1. Capturing Student Intent to Enhance Institutional Effectiveness
Kirk Kelly, Vice Chancellor Information Technology
Dr. Sylvia Lee, President Community Campus

2. Student Intent Process at PCC
Developed by staff and administrators district-wide
First launched in 2007
Updated for Fall 2009 registration
Collects data for all students the first time they register in each semester

6. Select Reason for Attending PCC
Pursuing a PCC degree or certificate
Taking courses for transfer to a 4 year college/university
Taking courses for personal interest
Taking courses for job skills
University of Arizona student taking courses at PCC

7. Pursuing a PCC Degree or Certificate
Information on the student’s intended area of study, in addition to data on the courses the student takes at PCC

9. Do You Plan to Return to PCC?
Student can select yes or no for the following two terms
If no to both, student can select their reason for not returning
Completed program of study
Achieved educational goal
Transfer to a 4 year College/University
Change in employment
Relocation
Military deployment
Course(s) not available
Financial reasons
Family/personal reasons
Other, tell us why

10. Reason for Attending Fall 2009 N %
Fall 2009 N %
Pursuing a PCC degree or certificate
17,953
54.8%
Taking courses for transfer to a 4 year college/university
10,402
31.7%
University of Arizona student taking courses at PCC
1,859
5.7%
Taking courses for job skills
919
2.8%
Taking courses for personal interest
1,655
5.0%
Total
32,788
100.0%
Fall 2009 census date

11. Age by Reason for Attending
Fall 2009 census date

12. Top Ten Courses by Reason for Attending
Pursuing a PCC degree or certificate N %
WRT
101
2,041
4.1%
MAT
122
1,639
3.3%
092
1,623
3.2%
086
1,414
2.8%
100
1,266
2.5%
PSY
1,072
2.1%
102
1,066
082
1,032
REA
091
691
1.4%
BIO
156IN
603
1.2%
Taking courses for transfer to a 4 year college/university N %
WRT
101
1,304
4.3%
MAT
122
1,227
4.1%
102
1,046
3.5%
092
982
3.3%
151
792
2.6%
PSY
788
SPA
595
2.0%
086
593
HIS
567
1.9%
SOC
538
1.8%
Unduplicated count
Fall 2009 census date

13. Reasons for Not Returning%
Transfer to a 4 year College/University
1,811
45.5%
Completed program of study
969
24.3%
Achieved educational goal
646
16.2%
Other, tell us why
220
5.5%
Relocation 92
2.3%
Course(s) not available 86
2.2%
Family/personal reasons 69
1.7%
Military deployment 35
0.9%
Financial reasons 29
0.7%
Change in employment 27
Total Non-Returning Students
3,984
100.0%
Fall 2009 census date

14. Top Ten Programs: Non-Returning Students Intending to Transfer
Transfer to a 4 year College/University N %
Liberal Arts(Agec-A)-AA
538
29.7%
General Studies-AGS
308
17.0%
Business Admin (ABUS)-AB
220
12.1%
Courses For Transfer (Default)
152
8.4%
Associate Of Science(AGEC-S)AS
134
7.4%
Engineering Genrl Studies-AGS 49
2.7%
Education-AA 41
2.3%
Business, Basic-Cert 30
1.7%
Accounting-AAS 21
1.2%
Political Science-AA
Fall 2009 census date

15. Other Available Data
Any combination of student data can be combined with intent, including
Education Level
Instructional delivery method
Time of Day
Primary Day of Week
Financial Aid
Veteran Status
Marital Status
GPA and grades
As more data become available, longitudinal analysis can be carried out

16. Reason for Attending Fall 2009 to Spring 2010
PCC degree or certificate
Courses for transfer UA
student
Job
skills
Personal interest
FALL 2009
70.2%
24.6%
0.9%
2.0%
2.4%
21.6%
72.6%
4.2%
0.6%
1.0%
UA student
8.5%
26.8%
62.4%
0.5%
1.8%
Job skills
46.9%
12.4%
1.1%
31.5%
8.1%
26.3%
18.0%
1.4%
5.4%
48.8%

17. Analysis Options Course completion rates, persistence and retention
Longitudinal tracking to investigate:
Are self-identified co-enrolled students actually co-enrolled?
What proportion of students who specify that they intend to transfer go on to transfer?
Are students who change their reason for attending less likely to succeed?
And much more…

18. Utilizing Student Intent Information
Identify any sub-populations who are less likely to succeed and provide additional support
For students not intending to return, assist where possible with information on financial aid or other targeted materials
Targeted marketing to students in order to provide relevant information
Identify programs or subject areas where PCC and the state universities can collaborate to improve transfer student success

19. Summary
PCC is now collecting a range of student intent information on all students registering in a given semester
Includes categories on students pursuing a degree with the College and those intending to transfer
Data is fully integrated with all demographic and course taking information
Wide range of analysis options and ways to utilize the data