1. Shani Harry
Eleni Ben
Ellenna Will W
Jessica Callum
Caitlin
Evan
Florence
Ffion
Finlay Jennifer
Frances Gemma
Amber Will
Morgan Chloe

2. Typical Character Qualities Responsibilities in the Home
In groups draw up a list divided into two columns and label one side MASCULINE and the other FEMININE and see what gender codes you can associate with each (Use the headings below to help)
MASCULINE
FEMININE
Colours
Clothes …
Colours
Clothes
Jobs
Leisure Activities
Physique
Appearance
Strength
Drinks on a Night Out
A Typical Night Out
Typical Character Qualities
Responsibilities in the Home
Favourite Genre of Films

3. Gender stereotypes and the media
To understand how gender stereotypes are used within media

4. What is representation?
Representation is the way in which the media constructs aspects of ‘real life’ including people, places, events, culture, ethnicity and issue.
The media don’t just present reality they re-present it.

5. Understanding Representation
We are all guilty of representing ourselves a certain way… think about how you represent yourself on social media sites such as Twitter and Facebook.
Think about the statuses you post and the pages and links you share. What does this say about you?

6. Miley Cyrus
Same person: one year apart. Consider how Miley Cyrus was representing herself in 2012, compared to her representation at the VMAs in 2013.

7. This is the image on Miley Cyrus’ homepage of her official website.
Look at the visual clues:
Why has this image been chosen?
What does it represent?

8. Gender Roles-Patriarchy
Traditionally men have held power in our society – this system where men have power and control in society is called patriarchy.
Patriarchy = society run by men for men

9. The result of this is that traditionally male qualities and attributes have generally been seen to be superior to female attributes. Consider, for example, the fact that traditionally it was the eldest son who inherited – even if he had several older sisters!

10. This was (and sometimes still is
This was (and sometimes still is!) reflected in the media, as most media companies were run by men!
Masculinity was often represented in ways that were shown to be superior to feminine qualities. Men were often shown to be more important and powerful than women.
Women were often shown in roles that suited men and which kept them from challenging men for power.
In other words, the media showed men and women how men wanted them to be!

11. Representations of Gender
GQ= Gentleman’s Quarterly
The 15th Annual Men of the Year awards special issue

12. List some typical action films – think about the typical roles assigned to men and women? How do these link to patriarchal ideas about gender?

13. Compare the representations of the two genders in the sources provided.
What point is being made in the articles?
What portrayal of women and men is being conveyed?

14. For example: Watch ‘How the media failed women 2013’

23. What is the Gaze?
The concept of gaze is one that deals with how an audience views the people presented.
For feminists it can be thought of in 3 ways:
How men look at women,
How women look at themselves
How women look at other women.

24. Gaze and feminist theory
Laura Mulvey coined the term ‘Male Gaze’ in She believes that in film audiences have to ‘view’ characters from the perspective of a heterosexual male.
This theory is now applied to a range of media texts.

25. Features of the Male Gaze
The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a man's reaction to these events.
Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.

26. Suddenly it wasn’t unusual for women to:
Have a serious career
Wear trousers
Smoke, drink and swear
Play football
Downplay the domestic goddess role
Roles that had previously been traditionally allocated to men.

28. Propp’s Theory
Vladimir Propp, a Russian critic, active in the 1920’s, published his Morphology of the Folk Tale in While the Soviet cinema was producing excellent films, Propp was essentially interested in the narrative of folk tales. He noticed: Folk tales were similar in many areas. They were about the same basic struggles and they appeared to have stock characters. He identified a theory about characters and actions as narrative functions. Characters, according to Propp, have a narrative function; they provide a structure for the text. Characters that perform a function The Hero – a character that seeks something The Villain – who opposes or actively blocks the hero’s quest The Donor – who provides an object with magical properties The Dispatcher – who sends the hero on his/her quest via a message The False Hero – who disrupts the hero’s success by making false claims The Helper – who aids the hero The Princess – acts as the reward for the hero and the object of the villain’s plots Her Father – who acts to reward the hero for his effort

29. Women in TV

30. A word of caution…

32. The New Man This man is metrosexual: A family man
Slightly feminine but
still clean shaven and
in touch with his emotions.

35. Analyse this image for the Mise-En-Scene/type of shot
Remember, the mise-en-scene includes: costume/make up, lighting, special effects, props, character interactions(facial expressions etc).

36. Lo: Understand the mark scheme for the q1 exam paper

37.
Discuss the ways in which the extract constructs the representation of gender using the following:
Camera shots, angles, movement and composition
Editing
Sound
Mise-en-scène.
Make notes on what you could talk about in a response to this question.

38. Now use the mark scheme
Look at the suggested context page and highlight on the sheet which points you had spotted.
You may have some ideas which are not mentioned there and that is fine. Just because they are not included doesn’t mean they are not valid.

39. Look at the example response
Read their response and highlight on the response any point they make which is included on the appropriate content page we just used.
Use the mark scheme to decide what marks you would give this candidate out of 50.

40. Now PEE
“The candidate’s opening paragraph begins with good knowledge and understanding, but contains unnecessary contextual information. An area for development would be to begin examining the extract from the outset of the essay. There is knowledgeable discussion awarded under EAA of gender representation. It would be better to start the essay from paragraph two.