1. Value Proposition Canvas
The Creation of “Value” to Compel Your Customer to “Buy”
Presented By:
Ryan D. Bretsch; Chief Operating Algorythmics LLC
Joe McGettigan; Director of Prospect Infosys

2. Business Model Canvas

3. Showing Value: Why So Important?
The Sweet Spot
Pairing

4. Harvard Business School
Learn From Experts
“The graveyard of failed products and services is populated by things that people should have wanted…
if only they could have been convinced those things were good for them”
Clay Christensen
Harvard Business School

5. Beware The Value Perception Gap
How You View Your Product:
Hint: The greatest thing since…

6. Beware The Value Perception Gap
How Your Customers Could View Your Product:
So…. Who here wants to spend 15 years getting their amazing product to take off?
Not Sliced and Maybe Not Even as Bread?
Fast Fact: It took Wonder only 15 years to gain traction with the concept of “sliced” bread.

7. Value Proposition Canvas

8. What “Job” is Your Customer Trying To Accomplish?
Value Proposition Canvas
What “Job” is Your Customer Trying To Accomplish?

9. Does Your Product /Service Help the Customer Accomplish That? How?
Value Proposition Canvas
Does Your Product /Service Help the Customer Accomplish That? How?

10. What “Pains” Does Your Customer Experience?
Value Proposition Canvas
What “Pains” Does Your Customer Experience?

11. How Are Does Your Product/Service Relieve Those Pains?
Value Proposition Canvas
How Are Does Your Product/Service Relieve Those Pains?

12. How Do You Create “Gains” For Your Customer?
Value Proposition Canvas
How Do You Create “Gains” For Your Customer?

13. How Would You Define YOUR Value Proposition?
Value Proposition Canvas
How Would You Define YOUR Value Proposition?

14. For Discussion: