1. Mike Flaum Product Marketing Manager April 23, 2009
SRX Series for the branch Competitive Presentation Branch Financial Analysis Tool
Mike Flaum
Product Marketing Manager
April 23, 2009

2. Legal statement
This statement of product direction sets forth Juniper Networks’ current intention and is subject to change at any time without notice. No purchases are contingent upon Juniper Networks delivering any feature or functionality depicted on this statement.
This presentation is under NDA until May 4, 2009 for all customers, Partners, Resellers, Distributors or any person or entity outside of Juniper Networks.

3. Table of contents SRX Series Services Gateways - Overview
SRX Series Services Gateways - Competitive
9am - 10:00am  Service Provider Key Trends and Vertical Market and (Scott and Michael)
10am – 11:30am Examples of Managed Services with a Juniper Networks Foundation (Scott and Michael)
12am - 1:30am  Juniper Enterprise Product Overview, Road Maps for J series and Firewalls (Scott and Michael)
1:30-  2:00   Lunch
2:00- 3:30PM  Technical Presentation (Patricio or Eric)

4. SRX SERIES SERVICE GATEWAYS

5. Unified Management (NSM)
Solution portfolio
SRX5000 Series
EX8216
SRX3000 Series
MX Series
SERVICES GATEWAYS
SRX650
EX8208
ROUTERS
SWITCHES
SRX240
EX4200
M Series
SRX210
EX3200
J Series
SRX100
EX2200
Unified Management (NSM) 5 5

6. Three key market drivers
Antispam
Antivirus
IPS
Web filtering
UTM
LICENSED
UAC
Content Filtering
FREE
CONSOLIDATION
Voice and Data
Network migration to multi-service platform—“Secure Router” instead of multiple appliances
Secure Router =
Router + Firewall + VPN + Switching
Unified Threat Management
IPSec VPN
Routing
Firewall
Ethernet
Switching
NETWORK SECURITY
VoIP
Analog
Fax
WLAN AP
Security Camera
Power Over Ethernet
CONVERGENCE
VoIP Gateway and VoIP handsets
Power over Ethernet
Wireless Access Points 3G
PSTN
MPLS
Internet
Metro
CONNECTIVITY
Internet
Metro Ethernet
MPLS
Wireless WAN 3G
PSTN

7. Content Security Acceleration
New SRX Services Gateways Leveraging Juniper’s Dynamic Services Architecture
Up to 80% lower price
Highly configurable
Fixed, semi-modular, and modular form factors
Choice of WAN, wireless, and LAN interfaces
Available voice media gateway 
Extensive integration
Full suite of JUNOS routing and switching capabilities
Unmatched security, including FW, VPN, UTM, UAC, and full IPS
Exceptional performance and availability
Hardware-assisted Content Security Acceleration for ExpressAV and IPS
Control & data plane separation, redundant processing and power
Priced at $699, $1099, $2999, and $16000 (list)
20X IPS performance
Full UTM
16 X Gigabit Ethernet
Model
Configuration
SIP Gateway
Content Security Acceleration
FW/IPS Performance
SRX100 
Fixed No
600/50 Mbps
SRX210
1 mini PIM slot
Optional 
Optional
750/80 Mbps
SRX240
4 mini PIM slots
1500/250 Mbps
SRX650
8 GPIM slots
Standard
7000/900 Mbps
Advanced
FW / VPN /ROUTING
license included
 Roadmap 7

8. The SRX Branch portfolio 2009
+ More LAN slots, dual processors, dual P/S
SRX 240
NSM
+ 4 WAN slots, 16 x Gig E
Centrally managed by NSM
SRX 210
+ WAN slot, 2 x Gig E, PoE
SRX 100
Telecommuter/Small Office
Small to Medium Office
Large Branch/Regional Office 8

9. SRX Series Specification Summary
FEATURES
SRX100 (target)
SRX210
SRX240
SRX650
On-board Ethernet
8 x FE
2 x GE + 6 x FE
16 x GE
4 x GE
Power over Ethernet (802.3af, 802.3at)
None
4 ports—50 W total
16 ports GE,
150 W
48 ports GE,
250 W or 500 W
WAN slots
1 x mini PIM
4 x SRX mini PIM
8 x GPIM
3G wireless (ExpressCard slot)
Yes
Yes (in 2010)
USB ports (flash) 1 2
2 per processor
Content Security Acceleration—
ExpressAV and Intrusion Detection and Prevention No
YES
JUNOS Software version support
JUNOS 9.6
JUNOS 9.5
Routing Performance
60 Kpps
80Kpps
200Kpps
900Kpps
Firewall performance (Large Packets)
600 Mbps
750 Mbps
1.5 Gbps
7.0 Gbps
Firewall performance (IMIX)
175 Mbps
250 Mbps
500 Mbps
2.5 Gbps
Firewall performance (Firewall + Routing PPS 64byte)
65 Kpps
75 Kpps
150 Kpps
VPN Performance—AES256+SHA-1 3DES+SHA 1
65 Mbps
75 Mbps
Intrusion Prevention System
50 Mbps
80 Mbps
900 Mbps
Connections Per Second (CPS) 2K 9K
35K
Maximum Concurrent Sessions (512MB/1GB RAM)
16 K / 32K
32K / 64K
64K / 128K
512 K
Antivirus
TBD
30 Mbps
85 Mbps
350 Mbps
High Availability
A/A or A/P
A/A* or A/P
A/A* or A/P,
Hot swap GPIMs,
Dual processors*, Dual power
SRX650
* Supported in JUNOS 9.6 9

10. Juniper Branch Products SSG, SRX, and J Series Products
Unified Threat Management
Full IDP—Juniper
Antivirus—Kaspersky
Web filtering—Websense
Anti-spam—Symantec
VoIP
Juniper OpenCommunications
Power over Ethernet
FW, VPN, NAT, UAC
SSG Family
FW, VPN, NAT, UAC
IPv6 Security
Wireless (WLAN)
Unified Threat Management
Intrusion Prevention: DI
Antivirus—Kaspersky
Web filtering—Websense
Anti-spam—Symantec
J Series
FW, VPN, NAT, UAC
Routing, Switching, QOS, MPLS
WX—ISM 200 Application Acceleration
VoIP—Avaya Integ. Gway
Unified Threat Management
Full IDP—Juniper
Antivirus—Kaspersky
Web filtering—Websense
Anti-spam—Symantec
SRX 100
SRX 210
SRX 240
SRX 650
SSG20 Wireless
J2320
SSG5 Wireless
SSG140
SSG320M
J2350
SSG520
SSG520M
J4350
SSG350M
ScreenOS
SSG550
SSG550M
J6350

11. SRX COMPETITIVE COMPARISON

12. Competitive Advantage
Technical features
New Capabilities
CSA / ExpressAV 3G
VoIP
PoE
Existing features
JUNOS
IPS / Antivirus
UTM
Cross portfolio
SRX EX
STRM
NSM
Business requirements
Deploy new technology where it was not feasible due to cost / availability
Deployment and Management
Solution instead of boxes

13. Distributed Enterprise TCO example
Configuration Used:
2500 users in Campus
3 * regional offices with 500 users each
400 * remote offices with 8 users each
Total number of users = 7200
Legacy Network Equipment Provider
Juniper Savings %
Total CAPEX (with no price discount)
$2.95M
$7.97M
Up to 62.9% CAPEX (with no price discount)
Ongoing Maintenance/ Support Costs
$0.69M
$1.80M
Up to 61.4% Support
Operating Systems (time to manage)
JUNOS
Many based on size and task
Up to 25% lower
(Lake Partner study)
Competitor’s Solution
Juniper Solution
EX Series Switches
SRX Series
UAC and IPS
5 year next day maintenance
All access ports are PoE capable
Legacy Switches
Legacy routers
NAC and IPS
5 year next day maintenance
All access ports are PoE capable
Source: publicly available data sheets, price lists, Lake Partner study

14. Competitive Platform Comparison
Cisco 800 Series
Cisco 870 Series Fixed platforms ($649 - $949)
Cisco 1800 Series
Cisco 1801 – 1812 Fixed platforms ($1,000 - $1,995)
Cisco 1841 Modular platform ($1,395)
Cisco 2800 Series
Cisco 2801 ($1,995 - $2,370)
Cisco 2811 ($2,495 - $2,895)
Cisco 2821 ($3,895 - $4,395)
Cisco 2851 ($6,495 - $6,995)
Cisco 3800 Series
Cisco 3825 ($9,500 - $10,250)
Cisco 3845 ($13, ,000)
Cisco 7200 VXR Series
4 Chassis, $4,000 - $7,500
4 Proc Eng, $4,500 - $19,000
SRX (Entry-Level)
SRX 100 Fixed platforms (~$699 - $1,149)
SRX 210 Modular platforms (~$1,099 - $1,699)
SRX 240 Modular platforms (~$2,999 - $3,699)
SRX (Mid-Range)
SRX 650 ($16,000)

15. Competitive Financial — Cisco ISR 1841 vs. SRX210
$1,395
$ port FE Module
$1,820
$1,099 (2GE + 6FE included)
BASE PLATFORM
$1,800*
FREE*
ENTERPRISE LICENSE
*ISR Advanced Enterprise License
*Routing/Firewall/VPN
$250*
$3,000*
IPS
*High-memory version with Content Security Accelerator
*AIM Module
Antivirus
Anti-spam
Web filtering
NO Antivirus
NO Anti-spam
UTM
$1, % Savings
$6,620
TOTAL
Does not take into account Maintenance and Management

16. Competitive Financial — Cisco ISR 2811 vs. SRX240
$2,495
$2, port FE Module
$4,790
$2,999 (16GE included)
BASE PLATFORM
$2,400
FREE*
ENTERPRISE LICENSE
*ISR Advanced Enterprise License
*Routing/Firewall/VPN
$700*
$3,000
IPS
*High-memory version with Content Security Accelerator
*AIM Module
Antivirus
Anti-spam
Web filtering
NO Antivirus
NO Anti-spam
UTM
$3, % Savings
$10,190
TOTAL
Does not take into account Maintenance and Management

17. Competitive Financial — Cisco ISR 3845 vs. SRX650
$16,000
$13,000
BASE PLATFORM
$3,500
FREE*
ENTERPRISE LICENSE
*ISR Advanced Enterprise License
*Routing/Firewall/VPN
Included
$3,000
IPS
*AIM Module
Antivirus
Anti-spam
Web filtering
NO Antivirus
NO Anti-spam
UTM
$16, % Savings
$19,500
TOTAL
Does not take into account Maintenance and Management

18. Competitive Performance — IPS and Price
45Mbs
SRX210H (85Mbs)
$1349
ISR 1841 /2811/ AIM
$6,620 / $10,190 / $19,500
ISR 1841 /2811/ NME
$7,620 / $11,190 / $20,500
SRX210H (85Mbs)
$1349
75Mbs
NO ISR Capable
SRX240H
$3699
250Mbs
NO ISR Capable
900Mbs
SRX650
$16,000

19. Competitive Performance — Switching Capacity & Price
Gigabit
Ethernet
Ports
SRX210H (2GE +6FE)
$1,349
ISR 2821 (2GE)
$3,895 2
NO ISR Capable 16
SRX240
NO ISR Capable 52
SRX650
2 x 24 GE Modules

20. Branch Financial Analysis Tool (B-FAT)
v.15

21. Cisco Traps Cisco pitches multiple product lines.
Cisco pitches product without licenses and customer purchased product based on price. Customer realizes after the purchase they need the license.
Juniper includes Routing / Firewall / VPN license
Cisco pitches the products with license and offers a substantial discount. Customer asks Juniper to match X% discount. This NOT applicable since we are significantly less expensive.
Educate customer on total price not discount %.
Cisco pitches a software based solution and performance is undocumented or substandard.
Juniper builds performance into SRX Series and document it publicly
Cisco pitches multiple product lines.
JUNOS

22. How to set a Juniper Trap
Make security part of the buying process, whether they actually deploy it or not.
IPS is now affordable at branch locations, can you deal with a breach?
Will you get budget for add-on hardware in the future?

23. SRX Series Summary (Hot sheet)
Feature
Cisco
ISR 1841
Juniper
SRX210
ISR 2811
SRX240
ISR 3845
SRX650
On-board Ethernet
2 x 10/100
2 x GE + 6 x FE
16 x GE
2 x GE
4 x GE
Firewall Performance
Not stated
750 Mbs
Not Stated
1.5 Gbps
7.0 Gbps
Security Acceleration
AIM Module
High memory version
High Memory version
Standard
Antivirus
NONE
30Mbps
85Mbs
350Mbs
Acceleration of IPS
45Mbs
250Mbs
900Mbs
Security Acceleration Hardware
$3,000
$250
$700
$3000 $0
Chassis Price
$1,395
$1,099
$2,495
$3,699
$13,000
$16,000
Additional Ethernet ports
$425 (4 FE)
$2,295
(16FE + 1GE)
$3,295
(24FE + 1GE)
$5,500
(24GE)
Advanced Enterprise License
$1,800
$2,400
$3,500
Total MSRP
$6,620
$1349
$10,390
$22,795
$21,500
Juniper price advantage
80%
74% 6%
Juniper IPS advantage
1.8X
5.6X
20X
SRX650 23

24. Content Security Acceleration
New SRX Services Gateways Leveraging Juniper’s Dynamic Services Architecture
Up to 80% lower price
Highly configurable
Fixed, semi-modular, and modular form factors
Choice of WAN, wireless, and LAN interfaces
Available voice media gateway 
Extensive integration
Full suite of JUNOS routing and switching capabilities
Unmatched security, including FW, VPN, UTM, UAC, and full IPS
Exceptional performance and availability
Hardware-assisted Content Security Acceleration for ExpressAV and IPS
Control & data plane separation, redundant processing and power
Priced at $699, $1099, $2999, and $16000 (list)
20X IPS performance
Full UTM
16 X Gigabit Ethernet
Model
Configuration
SIP Gateway
Content Security Acceleration
FW/IPS Performance
SRX100 
Fixed No
600/50 Mbps
SRX210
1 mini PIM slot
Optional 
Optional
750/85 Mbps
SRX240
4 mini PIM slots
1500/250 Mbps
SRX650
8 GPIM slots
Standard
7000/900 Mbps
Advanced
FW / VPN / Routing
license included
 Roadmap 24

25. THANK YOU 25