1. CDA Presentations Muratec America, Inc. October 15, 2014

2. Industrial Color Label Printer Review

3. Muratec America, Inc.
State of the Union- BTA Dealers.
Business printing and copying clicks are flat to declining.
Our industry peaked in 2010.
Difficult to grow organically in a mature market.
To grow BTA Dealers have to:
Purchase dealers.
Expand into new markets.
Started new services.
Develop new niche printing markets (3D).

4. Digital Label Creation System LABELROBO LCX1000 Product Configuration
MAI Sales and Marketing Presentation
Digital Label Creation System LABELROBO LCX1000 Product Configuration

5. WORLDWIDE & U.S. PRESSURE SENSITIVE LABEL MARKETS

7. Color Label Business Model
“PRODUCE FOR A NICKEL – SELL FOR A QUARTER”
THE OPPORTUNITY
􀁎 Short run digital label runs of 5,000 & less
􀁎 5,000 labels & less are the ideal sweet spot for digital
􀁎 Expand your business by addressing this un-serviced market
􀁎 Differentiate with VDP (variable data printing)
􀁎 Group jobs for maximum productivity
􀁎 Offer an almost limitless amount of label shapes
􀁎 No dies required
􀁎 Print on a wide variety of substrates

10. BTA Color Label Printer Strategy
Market Segmentation:
Low-end-Retail (Mail-Package Label).
Zebra
Wasp
Brother
Epson
Mid-Range
Primera
Isys
Oki
High-end
ICON
Indigo

11. BTA Color Label Printer Strategy
Muratec Strategy
Current vendors are selling to Label Converter Printers.
Printer Vendors do not require on-site service and support.
Most labels are made with analog Flexo-Print technology.
Ink Jet Printer is used, however, LED color now available.
Like Heidelberg Printers, short run variable printing is expensive and difficult.
Currently, End-Users are not targeted.
Most competitors in this space do not offer onsite maintenance, CPL and training .
End-user require similar support on these units as they do on copiers.

12. BTA Color Label Printer Strategy
Muratec Strategy- Market Realities
MSRP on these units around $50,000. (Print-finishing)
Expect to supplies but also label media, cutters and other consumables.
Only 20%-25% of your customers will need these units.
Expect users to print 5,000-30,000 labels a month.
Expect high profits in both supplies and service.

13. The End
Thank you
Questions?