1. LIONS CLUBS INTERNATIONAL FLOAT INFO
VISION

2. TO BE THE PUBLIC RELATIONS ICON FOR LIONS CLUBS INTERNATIONAL
INFORMING PARADE AUDIENCES AND TELEVISION VIEWERS OF THE LIONS COMMUNITY AND HUMANITARIAN SERVICE
WORLD-WIDE AND
ATTRACTING NEW MEMBERS.

3. “CAMPS FOR ALL ABILITIES” 2016 FLOAT
The float depicted various camping activities that Lions Clubs throughout the world provide for hundreds of thousands of individuals of all abilities and ages.

5. ROSE PARADE - INTERNATIONAL EXPOSURE

6. ROSE PARADE BROADCASTERS
The Rose Parade is broadcast live
over 8 networks
ROSE PARADE BROADCASTERS

7. Exposure Equals Value
The Rose Parade is the third most watched event in the United States behind the Super Bowl and the Academy Awards.
A 30-second ad during the Super Bowl cost $ million in 2014, a 30-second ad during the Academy Awards were sold for $1.8 million in 2014.
A Rose Parade float can be seen on television anywhere between seconds.
Given the advent of social media, campaigns for exposure begin as early as April for the Rose Parade, giving the float long lasting “legs” for whatever program your are trying to promote.
One million people line-up on the parade’s 5.5 route, 125,000 spectators are seated in the 3 block radius at the parade’s starting point.

8. 2016 Parade Statistics 2016 ROSE PARADE RATING 11.13 RATING* 7.4
VIEWERSHIP
HOUSEHOLDS M
INTERNATIONAL** 28M
RATING*
VIEWERSHIP
HOUSEHOLDS M
*AS REPORTED BY ESPN
*Combined Rating from All Broadcasters
** as reported by Block Communications
2016 ROSE PARADE

9. 2016 Parade Statistics 2016 ROSE PARADE PARADE PARTICIPANTS 45 FLOATS
ATTENDANCE
ROSE PARADE ,000
ROSE BOWL GAME ,268
DECORATING PLACES 22,357
EQUESTFEST ,281
BANDFEST ,645
POST PARADE ,966
PARADE PARTICIPANTS
45 FLOATS
20 BANDS
19 EQUESTRAIN UNITS
2016 ROSE PARADE

10. SOCIAL MEDIA FOLLOWERS
2016 Parade Statistics
SOCIAL MEDIA FOLLOWERS
#ROSEPARADE
#ROSEBOWL
47,922
12,297
10,800
31,300
5,074
4,643 f
2016 ROSE PARADE

11. SOCIAL MEDIA FOLLOWERS
2016 Parade Statistics
SOCIAL MEDIA FOLLOWERS
TOTAL ANNUAL PAGEVIEWS: 2,399,438
(01/05/ /04/16)
02/2016
2016 ROSE PARADE

12. INTERNATIONAL VIEWERSHIP
60 Live + Other
*Canada - live coverage from US TV stations **Not shown: American Forces Network, 115 territories worldwide
INTERNATIONAL VIEWERSHIP

13. INTERNATIONAL VIEWERSHIP
Broadcast to 115 countries & territories outside of the United States vs. 174 in 2013
Estimated 25 million international viewers vs. 28 million in 2013
2014 Rose Parade was seen LIVE in 60 countries & territories outside the United States vs. 55 in 2013
INTERNATIONAL VIEWERSHIP

14. SOCIAL MEDIA

15. ROSE PARADE - TOTAL IMPRESSIONS
Nearly 3 million people reached with our Facebook page vs. around 2 million last year and about 200,000 two years ago
This is the number of people who potentially saw content associated with our page, whether a photo or a friend commenting on our page, etc.
Facebook
2012
2013
2014
Total Impressions (Parade Day)
189,729
2,095,733
2,975,082
Daily: The number of impressions seen of any content associated with your Page. (Total Count)
ROSE PARADE - TOTAL IMPRESSIONS

16. OUR MISSION
GENERAL OVERSIGHT OF ALL LIONS FLOAT ENTRY PREPARATION FOR THE TOURNAMENT OF ROSES PARADE- RAISING FUNDS, OVERSEEING DESIGN, ORGANIZING AND DIRECTING VOLUNTEER FLOAT DECORATORS

17. HOW IS THE FLOAT FINANCED?

18. 6 WAYS TO CONTRIBUTE
1. “Ride of Your Life” 2. Club Banner Patch Program 3. Merchandise 4. Fellowships 5. Two Opportunity Drawings 6. Golf Tournament (LCI contributes $75,000-Centennial Float $100,000 )

19. “Ride of Your Life” $7,500.00(2017 Float Only)
The international President and his wife will be seated in front of the Lion on TV side of float by Youth block. Float riders (4) will be on Feeding the Hungry and Environmental Blocks on both sides of float
The package includes:
1. Up to 3 hotel nights
2. One ticket to parade for spouse or guest
3. Reception with International President
4. Pasadena Host Breakfast New Year morning
5. Tour of the Float Barn
6. Transportation to the parade and pick-up

20. CLUB BANNER PATCH PROGRAM
A Banner Parch is a great way for Lions Clubs to display support for their International Lions Clubs Rose Parade Float. Donations of $100 or more will receive a patch to add to their club banner of service recognitions. Individual Lions can also make a donation to receive their own patch for display.

21. MERCHANDISE
Polo (golf) & T-Shirts
2. Jackets (1 or 2-Color)
3. Sweatshirts (Zipper Hooded)
4. BB Caps & Tote Bags
5. Lapel Pins

22. FOUR FELLOWSHIPS
Donald E. Banker Fellowship – Memorializes first IP to ride the float on New Year’s Day 1992.
Garry Lozaun Fellowship – Memorializes PDG Gary Lozaun, founder of Fellowship Program.
Wilt LeBlanc Fellowship – Memorializes PDG Wilt LeBlanc who was involved since the projects inception until death in 2002.
Chuck Overbey Fellowship – Memorializes PDG Chuck Overbey the administrative director of the Fellowship program and member until his death in 2012.

23. TWO OPPORTUNITY DRAWINGS
Grand Prize- $ Value
2 Parade Grandstand Seats
1 Night’s Hotel Lodging-transportation to and from parade
2 Rose float T-Shirts
2 Rose Float Lapel Pins
2. Stained Glass Window – 26”x22” stained glass piece created by PDG PJ Smith for the 2017 Lions Rose Float. Piece can be hung nicely in any window and has a value of $1,500.

24. YOUR 2017 CENTENNIAL FLOAT IS