1. Strategic Trends

2. Current Trend for Fast Food
Developments
Price
Products Options
Buying Online
24/7 Stores
Store Numbers
Promotion
Health Awareness
Sanitation
Delivery
Value-Added Services

3. Strengths / Weaknesses Addressed Opportunities / Threats Addressed
Strategies
Strategies
Strengths / Weaknesses Addressed
Opportunities / Threats Addressed
1. McDonald’s “Made-For-You”
Strengths:
1. Quickest Serving Time Among Other Food Industry
2. Flexibility on Preparing Food Time
Opportunity: Adaptation on Products and Services to Culture and Tradition
Threat: High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands
2. Freebies and Budget Meals (All Brands)
1. Customization of Meal Servings Tailor-Fit to Consumers’ Appetite
2. Cost Saving / Systematic Food Preparation
Weakness: Limited Menu Offered to Consumers
Opportunity: Continuous Products and Service Expansion
3. Healthy Meal Offerings
Weakness: Known to Serve Unhealthy Meals
Threats:
1. High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands
2. Consumers Look for a Healthier Lifestyle