1. HP Devices and Windows 8 in the WirelessCity
Wireless Office seminar- Paula Boersma
HP NL, Country Category & Marketing Manager
May 2012

2. Agenda
HP Devices
Windows 8
& Wireless
Product Evolution

3. Printing and Personal Systems Group
Leading the shift to digital information
Focus on HP innovation, quality, and reliability
Rich portfolio of technology across PCs and printing
Simplified organization that’s easier for you to do business with us
Creating a world-class sales and services organization led by Todd Bradley
Seamless channel experience

4. Our strategy Make it work Solutions Services Add value to the core
Customer-centric solutions that make it all work
Solutions
Add value to the core
Services
Services that add value to the core
Expand the core
Best-in-class software to expand, optimize, and manage the core
Software
The core
World’s largest provider of information technology systems & infrastructure
Infrastructure
Our strategy is all about building on our strength to deliver greater value to customers. We deliver our incredible portfolio in the way that is best for customers---helping them turn challenges into opportunities. Our services wrap our core infrastructure and software and are essential to making sure customers get the most value from HP. And our solutions make it all work by combining our technologies to advance our customers’ business objectives in a holistic and compelling way.
The core: Infrastructure. At the core of our strategy is our infrastructure business. This includes our powerful hardware franchises; #1 or #2 market positions in servers, storage, and networking; and our leading PC and imaging and printing businesses. This is the core, the heritage of this company, because it represents about 70% of our revenue, and we do it better than anyone. Everything else we do either amplifies or builds on this massive differentiating strength.
Expand the core: Software. HP will build on our core offerings with best-in-class software. We’re in the software business to help solve customer problems. Software differentiates our hardware, optimizes its performance, and can expand and extend customer relationships. It also allows us to manage heterogeneous environments consisting of both our and others’ infrastructures.
Add value to the core: Services. Services are incredibly important to HP. Our services help make everything work for our customers, many of whom are service customers with decades-long relationships with us. Services position HP to do what we do best---act as a strategic partner to you, leverage our full portfolio, and ensure that everything works to optimize your enterprise.
Make it work: Solutions. Our solutions make it all work by combining our technologies holistically to help you turn challenges into opportunities. When we bring you a solution, it solves your problem, not someone else’s. From Converged Infrastructure and security, to cloud and mobility, HP has a set of solutions that is second to none.
Transition: Here’s how we’re packaging these solutions to meet customer needs.

5. From creation to consumption
Content Creation
Content Consumption / Mobility
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here

6. What is driving consumerization
Executive buying decisions
Expected cost savings
Companies have invested less, but increased the security/weight of the corporate image and users see their company device as being slow.
Windows XP in the office Windows 7 at the home.
Employees want more decision power
A blurring or work and personal behaviors

7. Consumerization: One size does not fit all
Who owns the device
Company buys device
End user Leases device
End user from company recommended list/store
End user with customer subsidy
End User
Who controls the device
No user Admin Privileges
User has Admin Privileges
Company controlled image
Virtual image on server
Virtual image on client
Company controlled data and apps
No Control
Critical Need to understand Usage models and company governance requirements

8. Consumerization or BYOD can work
The impact of smartphones
on a smartphone
End-User desire
access on my device
Easy Infrastructure change
Secure
Controllable
Increased productivity
Cost Effective

9. Consumerization or BYOD can work
The impact of smartphones
on a smartphone
End-User desire
access on my device
Easy Infrastructure change
Secure
Controllable
Increased productivity
Cost Effective
Beyond , beyond a smart phone
User Benefits
Productivity inside company
Productivity outside of company
Access and licensing to apps
Secure
Controllable
Cost Effective to implement
Across any device and OS

10. Broad product offering to meet customers needs
Large Commercial and Consumer product offering
Products directed by market trends. Thin & Light, slates, tablets, and beyond
More performance and more responsiveness
Changing lifecycles to meet consumer hunger for new technology
Broad range of associated products like USB docking and Displays
Changing user experience

11. Commercial Notebook Evolution
Design, Innovation, Reliability
Consumerization of IT
Thin and Light
Range of Ultrabooks
Rich Features
Business OS (clean image)
Products SBSO & Enterprise
Touch Interface
Sleek Windows Slate and Tablet PCs
Professional Innovations
Security
Ease of Use
Reliability
Green
< 2009
Design & Reliability
FORGE design
Mil-spec notebook
All metal chassis
HP CONFIDENTIAL. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12. Mobility Trends Optimized User Experience Across Devices
22 April 2018
Mobility Trends
Optimized User Experience Across Devices
Always on, always connected
Thin & light
Longer battery life
Instant on
Touch Interface
Consumerization of IT
56% of employees now select their own smart phone, not IT
Executives looking for products with a sleek and profession design
Cloud Computing
130M enterprise users in Mobile Cloud by 2014
Driving demand for WWAN connectivity
Creating sales opportunities for services like data backup
Decreasing need for optical drives, higher capacity HDD
Touch Experience: Tablets and Windows 8
Enhanced Connectivity Between Devices
Near Field Communications (NFC)
Intel WiDi connection between PC and displays, projectors
Data shared and synchronized between devices
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL.
HP Confidential

13. Slate Devices for Windows
Designed for enterprise customers
Supports enterprise security and compliance
Integrates with your existing infrastructure
Full management of local and remote devices
Supports rich client or server hosted desktops
Management Infrastructure
Comprehensive MGMT Tools
Server Infrastructure
Client Infrastructure

14. Aligns well with priorities for future devices
Why Windows 8
Touch centric, tiles-based interface (Metro UI)
Quick boot time
Much faster than Windows 7; native USB 3.0 support
Better support for multiple monitors
Windows 8 Apps, and App store
Enhanced security
Aligns well with priorities for future devices

15. Ultrabook™ New class of devices that are:
Ultra Thin
Ultra Secure
Ultra Responsive
To be classified as an UltrabookTM in 2012, a notebook must meet specific guidelines:
Processor – Ultra low voltage
System Thinness – 18mm for <14.0”, 20mm for 14.0”+; 2mm allowance for convertible tablet
Responsiveness Capabilities – hibernate to keyboard input in < 7 seconds
Battery Life – 5hrs min
Storage – SSD or HDD with 24GB Cache module
Connectivity – Hi-Speed data transfer (i.e. USB 3.0), WiFi+BT required 15

16. 13.3” HP UltraBook HP Folio13for business with all day battery life
PERFORMANCE
Windows 7 Professional
Latest Intel Core i5 ULV processor
128GB solid state drive
Intel Rapid Start Technology
USB 3.0
MOBILITY
Battery life up to 9 hours
Ultra slim 18mm design
Weighs just 1.49kg
Durable steel gray metal chassis
RICH FEATURES
Backlit Keyboard
TPM embedded security device
RJ-45 network connector
HP CoolSense
HP Imagepad
Up to 3-year business-class warranty
CUSTOMER SEGMENTS
SBSO
Education
Corporate Executives 16
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL.

17. HP Slate 2 The Right Business Touch SECURITY EASY TO USE AND INTRGRATE
HP ProtectTools software
TPM embedded security device
Support for Computrace
EASY TO USE AND INTRGRATE
Windows 7 Professional OS
Multi-touch or digital pen input
Swype virtual onscreen keyboard
a/b/g/n WLAN
HP Mobile Broadband
Weighs only. 68kg
PERFORMANCE
Intel Atom Z670 processor
2GB memory
32 or 64GB mSATA SSM drive
CUSTOMER SEGMENTS
Corporate and Enterprise
Public Sector
Education 17

18. HP & Digital Signage Offering Benefits
Standard HP Hardware
Software designed for HP
Tailor made content (Templates)
Custom made connections (3rd party software)
Services
Benefits
Seemless integration in existing (wireless) networks;
Scalable from one upto thousands of players;
Firewall friendly;
Low bandwith usages;
Easy to deploy.
Depend on HP digital signage solutions that are backed by a world leader in IT.

19. Images

20. HP Desktop & Mobile Devices
HP’S CLIENT: OPTIMIZED FOR EVERY COMPUTING MODEL
Hosted Shared Desktops
Remote Hosted Desktops
Cloud Computing
Local Hosted Client
Client Performance & Flexibility
HP MultiSeat Computing
Windows Terminal Server
Virtual Desktops (VDI)
Blade Workstations
Cloud Optimized Devices
Provisioned VMs
Local VM’s
Streamed OS
HP Desktop & Mobile Devices
HP Thin Clients
HP Zero & Smart Clients 20
Management Complexity
© 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice

21. Key Takeaways:
Deliver best Customer Experience (anytime anyplace anywhere)
Full Enterprise Enablement (Ready for WirelessOffice, HP is advisor, develops products with customer in mind)
PSG acts as part of One HP (Workplace services, Wireless, Cloud, full solution package, etc.)

22. Thank you