1. Campaign Assessment Report Resource Development Group, Inc
Campaign Assessment Report Resource Development Group, Inc. November 16, 2006

2. ASSIGNMENT Minimum of 40 interviews
Depth of understanding and support for MBREDC’s economic development agenda
Test funding goal of $500,000 per year x 5
Identify possible funding sources
Identify potential leadership
Identify possible obstacles

3. INTERVIEW POOL
Attorneys 2
Education 2
Associations 2
Accounting 1
Restaurant 1
Agribusiness 1
Technology 1
Transportation 1
Investors 1
Advertising/Marketing 1
Distributing 1
Financial Services 9
Utilities 8
Construction 5
Manufacturing 5
Real Estate 5
Developers 4
Engineers 4
Medical 3
Government 3
Retail 3
Media 3

4. INTERVIEW POOL
8 of 9 Executive Committee Members
71% of current MBREDC investors
96% of current funding
36% non-investors

5. KEY FINDINGS AND RECOMMENDATIONS
Partners’ legacy broad and deep
MBREDC is unknown commodity
Opinion of Hugh is high
Broad support for program of work but skeptical of success
Enhance measurable benchmarks
Good potential to grow investor base

6. MBREDC Positives New Board New, Energized Staff
Horry County 5-year commitment
$400,000 annually for 2006 – 2008
Private sector match in 2009
60% private/40% public in 2010

7. CAMPAIGN CHALLENGES Partners’ History
Historically Narrow and Declining Investor Base
Artificially Low Investment Benchmarks
Lack of Leadership Engagement

8. NON-FUNDING RECOMMENDATIONS
Explore Expanding Program of Work
42% cited poor infrastructure as #1 business development hindrance
17% cited need for new Target Industry Study
17% cited the need for a workforce study and professional workforce recruitment
11% cited the need for a plan to bring local industry, CCU, HTC and MBREDC together to address workforce needs
Expand/Enhance Measurements

9. NON-FUNDING RECOMMENDATIONS
Adjust and Enhance Investment Levels
Governance Adjustments
Investor Engagement Via Committees
Education, Education, Education!!!

11. Top 14 vs. Total Income

12. Top 14 Projected Top 14 Minimum Stretch Santee Cooper $40,000
Current Top 14
Santee Cooper $40,000
Coastal Carolina University $15,000
Horry Telephone $7,500
Verizon $7,500
Bank of America $5,000
BB&T $5,000
Burroughs & Chapin $5,000
Conway Medical Center $5,000
Conway National Bank $5,000
Horry Electric $5,000
Loris Community Hosptial $5,000
Metglas $5,000
Myrtle Beach Chamber $5,000
Time Warner $5,000
Total $120,000
Projected Top Minimum Stretch
Santee Cooper $40,000 $40,000
Burroughs & Chapin $20,000 $25,000
Horry Telephone Coop $10,000 $20,000
G. S. Water Authority $10,000 $15,000
Conway National Bank $10,000 $15,000
Horry Electric Coop $10, $15,000
Wachovia Bank $10, $15,000
Bank of America $10, $10,000
BB&T $10, $10,000
The Jackson Companies $5, $10,000
Conway Medical Center $10, $10,000
CCU $15,000 $15,000
Loris Community Hospital $10, $10,000
Verizon $7,500 $10,000
Total $177,500 $220,000

13. RECOMMENDATIONS
FUNDING ALLOCATIONS

14. PRIVATE SECTOR REVENUE POTENTIAL
Guarantee:
$1.5 million
$300,000 per year
5 year spread (2007 – 2011)
85% annual increase in current private sector support
Recommended Public Goal:
$2 million
$400,000 per year

15. HOW DO WE DO IT? Elevate investments of current base
Broaden the investor base (30% - 40%)
Investor and community outreach/education

16. WHAT DOES THIS MEAN? Reminder Horry County 5-year commitment
$400,000 annually for 2006 – 2008
Private sector match in 2009
60% private/40% public in 2010

17. WHAT DOES THIS MEAN? Projected Net Funding minus RDG Fee in
Status Quo $300,000 $400,000
FY 07/08 $562,000 $592,000 $692,000
FY 08/09 $562,000 $664,000 $764,000
FY 09/10 $324,000 $600,000 $800,000
FY 10/11 $267,000 $500,000 $667,000
FY 11/12 $267,000 $500,000 $667,000
Total $1,982,000 $2,856,000 $3,590,000
Annual Average $396,400 $571,200 $718,000

18. Benchmark Communities
Cities Campaign I Campaign II
Wichita, KS $3.5 million $8 million
Pensacola, FL $2.5 million $5 million
Rocky Mount, NC $1.5 million $4 million
Lexington, KY $2.5 million $5 million
Shreveport, LA $1.1 million $3.5 million

20. CAMPAIGN LEADERSHIP Honorary Co-Chairs Campaign “working group”
MBERDC Executive Committee
Advice, counsel, assistance and oversight

21. NEXT STEPS Identify and Recruit leadership Screen Top 50 Prospects
Prepare collateral materials
Commence community outreach/education

22. Campaign Assessment Report Resource Development Group, Inc
Campaign Assessment Report Resource Development Group, Inc. November 16, 2006