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View this 2 minute intro video. Take notes on the C-Note paper

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1 View this 2 minute intro video. Take notes on the C-Note paper
View this 2 minute intro video. Take notes on the C-Note paper. You will take more notes as you view the rest of the slides. MInd Over Media -- USHMM

2 What is Propaganda?   Propaganda is biased information spread to shape public opinion and behavior.

3 The POWER of propaganda depends on--
Message Technique Environment Means of communication Audience receptivity

4 Mind Over Media United States Holocaust Memorial Museum
Interpreting Propaganda First: click on the hyperlink above and Read the information on this page and complete questions 5 through 7 on your worksheet. Next: Use the drop down menu and click on BROWSE to complete Section 2: Propaganda and Its Techniques (questions 8-15)

5 Mind Over Media: Analyzing Contemporary Propaganda
Propaganda Is All Around Us short video. Use the link above for Lesson 3

6 ON YOUR OWN Homework: Be aware of propaganda techniques in media around YOU daily.
Watch television, ads in print– newspaper & magazines, read the editorial pages in the newspaper or magazines, take a photo of a billboard you pass every day, or surprise me with your awareness. Fill out the Advertisement Analysis worksheet.

7 Completed worksheets are due end of class – A day class: Wednesday, May 4 B day classes: Thursday, May 5

8 Propaganda Techniques
Refer to your anchor chart for details on each of these.

9 Propaganda Techniques
Techniques used to persuade people to: do something (or NOT do something) buy a certain product think a certain way join a specific cause vote for a specific party or candidate

10 Ethos Ethical Appeal Uses people we respect. Testimonial Technique

11 Pathos Uses Emotional Appeals
Tries to get you to feel sorry for their cause.

12 Logos Using Logical Appeals to affect your reasoning.
Uses facts, statistics and quotes.

13 Testimonial Using the testimony of someone to persuade you to act or think or do the same way as they do. Uses a famous person or famous character.

14 Testimonial Using quotes and statements from a person considered to be an expert on the topic. NASCAR Driver Dale Earnhardt Jr. in Nationwide Insurance Commercial

15 Emotional Appeal Emotional appeal uses details to create an emotional response from the reader. PETA commercials (abused animals) Give to the Red Cross Commercials

16 Bandwagon If everyone is doing it, then you should too.

17 Euphemism a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing. Examples: “Passed away” instead of “died” “Lay-offs” instead of “firing”

18 Name Calling Using negative remarks to create a bad feeling about something. Example: presidential campaign commercials

19 Fear Warning people that disaster will result if they do not follow a particular course of action. Playing on people’s fears to get what they want.

20 Plain Folks Opposite of Snob Appeal
Practical product for ordinary. Ordinary people are used in the ad. Like a good neighbor…

21 Snob Appeal Aims to flatter
Makes assumption/ insinuation that this product/idea is better than others… Thus, those that use the product are too. Fancy car commercials such as the new Cadillac.

22 Logical Fallacies Fallacies are common errors in reasoning that will undermine the logic of your argument. A problem with the argument’s logic.

23 Patriotism Purchase will display love of country.
Person will financially help the country. Often will have an American Flag shown or Made in the USA. Built Ford Tough….

24 Transfer Positive feelings/desires are connected to a product. We connect with the product in some way. Love/ Popularity Fame Wealth Power

25 Glittering Generalization
Weasel words/ or vague words used. “Glittering” because it’s falsely attractive Words have Positive Connotations Examples: NEW, IMPROVED, BETTER, f or the common good, peace, love, glory, freedom, honor

26 Card Stacking Only presents information that is positive to an idea or proposal and omitting information contrary to it. Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. In this ad, taking this medication for long periods of time is dangerous to your body.

27 Repetition Repeating a word or phrase
Example: I have a dream, I have a dream...

28 Rhetorical Question Use a question to get the audience’s attention.
Got Milk?

29 Rewards Offering toys, gimmicks, rebates, etc. if you buy the product.

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