GAMING +20.3MM Avg. Monthly Uniques 9.8 Minutes per Visitor
10 Avg. Views per Visitor 12 Avg. Pages per Visitor Purchaser: 244 Household income of $100K+ 185 Are brand loyal 246 A brand name is indication of quality for them Amplifier: 212 Visit SM sites to read topic opinions 219 Visit SM sites to share content 192 Posts to SM sites daily 197 Posts to SM sites to make a recommendation or suggestion Influencer: 228 Considers themselves trendsetters or influential 218 First amongst friends to try the latest products Source: ComScore Multiplatform Key Measures, Media: Craveonline.com, Total Audience, Q / Plan Metrix, Media: Craveonline (P), M18-34, Q1
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HARDCORE GAMERS Audience: M18-24 271 221 292 181 181 271 221 292 181
First among friends to own, buy, use the latest in video games 221 Spent 20+ hours per week playing video games 292 Frequently advise others on video games 181 Own a Playstation game console 181 Own an Xbox gaming console 271 Searched online information on web-enabled game consoles 221 Spent $200+ on video games in the last 6 months 292 Play Adventure video games 181 Play shooter video games 13 Source: ComScore Multiplatform Key Measures, Media: Craveonline.com, Total Audience, Q / Plan Metrix, Media: Craveonline (P), M18-34, Q1
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Crave forges its own path, inspiring the Millennial man's discovery of culture, style, and music beyond the usual fare. Always fresh, always original, you won't find repurposed, reposted, aggregated content on Crave.com 1.8MM Crave Audience Comp Index: Spent $500+ on Men’s Adult Clothing in the last 6 Months 237 3.5MM Life+Style Portfolio 14 Source: ComScore Multiplatform Key Measures, Media: Craveonline.com, Total Audience, Q / Plan Metrix, Media: Craveonline (P), M18-34, Q1
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The must-buy destination to reach active entertainment seekers.
Movie execs know ComingSoon is an integral part of the entertainment fan's day-to-day one of the many reasons ComingSoon is found organically on the back of DVD jackets, trailers and movie posters 2MM Audience 4.2MM Entertainment Social Media Reach 4.3MM Entertainment Portfolio 15 Source: ComScore Multiplatform Key Measures, Media: Craveonline.com, Total Audience, Q / Plan Metrix, Media: Craveonline (P), M18-34, Q1
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Game Revolution is one of the most influential portfolios for console gamers and the most comprehensive across the enthusiast spectrum—from casual to hardcore gamers. The largest independent source of video game information, reviews, cheats, screenshots, and more for the Xbox, PlayStation, Nintendo, PC gaming and more. 6.5MM Game Portfolio Comp Index: Spent $200+ on Video Games 302 16 Source: ComScore Multiplatform Key Measures, Media: Craveonline.com, Total Audience, Q / Plan Metrix, Media: Craveonline (P), M18-34, Q1
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