1. Charity communications pack
The New 12-sided £1 Coin
Charity communications pack
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New 12-sided £1 Coin

2. Introduction …………………………………………………………………………………………......
HM Treasury and The Royal Mint would like to thank you for your interest in communicating about the introduction of the new £1 coin.
This document is a charity communications toolkit to provide you and your communications team with the information about the launch of the new £1 coin that you might need during the transition period.
For the most up to date information please visit -
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New 12-sided £1 Coin

3. What are the key dates? ……………………………………………………………………………………………......
28 March – The new £1 coin is introduced into circulation.
28 March to 15 October – The co-circulation period where both coins will be in circulation. We will be encouraging the public to spend their round £1 coins or to deposit them at their banks.
15 October – At midnight, the old round pound will no longer be legal tender. The old round £1 coins can be exchanged at customers banks and Post Offices.
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New 12-sided £1 Coin

4. Why is the £1 coin being replaced?
The current £1 coin is being replaced for the first time in over thirty years because of its vulnerability to sophisticated counterfeiters.
We are introducing a new, highly secure coin on 28 March 2017 to reduce the costs of counterfeits to businesses and the taxpayer.
1 in 30 £1 coins in circulation are counterfeit
45 million counterfeit £1 coins are currently in circulation
2 million counterfeits are removed from circulation every year.
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New 12-sided £1 Coin

5. What are the opportunities for charities?
HM Treasury and The Royal Mint are currently working with the sector to highlight the fundraising opportunities that the return of the old round pounds presents to charities.
You Gov data has highlighted around 5% of the public will look to donate their saved coins to charity.
#PoundforPound hashtag to be used on social media to encourage donations of old pounds upon receiving the new one.
The new pound coin press team will be looking to highlight innovative new - £1 coin related fundraising case studies and support with social and media work.
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New 12-sided £1 Coin

6. Available imagery
There is a bank of imagery and further information saved here and this site will be updated regularly with new content –
(Please copy and paste this link into your browser and do not hyperlink)

8. Social media ……………………………………………………………………………………………......
HM Treasury and The Royal Mint social channels have already been active in promoting the introduction of the new £1 coin. Please do feel free to share these posts or create your own.
The hashtag for launch being used is #newpoundcoin and we have produced images and GIFS that can be used. They can be downloaded here or can be seen on our social channels.
(Please copy and paste this link into your browser and do not hyperlink)
haring
The Royal Mint
Facebook:
Twitter:
Instagram:
HMT
Facebook:
Twitter:
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New 12-sided £1 Coin

9. Social media ……………………………………………………………………………………………......
Please see below some example posts.
It’s here! The #newpoundcoin is launched today . Donate your old £1 coins to (INSERT CHARITY) #PoundforPound
Happy launch day #newpoundcoin – the new 12-sided £1 is officially out! Have you seen one?
The #newpoundcoin is now here. Time to donate your old round pounds #PoundforPound
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New 12-sided £1 Coin

10. Other resources and assets
There will be a national press release issued by HM Treasury for the 28th March. To view it on the day visit
For the most up to date information, FAQ’s and business resources please visit -
HM Treasury and The Royal Mint has a bank of photography, GIFs, and social assets that you can use on your social channels. They can be downloaded here:
haring
(Please copy and paste this link into your browser and do not hyperlink)
For photography, films and further assets please visit:
sharing
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New 12-sided £1 Coin

11. Approved content For newsletters/releases/internal comms
Please use our approved copy:
The Royal Mint is currently producing 1.5 billion new £1 coins at a rate of up to 2,000 each minute and a staggering three million in total every day.
As some of the new coins will be made from the old round £1 coins, the UK public are being encouraged to spend, return or donate their old £1 coins so that they can be melted down and reused to make the new coins.
The Gift Aid Small Donations Scheme is being introduced on 6 April and will allow a Gift Aid style top-up payment for cash donations in situations where it would be difficult to get a Gift Aid declaration from a donor – for example in a High Street collecting tin. The total amount of donations charities can claim a top-up payment on each year, is increasing from £5,000 to £8,000 in April 2017.
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New 12-sided £1 Coin

12. Facts and stats ……………………………………………………………………………………………......
There are around 300 million £1 coins in savings jars in the UK
Some of the round £1 coins returned by the public will be melted down and reused to make the new £1 coin.
The Royal Mint will make over 1.5 billion of the new £1 coins.
The Royal Mint has produced over 2.2 billion round pound coins since 1983 – that’s the same weight as nearly 6,000 elephants.
If you put all the new £1 coins side by side, there would be enough to go from the UK to New Zealand and back.
Each days production of new £1 coins would be taller than Mount Everest if they were stacked on top of each other.
The Royal Mint began production of the new £1 coin in 2016 so you will find new £1 coins with both the 2016 and 2017 date.
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New 12-sided £1 Coin

13. If you need assistance downloading assets, have any questions or need to contact a member of the new £1 coin media team, please or call and ask to speak to a member of the £1 coin team.
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New 12-sided £1 Coin

14. Thank you ……………………………………………………………………………………………......
New 12-sided £1 Coin