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WHAT WE DO TECHNOLOGY DRIVEN VIDEO PUBLISHING Ivan EOD.

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Presentation on theme: "WHAT WE DO TECHNOLOGY DRIVEN VIDEO PUBLISHING Ivan EOD."— Presentation transcript:

1

2 WHAT WE DO TECHNOLOGY DRIVEN VIDEO PUBLISHING Ivan EOD

3 A LEADER IN SOCIAL VIDEO
Why SpringBoard for Social Video? Editorial Control/Understanding Technology Provides Scale Analytics drives the bus

4 EDITORIAL CONTROL & UNDERSTANDING
The Mind of a Publisher with the Soul of a Video Distributor Part of Evolve, a premium publisher with 55+ owned and operated websites and hundreds of partner websites We Know Audience! Leveraging a deep knowledge of web audiences to guide the seeding of your branded social video content One of the First, Certainly the Best. 100’s of social video campaigns successfully distributed; leveraging historical insights to drive future campaign performance Ivan EOD Send the look of text to IVan

5 TECHNOLOGY PROVIDES SCALE An Video Publishing Platform
SpringBoard technology powers the publication of video for websites Better than the Others Not a mere monetization source to its partners, a deep technology and publishing partner Scalable and Efficient SpringBoard’s publishing technology makes your branded content part of the organic publishing process Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS)

6 TECHNOLOGY PROVIDES SCALE An Video Publishing Platform
SpringBoard technology powers the publication of video for websites Better than the Others Not a mere monetization source to its partners, a deep technology and publishing partner Scalable and Efficient SpringBoard’s publishing technology makes your branded content part of the organic publishing process Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS)

7 TECHNOLOGY PROVIDES SCALE An Video Publishing Platform
SpringBoard technology powers the publication of video for websites Better than the Others Not a mere monetization source to its partners, a deep technology and publishing partner Scalable and Efficient SpringBoard’s publishing technology makes your branded content part of the organic publishing process Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS)

8 ANALYTICS DRIVE THE BUS
Its all about Engagement! Proprietary analytics dashboard tracks detailed engagement and social performance metrics Comprehensive Optimization Data Driven Insights help SpringBoard’s experienced team drive optimization, boosting “earned” media results Visibility and Transparency Client dashboard gives you direct access to campaign metrics, links to live video placements, screenshots and more

9 COMPREHENSIVE DISTRIBTION APPROACH

10 ORGANIC EDITORIAL What? Why? Intended Result?
CLICK FOR DEMO What? Heavy lifting, strategic and organic placements that closely match your brand Why? To leverage authentic editorial voices to ignite interest and virality of the branded content Intended Result? Reverse Brand Rub; branded videos promoted in the web publisher’s own voice drives positive reactions from their loyal website readership Sponsored Stories Example of a screenshot, sample logo cloud of sites

11 ORGANIC EDITORIAL What? Why? Intended Result?
CLICK FOR DEMO What? Heavy lifting, strategic and organic placements that closely match your brand Why? To leverage authentic editorial voices to ignite interest and virality of the branded content Intended Result? Reverse Brand Rub; branded videos promoted in the web publisher’s own voice drives positive reactions from their loyal website readership Sponsored Stories Example of a screenshot, sample logo cloud of sites

12 ORGANIC EDITORIAL What? Why? Intended Result?
CLICK FOR DEMO What? Heavy lifting, strategic and organic placements that closely match your brand Why? To leverage authentic editorial voices to ignite interest and virality of the branded content Intended Result? Reverse Brand Rub; branded videos promoted in the web publisher’s own voice drives positive reactions from their loyal website readership Sponsored Stories Example of a screenshot, sample logo cloud of sites

13 NON-EDITORIALIZED SCALE
What? Prominent placements in brand safe environments with high volume audiences Why? To compliment editorialized placements and hit influencers at greater scale than editorialized placements alone can provide Intended Result? Achieve greater scale through user-initiated views that add to the social conversations started by the higher touch editorialized placements Sponsored Stories Example of a screenshot, sample logo cloud of sites

14 BEYOND SOCIAL VIDEO Why SpringBoard for Social Video?
Editorial Control/Understanding Technology Provides Scale Analytics drives the bus

15 THE SPRINGBOARD VIDEO NETWORK
A Controlled Pre-Roll Distribution Network Our player, our technology…SpringBoard serves as is the point of access to our in-stream video inventory Unique & Effective In-Stream Products Creative offering includes standard pre-roll, interactive pre-roll, dynamic pre-roll, 3-D enhanced pre-roll and more Engaging In-Banner Video Products Proprietary in-banner video units available to fit every sized budget Optimization, Optimization, Optimization! We’re video experts so your campaign will perform….period! Consistently a top performing partner no matter the KPI -**NAME** Sending more traffic to our campaign website than facebook Technology Provides Scale Technology Driven products to drive publisher (tech Evolve owns) SpringBoard Platform video player Customizable social engagement buttons drives earned media Crowd Ignite Driving more organic opportunities          SpringBoard Platform CMS backend        We tease the video content at point of publication (screenshot of CPV teasing within CMS) -**NAME** Test us…your clients will thank you for it!

16 UNIQUE IN-STREAM PRODUCTS
All of the bullets will eventually be Hyperlinks Full Service Video Vendor Social, In-Stream and Endemic Pre-Roll, Branded Canvas, SpringCast, Dynamic/Interactive/Out-of-Player Pre-roll, Social Each product is clickable to an example/demo (appendix) Pre-Roll Interactive Pre-Roll WE CREATE CLICK IMAGES FOR DEMO

17 ENGAGING IN-BANNER VIDEO
BRANDED CANVAS SPRINGCAST All of the bullets will eventually be Hyperlinks Full Service Video Vendor Social, In-Stream and Endemic Pre-Roll, Branded Canvas, SpringCast, Dynamic/Interactive/Out-of-Player Pre-roll, Social Each product is clickable to an example/demo (appendix) Branded Canvas Spring Cast CLICK IMAGES FOR DEMO

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