1. Leeway Media for ILEA-NCC, 2016
Your Story, Your Brand
Leeway Media for ILEA-NCC, 2016

2. Stories Connect
“Story is your ultimate currency. You are trading on your story. This is why people buy your message, or buy your product, or even hire you to do a job.”
-Michael Margolis, Get Storied

3. The importance of Stories

4. A GOOD STORY MUST HAVE
AUTHENTIC DETAILS

5. A GOOD STORY MUST HAVE...
INSANE HONESTY

6. CONFLICT, STRUGGLE, TRANSFORMATION
A GOOD STORY MUST HAVE
CONFLICT, STRUGGLE, TRANSFORMATION

7. Brand Story example
Liz shares her story not on her website but through Techsytalk & outreach...everyone she meets.

8. Your brand story includes….
What motivates your team to wake up and come to work everyday
How you came to this industry/job/company
What types of customers find value in working with your ... and why

9. Brand Story example

10. Brand Story: Colson Griffith Photography

11. Brand story: Colson Griffith Photography

12. Brand Story: SF Candy Bar

13. Brand Story: SF Candy Bar
Goal: to start her own line of candy. To do that she needs to be the go-to candy gal. How do you do that?
Become a resource. Blog outdated. Other ways to share info? Video blog. Link social accounts. Let customers be your ambassadors.

14. Brainstorming your brand story
What problem do you solve?
Why is doing this kind of work important to you?
When did you first realize you wanted to this?
Five “power words” that describe those things. How do you bring those five words to life? Hone in on each of the five words, draw out what the mean, how are you going to achieve each one within the story of your brand

15. THE IMPORTANCE OF THE STORY
“It’s important to have a story that people can understand and connect with. Especially with newer brands, people care and expect that the brand is coming into existence for a good reason – to solve a problem, to change how we do things, to meet a specific need – and the story is central to communicating the brand’s purpose.”
-Jennifer Eggers, Brand Marketer

16. That’s all...for now.
Leeway Media