1. A.M. Mustehsan E Commerce: Chapter-1

2. web to web 2.0 ; another evolution
e-commerce, internet, set of applications and social media brought together the evolution of web usually called web 2.0;
The Applications and Technologies allowed the users to:
Create and share content, preferences, bookmarks, and online personas, participate in virtual lives, build online communities
Examples
YouTube, Photobucket, Flickr, Google, iPhone, MySpace, Facebook, LinkedIn, Second Life, Wikipedia

3. A.M. Mustehsan
The Internet and the evolution of corporate computing gives birth to e-commerce

4. Why Study E-commerce?
E-commerce technology is different, more powerful than previous technologies
E-commerce bringing fundamental changes to commerce. Introduce new buzz words:
Marketplace: a physical place where you go for business transection.
Marketspace: marketplace extended beyond traditional boundaries; removed from temporal and geographic limitations.
Information asymmetry: any disparity in relevant market information among parties in a transection.

5. Types of E-commerce Classified by Market Relationship
Business-to-Consumer (B2C)
e-commerce online businesses attempt to reach individual consumers.
Business-to-Business (B2B)
e-commerce online businesses selling to other businesses
Consumer-to-Consumer (C2C)
e-commerce consumers selling to other consumers

6. Types of E-commerce Classified by Technology used Peer-to-Peer (P2P)
e-commerce use of peer-to-peer technology, which enables Internet users to share files and computer resources directly without having to go through a central Web server, (example sharing videos through Torrents)
Mobile commerce (M-commerce)
m-commerce use of wireless digital devices to enable transactions on the Web

7. Understanding E-commerce: Organizing Themes
Technology:
Development and mastery of digital computing and communications technology
Business:
New technologies present businesses with new ways of organizing production and transacting business
Society:
Intellectual property, individual privacy, public welfare policy

8. Academic Disciplines Concern with e-commerce
Technical approach
Computer science
Development of computer Hardware, software, and Tele-communication systems, standard of encryption and database design.
Management science
Mathematical model of business processes, optimization of processes, opportunity to exploited Internet technology

9. Academic Disciplines Concern with e-commerce
Behavioral approach
Information systems
Data mining, Search engine design and AI.
Economics
Consumer behavior, pricing, and features of ecommerce market.
Marketing
Brand development and extension, consumer behavior on web sites, using web technology target different segment consumer groups
Management
Entrepreneurial behavior and challenges faced by young firms.
Finance/accounting
Valuation and accounting practices.
Sociology/ psychology Internet usage, the role social inequalities, use of web as a social network and group communications.

10. Points of Discussions.
What techniques of privacy invasion are prevailing through social media?
How do you protect your privacy on the Web?
Is e-commerce any different than traditional markets with respect to privacy? Don’t merchants always want to know their customer?
What impact has created by OLX in our society? What type of risk is involved?
Why do you think investors today would be interested in investing in or purchasing e-commerce companies? Would you invest in an e-commerce company today?
T1-Lecture-2 CSC330 E Commerce Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc