1. PROJECT LEAD INTRODUCING LEAD FOR GREAT SCHOOLS
LEAD FOR A GREAT NATION

2. “You are not stuck where you are unless you decide to be. ” ~Wayne W
“You are not stuck where you are unless you decide to be.” ~Wayne W. Dyer   “Never be bullied into silence. Never allow yourself to be made a victim. Accept no one's definition of your life, but define yourself.” ~Harvey Fierstein
“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.” ~Norman Vincent Peale

3. A NATIONAL SUPERINTENDENTS GRASSROOTS CAMPAIGN
A UNITED EFFORT TO GET THE GOOD WORD OUT ONE COMMUNITY AT A TIME “The key to reversing negative stereotypes is to contradict them, in direct interactions between people, in the media, and through education." ~Heidi Burgess

4. PROJECT LEAD IS NOT
A political campaign Intended to favor or oppose candidates for political office or to promote or oppose political positions

5. THE
GOAL
Lead the way to organized, rational, well-founded, sustainable and effective long-range policy development

6. Shift superintendents from reactive to proactive
THE
OBJECTIVES
Strengthen public confidence
in our nation’s schools
Shift superintendents from reactive to proactive

7. THE OBJECTIVES (CONTINUED)
Promote superintendents as key leaders in American education
Establish pivotal roles for superintendents in state and national decision-making

8. STRATEGY Respond to criticisms with facts;
portray confidence in who we are;
be amenable and accessible;
emphasize policy over funding; and
stay both persistent and resolved.

9. Regularly publicize their districts’ achievements
THE ROLE OF
SUPERINTENDENTS
Broadly disseminate the
realities of U.S. education
Regularly publicize their districts’ achievements

10. Emphasize the need to distinguish rhetoric from reality
THE ROLE OF
SUPERINTENDENTS
(Continued)
Encourage stakeholders
to resist group-think
and question conclusions
Emphasize the need to distinguish rhetoric from reality

11. understanding of the job of district superintendent
THE ROLE OF
SUPERINTENDENTS
(Continued)
Develop a public
understanding of the job of district superintendent
Actively support efforts to involve superintendents in state and national policy decisions

12. Generate participation
THE ROLE OF NASS
Provide tools and resources for superintendents
Generate participation
Publicize, support, and coordinate efforts

13. Samples of convenient tools available now
TIPS: STRATEGIES FOR COMMUNICATING
WITH LEGISLATORS
FACTS: NOTABLE ACHIEVEMENTS
IN U.S. SCHOOLS
A POWERPOINT: AMERICA’S EXPECTATIONS OF ITS SCHOOLS
A DISTRICT PLAN: HOW TO ENGAGE DISTRICT STAKEHOLDERS
MUCH MORE!

14. GENERATE AWARENESS AND INVOLVEMENT
~ NEXT STEPS
GENERATE AWARENESS AND INVOLVEMENT
IDENTIFY SUPPORTERS
AND ESTABLISH NETWORK(S)
RECOGNIZE AND CELEBRATE SUCCESSES
BUILD ON ACHIEVEMENTS
TO REACH OUR GOAL

15. ADVICE FOR GAINING MOMENTUM STRATEGIES ADDITIONS TO OUR RESOURCES
~ YOUR INPUT
ADVICE FOR GAINING MOMENTUM
STRATEGIES
ADDITIONS TO OUR RESOURCES
SUGGESTIONS AND COMMENTS

16. LET’S DO IT FOR KIDS Superintendent A. Katrise Perera and student
Isle of Wight County Schools
Smithfield, Virginia

17. TOGETHER WE CAN MAKE A DIFFERENCE PLEASE JOIN US TODAY! GO TO www.nass.us/