1. Versus
The World!
Who Are Our Competitors?

2. BDJ Who Are Our Competitors?
Missouri: “Big J” Reputation, NBC TV Station, Specialization choices.
Northwestern – Medill: Location (Chicago), Global Residency (Grads), Quarter system & specialization course choices, DC program.
USC- Annenberg: Location (LA), Facilities & Equipment, $$$, Big faculty.
BDJ

3. BDJ Who Are Our Competitors?
UNC-Chapel Hill: Has statewide news agency, reputation, pushing visual communications.
Maryland: Location (DC), Capital News Service, reputation.
ASU-Cronkite: Location (Phoenix), Facilities, $$$, Big name hires, Good at hyping itself.
On the Radar: Columbia (Grad only), Elon, Ohio U, Ball State, Georgia, U of Florida G’ville, Emerson (regional)
BDJ

4. NEW Who Are Our Competitors?
Missouri: “Big J” Reputation, Less expensive, Produces local newspaper, very skills based.
Maryland: Location (DC), Less expensive, Good adjunct faculty, News bureaus.
UNC-Chapel Hill: Reputation, Less expensive, skills based, pushing graphic/visual comm.
Columbia: (Grad Only) Location (NY) Considered by many as the best.
NEW

5. NEW Who Are Our Competitors?
Northwestern: Location (Chicago) Strong students, Reputation (that’s taken a hit in some eyes since “integrated marketing” began – jury is still out).
NYU
ASU: $$$, See BDJ section.
USC- Annenberg: Location (LA), Innovative, $$$, Big faculty.
Regional
Boston U: Location (uh…Boston!), Quinnipiac, Stony Brook.
NEW

6. MAG Who Are Our Competitors?
NYU & Northwestern: Location! For magazine students, internships are huge. Much easier to do this during the school year in New York and Chicago.
The big Newhouse advantage is that we have a magazine sequence unlike many other schools.
Others: IU-Bloomington, Ball State, U of Florida, U of Texas, Columbia, Berkeley, Ivy Leagues: Yale & Harvard, Alabama?
MAG

7. ADV Who Are Our Competitors? Graduate
Michigan State, Missouri, Texas, Ithaca, Emerson, VCU: These are the schools where many prospective students end up going.
Undergrad
Michigan State, Texas, NYU, Northwestern, UNC, Texas Christian, Alabama, Portfolio Center in Georgia.
ADV

8. PRL Who Are Our Competitors? Graduate
Maryland, Boston University, Northwestern, Florida.
Undergrad
Same list, Alabama
PRL

9. MPD Who Are Our Competitors? Graphic Design
Pratt Institute, Carnegie Mellon, Cal Arts, School of Visual Arts and Art Center: All are “arts” based and lead to BFA or MFA. Our program is more professional based, our advantage.
MPD

10. MPD Who Are Our Competitors? Photo Illustration
Rochester Institute of Technology, Brooks Institute, School of Visual Arts, Art Center, Pratt Institute.
Photojournalism
Rochester Institute of Technology, Texas, UNC, Western Kentucky, Ohio University.
Full Sail University: New, for-profit competitor. Cheaper & Quicker, No accreditation rules.
MPD

11. TRF Who Are Our Competitors? Undergrad
Ithaca: Not accredited so students can take more major-specific classes Chapman (in LA), BU, USC & NYU
Emerson: Location (Boston), also not accredited.
Boston University: Location.
Texas, Michigan Stae &Florida State: better financial aid packages
Grad
USC, UCLA, NYU: Location, and all the alums are in L.A. and NYC too.
TRF

12. Media Management Who Are Our Competitors?
USC: Location, Part of the Marshall Business School, Entrepreneurship.
Boston University: Bi-Coastal (Sends students to LA for a semester), Offers more financial aid.
Fordham: Location (NYC), Offers an MBA.
NYU: Location, Stern School of Business, MBA.
Media Management

13. PhD Who Are Our Competitors? UNC Penn State Wisconsin Pennsylvania
High scholarly research profiles/productivity, Locations.
Indiana
Iowa
Illinois
University of Texas
Florida
Maryland
PhD

14. Repetitive Competitors
Alabama
ASU
Boston University
Columbia
Florida State
Maryland
Michigan State
Missouri
Northwestern
NYU
University of Texas
UNC – Chapel Hill
USC

15. Versus
The World!
Newhouse Wins Big!