1. The Floating Mist
Hannah Nagi

2. Design Brief Idea
A soft white wine. Created in the beautiful mountains of Gore, New Zealand. A light refreshing pinot grigiot, new taste for the Japanese market.
Since starting in 1840 they have supplied wine to the whole of New Zealand and are now aiming to expand their brand to Japan and the gap for wine in the Japanese drinking market.

3. Audience/Target Market
The purpose of the wine is to tantalise the Japanese market with a new exciting wine. The options for the two different wines are a thick red merlot or a white pinot. I have chosen to offer a smooth red wine which will compliment the gap in the market for such products.
Rice wine and Plum wine being two of the most popular alcoholic drinks in Japan I feel as though my product will fit in to the gap in the market well and appeal to the people of japan as an exciting new sociable drinking option.

4. Who is the competition?
The most popular drinks in Japan currently are Beer, Rice wine, Shochu, Whiskey, Chuhai and plum wine. The main competition for my product will be the main supplier of beer. From conducting some research I have found that beer is the most enjoyable drink currently in Japan and to compete with it I would have to take into consideration the price and availability of the wine and how to keep up with the demand.

5. What tone/image do you want to portray?
The tone and image for this wine is an important element of portraying the culture behind the creation. The main focus for the design ideas come from the history and backstory of the brand. I have created various mood-boards to help depict the best suited images, typography, colour and name choice.

6. Ultimate goal and how to measure it?
My ultimate goal is to create a small chain of wines to offer in restaurants and try out in locations such as events and corporate gatherings. The reason I aim to focus on the consumers with highest disposable income is because it will make it easy to comprehend how much wine is being sold and keep track of monthly earnings.
I aim to attempt to sell the wine by order to avoid wastage and then keep a chart of the number of wine bottles sold in comparison to the price paid to create it. This will be a good way to maintain budget management and ensure the product has had a positive response.

7. Budget Average price per bottle Price cost to make Shipping costs
Wastage costs
Research into wine prices from around the world (Red New Zealand).

8. How shall approval/ design concepts be handled?
I aim to prepare a design proposal and offer my ideas and deisigns to the awaiting Japanese market. I aim to be able to share my thoughts and express my brand values through the creation of this wine and the bottle design process. Once I have offered my suggestions based on the client brief I will take on board any constructive ideas that may help me to create an even more suitable product.

9. What is the process/stages
The process is to create the wine, manufacture the bottle design and my image choices. I will then pitch an initial idea and try to grip the Japanese market and provide them with a new drink that the country hasn’t been exposed to before.
The design, manufacture, reproduce and profit process will be a lengthy but simple step by step process.
Once the process is complete the main focus will be to measure the results of the product and the money made in comparison to spent.

10. Appendicies Name Ideas Cultural inspiration Mood-boards Colour choices
Brief information
Brand history