1. RUNNING AN EFFECTIVE FUND RAISING CAMPAIGN

2. OBJECTIVES
How to know the different ways to fundraise for your local group or cause
How to create fundraising opportunities that promote your local group as well as encourage volunteer engagement and empowerment
How to identify potential donors in your area and have the confidence to approach them for funds
How to ensure that donors feel recognized and rewarded so they donate time and again
How to know various sources of funding available – e.g., VegFund, Pollination Project, Crowd Funding etc.
Know how to apply for CSR (Corporate Social Responsibility) funding for animal projects
Know where to learn more on the subject
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

3. NINE STEPS FOR AN EFFECTIVE CAMPAIGN
Identify your issues
Set your goals
Become an Expert
Create a resource pool
Know your opponents
Plan for success
Develop campaign tactics
Work the media
Evaluate
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

4. IDENTIFY YOUR ISSUES What is the cause that is important to you?
What is the difference you intend to make?
What is your community?
How could that community be changed for the better?
Where might a campaign make the biggest difference?
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

5. SET YOUR GOALS Set out your goal in a manifesto
State in detail the issue, goal and the changes to be made.
Think about what you want and in what way your community will be improved
Actions needed to achieve your goal
Who do you need to influence to make the change?
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

6. BECOME AN EXPERT Build a Knowledge Bank
Collect detailed information - facts, figures & case studies.
What do you need to know?
What do you know already?
Where can you find more information?
How will you record what you find out?
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

7. CREATE A RESOURCE POOL Collect support & resources
Who can offer you advice and/or resources?
Is anyone already campaigning on the same issue?
Who will agree with your point of view?
Get to know your allies and advocates
Secure resources and give your campaign more impact
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

8. KNOW YOUR OPPONENTS Understand your potential opponents & obstacles
Know who is likely to oppose you
What reasons do they have for opposing you?
What arguments do you think they might use?
What arguments can you use against them?
Think about obstacles you might face and how to overcome them
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

9. PLAN FOR SUCCESS Become a Team Plan your campaign
What needs to be done?
Who needs to do it?
What is your deadline?
What resources will you need?
Can your allies & advocates help?
Is there a budget or should it be arranged?
Plan your campaign
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

10. DEVELOP CAMPAIGN TACTICS
Fetch a creative idea for your campaign
Write a poem/play
Make badges/create campaign art
Discuss ideas with your team and take different approaches to make the campaign successful
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

11. WORK THE MEDIA Use the media to promote your campaign tactics
What is happening and how does it fit your campaign
What is your campaign about?
Why is this important?
Who is running the event?
When and where?
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

12. EVALUATE Evaluate the execution of the campaign
Think about what others have thought of your campaign
Have a performance-campaign assessment
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

13. VARIOUS SOURCES OF FUNDING
VegFund
The Pollination Project (TPP)
Crowd Funding (
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

14. CSR-CORPORATE SOCIAL RESPONSIBILITY
What is CSR?
A concept whereby companies integrate social & environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. European Union
The business contribution to our sustainable development goals; essentially how business takes account of its economical, social & environmental impacts in the way it operates maximizing the benefits & minimizing the downsides. UK
The way company achieves a balance or integration of economic, social & environmental imperatives, while at the same time addressing shareholders& stakeholder expectations. Canada
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

15. India is the first country in the world to have a CSR Act
CSR LAW IN INDIA
India is the first country in the world to have a CSR Act
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

16. BODIES ASSOCIATED WITH CSR WORK WITH DIFFERENT APPROACHES
Social Sector
Not for Profit (NGOs, Govt. agencies, UN agencies, etc.)
Social Business (Co-operative model, inclusive development model, etc.)
For Profit (Low end services/products and packaging, Pvt-Public partnership)
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

17. CSR & STRATEGY General myths surrounding CSR work
CSR is a form of Charity Work
CSR is Not for Small Businesses
CSR is Complicated & Technical
CSR is too Expensive
CSR is a Market Gimmick
CSR is about Hiding Negative Impacts
CSR is a Separate Corporate Initiative
CSR is about Communicating Goodwill
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

18. TARGETING AND TAPPING THE RIGHT COMPANY
Many Companies are doing CSR. Most important is targeting and tapping the right company for a successful attempt for fund raising.
Target LOCAL COMPANIES
Hence it is important to know what is strategic CSR.
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

19. CSR AND STRATEGY There are two Aspects of CSR:
Responsive CSR (Good citizenship/mitigate harm from value chain activities)
Strategic CSR (Improves competitive context, benefit society while reinforcing strategy)
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

20. CSR & NGO CHALLENGES
NGO with last 3 years’ accounts in a presentable format
NGO objective aligned with Companies CSR Objective
NGO work areas with effective and measurable actions
NGO to stop equating CSR with corporate philanthropy
NGO to plan need based activities & 3 year CSR budget
NGO to take a holistic view of the impacts on business
NGO to develop a program with larger social impact
NGO to feel empower to on the operational responsibility
NGO to ensure readiness social audit & CSR reporting
NGO to support publishing CSR case studies
NGO to support for required preparation in CSR Awards
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

21. GOLDEN RULES OF CAMPAIGNING
Be organized
Be focused
Respect others’ right to an opinion
Be creative
Be enthusiastic
HAS is recognized by Animal Welfare Board of India under Ministry of Environment & Forests

22. Thank You!