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Better Planning Network Presentation
Corinne Fisher Convenor, Better Planning Network
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First things first: be clear on what you want to achieve
It is vital that the aim of your campaign is clear as this will influence what strategies you prioritise. 3 pronged approach: community awareness, media exposure, political pressure
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Building an email database
Why? How? The importance of collaboration across groups and networks
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Who are the key decision-makers?
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Petitions Aim? Online or hard copy? The importance of promotion
Is it effective? What resources are required? Yes but what next?
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Letters to pollies Aim? Online or hard copy? The importance of promotion Is it effective? What resources are required? What about phone calls?
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Phone trees Aim? Is it effective? What resources are required?
When to use?
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Street stalls and letterboxing
Aim? Is it effective? What resources are required? When to use?
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Letters to media Aim? Is it effective? What resources are required?
When to use?
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Factors to consider when deciding on strategies
Aim of campaign- be clear Resources available (people, time, money) What strategy will have biggest impact for smallest investment? (prioritise) Review your plan regularly
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