1. Our vision for niche marketing
Presenter: Roland Ripley
Ripley Farms
Cortland, New York USA

2. Main farm in Cortland, New York

3. Ripley Family At state fair

4. Ripley Farms G Connie Rose-et

5. Ripley Farms American Pie Shelby

6. Family profile Prolific and productive  5 children 23 grandchildren
13 great grandchildren
57 total (with spouses)
In partnership with two sons

7. Dairy cattle / crops profile
Registered Guernseys for over 70 years
Milking 155 Guernsey cows
Tested 126 Guernseys for a2~~ tested positive for a2
200 Guernsey heifers

8. Dairy cattle / crops profile (continued)
Shipping 31,000 pounds of milk daily (500 Guernsey / Holstein mix)
Crops
700 acres corn
630 acres alfalfa/grass

9. Premium milk product Personal experimentation with a2 milk
Digestion problems
Bladder issues
Sinus congestion
Concentration levels in school
Irritability

10. Premium milk product (continued)
Private research project
1 in 4 Americans have digestion problems with milk
Only 1 in 20 are actually diagnosed with lactose intolerance

11. Marketing guernsey milk
Need for 100% accuracy
Tagging a2 certified cows
Testing every tank of a2 milk
Milk bottling and cheese plant
Learning the system with current plant owner
Converting plant to a2 Guernsey milk, cheese, butter
Finding local farm to market sources
Target audience ~ lactose malabsorption

12. Scientific research
Some people digest a2 milk differently due to lactose
Lactose occurs in cow, sheep, and goat milk
Goat’s milk found to have a2 protein
Propelled further research into a2 vs a1 strands
Genetic mutation of a1 protein
Beta casein a1 increases effects of beta casomorphin 7 (an opioid)

13. Health benefits of a2 MILK
Guernsey milk~ 3x more Omega-3 fats than other breeds
Guernsey milk ~ one part Omega-3 to two parts Omega-6 fats
Other breeds ~ one part Omega-3 to parts Omega-6 fats
Omega-3 fats reduces inflammation in the body

14. Health benefits of a2 MILK
Guernsey milk~ 3x more Omega-3 fats than other breeds (continued)
Decreased inflammation reduces likelihood of cancer, heart disease, type 2 diabetes, rheumatoid arthritis, asthma, and other inflammatory diseases
Beta Carotene~~ research revealed protection against some types cancers

15. Education in the marketplace
Build awareness of unique qualities of a2 Guernsey milk
Word of mouth is the best advertisement for niche marketing.
"Guernsey Milk - Full of A2 Goodness." Guernsey Milk - Full of A2 Goodness.
"Hello World." The A2 Milk Company™| A2 Milk™| Shareholders & Investors.
"Prevalence of Lactose Intolerance | Dairy Nutrition." Dairy Nutrition RSS.