1. Business of Behavioral Health Division
STRATEGIC PLANNING

2. OVERVIEW OF THE BUSINESS OF BEHAVIORAL HEALTH DIVISION
Create a business climate that supports behavioral health services and promotes ethical business practices that protect patients.
Foster a culture of partnership between behavioral health companies and regulatory agencies
Builds relationships with insurance companies and other funders
Promotes parity enforcement
Workforce development and scope of practice expansion
Promote ethical business practices that protect patients
Networking & leadership training

3. Strategic Goals
Promote Ethical Business Practices & Foster a Culture of Partnership between Providers and Regulatory Agencies
Develop and promote legislation addressing unethical marketing practices
Engage regulatory agencies in creating a healthy business environment
Enhance relationships with insurance companies to promote parity and coverage for behavioral health
Leverage Opportunities from Businesses that Support Behavioral Health
Develop a robust product line of services that benefit members
Create opportunities for partnerships between public and private sectors
Explore social enterprise models that maximize business opportunities
Create Public Awareness of Issues Facing Sustainability of Behavioral Health Treatment Programs
Analyze current workforce needs in substance abuse and mental health
Identify gaps in the substance abuse and mental health system
Review and make technology enhancements
Promote loan forgiveness strategies

4. OUTCOMES SB 1138 & Ethical Practice Budget Proviso:
Comprehensive legislative package defining marketing practices, clarifying patient brokering and enhancing transparency.
Legislature funded $275k for Palm Beach state attorney to coordinate with law enforcement, regulatory agencies, FADAA and others to make legislative recommendations for clarifying and/or enhance existing laws, regulations, or practices to protect patients and the public
Enhanced partnership with DCF:
Coordinating meeting with DCF and South Florida providers to address licensure, communication, and ethical practice
Insurance Regulation:
Meetings with Office of Insurance Regulation and the Chief Financial Officer’s Insurance Consumer Advocate
Private Health Plans:
Opened communication with private health plans on drug testing utilization through Lab Practices Workgroup
OUTCOMES
GOAL 1:
Promote Ethical Business Practices & Foster a Culture of Partnership between Providers and Regulatory Agencies
Develop and promote legislation addressing unethical marketing practices
Engage regulatory agencies in creating a healthy business environment
Enhance relationships with insurance companies to promote parity

5. OUTCOMES Affinity partnerships: Social enterprise models:
GOAL 2:
Leverage Opportunities from Businesses that Support the Behavioral Health Marketplace
Develop a robust product line of services that benefit members
Create opportunities for partnerships between public and private sectors
Explore social enterprise models that maximize business opportunities
Affinity partnerships:
FADAA marketing team is currently in the process of enhancing corporate partnerships to provide members with value-added benefits
Social enterprise models:
Researching successful models to bring additional revenue streams to providers

6. OUTCOMES HB 977: Health Information & Data: HB 7087 Telehealth:
Includes FADAA language to expand background screening, authorizing an individual upon initial screening, whose most recent disqualifying offense was five years or longer, to work with SA only population until final agency exemption determination. FADAA also submitted a loan forgiveness language that was not considered by the Legislature.
Health Information & Data:
Currently exploring option to enhance data analytics through a Behavioral Health Information Exchange (HIE)
Participation in DCF Data enhancement workgroups
HB 7087 Telehealth:
Promoted use of telehealth as an option to deliver behavioral health services
OUTCOMES
GOAL 3:
Create Public Awareness of issues facing sustainability of behavioral health treatment programs
Analyze current workforce needs in substance abuse and mental health
Identify gaps in the substance abuse and mental health system
Review and make technology enhancements
Promote loan forgiveness strategies

7. Other successes 2015-2016 Strength in numbers: Consumer Protection:
Mission statement
FADAA/FBHA marketing presentation
Consumer Protection:
Developed Values & Commitment Statement
Developing training materials for companies seeking SUD licensees
Scope of practice laws
Health Insurance Coverage for Opioid- Deterrent Drugs (SB 422)
Opens the door for parity promotion
Other successes

8. Strategic Priorities
Business of behavioral health

9. Health Plan Relationships
Champion innovative and win-win business/financial/payment models (MSOs etc)
Build relationships with health plans & insurance companies; identifying EB models in other states
Leverage Opportunities from Businesses that Support the Behavioral Health Marketplace
Develop a robust product line of services that benefit members (i.e. legal/compliance; marketing assistance etc)
Explore social enterprise models that maximize business opportunities (various forms of integration – co-location, “warm” handoffs; follow-up with CSU discharges
Workforce Issues
Develop opportunities for up and coming leaders; maintaining leadership tract at AC
Addressing workforce shortages (loan forgiveness; background screening; enticing millennials; use of telehealth; enhancing peer support specialists within company)
Standards
Adopt Consumer Protection Standards/Bill of Rights and Company Values/Ethics
Develop a plan for addressing ethical issues in the private substance use treatment market (explore statutory and regulatory changes)
Actively participate in ethical practice initiative by state attorney
Education: Develop and Implement Education Plan
Addiction, the role of the provider in the business, and the role of FBHA in the representing member interests
Collaborate with stakeholders (AMA etc.) in reducing negative stigma around addiction
Inform licensed providers on best practice standards, ethics, and patient brokering laws
Marketing – Housed within Division; FBHA goal
Develop marketing plan to present to the board for adoption
Champion new member drive
BUSINESS OF BEHAVIORAL HEALTH DIVISION: Strategic Goals