1. Keyword selection process
Capturing the Growth of E-Commerce in Jordan Using a Novel Research Approach
Introduction
List of topics
Results
The literature does not show a complete picture of e-commerce adoption. 
There is a problem of limited resources and data about e-commerce activities in Jordan, perhaps because there is little e-commerce activity and there are fewer academic articles. 
To address this problem, the study develops and applies a novel research method to examine e-commerce activities by analysing relevant articles from a national newspaper (1281 articles).
The articles were categorised and analysed into themes and reportage of e-commerce in Jordan.
The newspaper provides a window on e-commerce activities and the perceived importance of the facilitators of e-commerce in Jordan.
The most common factors that will affect the success of e-commerce growth and adoption in Jordan are:
Lack of customer awareness
Tax burdens on IT and IT- Enabled services not revised or introduced.
Inability to provide technical training and/or ICT security certification
Proposed amendments to the E-transaction law and related regulations (Digital signature, E-transaction,
E-payment, Privacy, Data Protection, etc.) are not passed.
Lack of interest or willingness by institutions to implement ICT security standards.
No areas which can be articulated for research work.
Lack of funding for research.
Lack of funding for ICT projects and training programs.
Absence of participation between private and public sectors.
Topic
Number of articles
Arab Spring 5
ICT
262
Payment 21
Arab Web Content 34
Infrastructure
107
Piracy 7
Awareness
119
Jobs 8
Security 42
Education 28
Law 40
Social media 43
Opportunities
123
Limitations 72
Tourism 15
Entrepreneurship 31
Media 56
Trust
Government
162
Mobile 99
Total Number
1281
Challenges of
E-commerce
Level of Effectiveness
Security
High
Trust
Jobs
Low
Payment
Awareness
Medium
Training and Education
Arab Spring
E-commerce growth 4-6 year scales
Methodology
The research methodology is based on secondary data which aims to capture e-commerce items from a national newspaper (The Jordanian Times).
The newspaper is considered as a major source in reflecting public issues (Collins et al., 2006).
This depends on the quality of the newspaper and its political independence.
Accessibility is one advantage of collecting data from newspapers, and it can provide contextual up to date or historical information.
The newspaper provides a window on e-commerce activities and the perceived importance of the facilitators of e-commerce in Jordan.
This provides a novel method to capture one metric of both e-commerce activities and a state of awareness of e-commerce.
E-commerce growth 3 years scales
Future Work
Future work includes further investigation the level of customers’ awareness in Jordan. Moreover, identifying the impact of some demographic factors such as gender, age, and education on awareness. Furthermore, the impact of awareness on trust needs to be investigated.
References
Alsmadi, I., Alhami, I., & Alsmadi, H. (2009). The requirements for building an e-commerce infrastructure. International Journal of Recent Trends in Engineering, Vol 2(No. 2).
Collins, P., Abelson, J., Pyman, H., & Lavis, J. (2006). Are we expecting too much from print media? An analysis of newspaper coverage of the 2002 Canadian healthcare reform debate. Social Science & Medicine, 63(1), doi: /j.socscimed
Messieh, N. (2012). E-Commerce in the Middle East grew 300% in the Past Year. The Next Web.
Najafi, I. (2012). The Role of e-Commerce Awareness on Increasing Electronic Trust. Life Science Journal, 9(4), pp
Ghazal, M. (2012a), Consumer trust key to growing e-commerce in Jordan region, The Jordanian Times,
Ghazal, M. (2012b), Fears of fraud still hinder e commerce in Jordan, The Jordanian Times
Ghazal, M. (2012e), Laws, awareness needed to increase e-transactions, The Jordan Times,
Relationship of e-commerce factors
Keyword selection process
Computer dictionary
Ranking keywords
Semi structure interview
Brainstorming
Husam Yaseen
Supervised by : Kate Dingley
Carl Adams